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Anonymously Rate Your Experience & Make Work BetterTerakeet employees are 0% more likely to recommend Terakeet as a great place to work
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
Working at Terakeet is rated below average by 8 employees, across various culture dimensions. Terakeet employees rate Manager highest among all categories, and think that Outlook and CEO Rating have the most room for improvement, putting Terakeet’s culture in the Bottom 45% compared to similar sized companies on Comparably and in the Bottom 30% compared to other companies in Utica, NY. See below in detail how working at Terakeet was rated by employees.
Overall Company Culture at Terakeet is rated C
Last updated 2 months ago
Terakeet ranks in the Bottom 45% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
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Anonymously Rate Your Experience & Make Work BetterOut of 21 Terakeet employee reviews, 70% were positive. The remaining 30% were constructive reviews with the goal of helping Terakeet improve their work culture.
| Positive Reviews | 70% |
|---|---|
| Constructive Feedback | 30% |
What do you like best about your company?The culture of collaboration and support
What makes you most happy at work?Working with the team to problem solve
What is most positive about the culture and environment at your company?Supportive colleagues/management, flexible work arrangements, career growth opportunities
What's going wrong and how can it be improved?Allow those in delivery to have a voice and part of the decision-making process in a TANGIBLE way.
Why do you feel undervalued and what would make you feel better about your compensation?It's obvious that the delivery department is disproportionately responsible for keeping customers happy, but we are treated like the scum of the earth compared to leadership and those who have been at the company since day 1. We're basically pacified with benefits, and given insultingly low pay.
What does the leadership team need to get better at?Everything. The product, the way they present it, and how they relay changes to their company. Stop shady practices.
Terakeet controls online reputation and visibility for global brands across traditional and AI-powered search.
Terakeet was founded in 2001 and its current CEO is Mac Cummings. Since its inception 25 years ago, Terakeet has grown to 250 employees.
At Terakeet, we safeguard and strengthen brand reputation to build lasting trust and connections with audiences that matter most.
To revolutionize marketing by connecting brands directly with their audiences.
| Headquarter | 333 W Washington St. Syracuse, NY 13204 United States of America |
|---|---|
| Website | www.terakeet.com |
| Founding Date | 2001 |
| Tel | (800) 655-2724 |
| Company Status | Private |
| Jobs | careers.terakeet.com/ |
| Social Sites |
Terakeet competitors include Seer Interactive. Terakeet ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Terakeet compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.








Terakeet has 250 employees. 8 employees at Terakeet have reviewed Terakeet across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 2 months ago.
Overall, the 8 Terakeet employees give their leadership a grade of B, or Top 35% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Terakeet are generally satisfied with their total compensation at Terakeet, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Terakeet are generally satisfied with their team. 8 Participants grade the quality of their coworkers a C-. The majority believe the meetings at Terakeet are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Terakeet believe the environment at Terakeet is positive. Most Participants believe the pace of work at Terakeet is comfortably fast. About 80% of the employees at Terakeet work 8 hours or less.
Overall, the employees at Terakeet are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Terakeet is that the company was very prepared on their first day. Terakeet employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Terakeet 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Terakeet's KPIs and OKRs is essential for its success. Out of 3 Terakeet employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 2 have said yes.
Terakeet’s CEO Mac Cummings started in this role in 2001. Mac’s approval rate is lower compared to CEOs at similar sized companies, putting Mac in the Bottom 25% of all CEOs of similar-sized companies on Comparably, and in the Bottom 5% compared to CEOs of all other companies in Utica, NY. Mac Cummings’s employees rank Terakeet in the Top 15% for Manager, in the Top 35% for Leadership, and in the Top 50% for Executive Team. When compared to Terakeet’s competitors, Mac Cummings ranks below Seer Interactive CEO Wil Reynolds.
The Terakeet Executive Team is rated a “C+” and led by CEO Mac Cummings, Co-Founder and Chief Technology Officer Pat Danial, and Chief Brand Officer Shannon Reedy
Mac Cummings CEO / President
Mac Cummings is the Chief Executive Officer and Co-Founder of Terakeet, the reputation management partner for global... read more
Pat Danial Co-Founder and Chief Technology Officer
Patrick Danial is the Co-Founder and Chief Technology Officer of Terakeet. Since co-founding Terakeet in 2001, Patrick... read more
Shannon Reedy Chief Brand Officer
Shannon Reedy is the Chief Brand Officer at Terakeet, the preferred reputation and visibility management partner for... read more
Mac Cummings Co-Founder & CEO
Mac Cummings has been the Co-Founder and Chief Executive Officer of Terakeet,the preferred reputation and visibility... read more
Kimberly Heffernan, CPA Chief Operating Officer
Kimberly Heffernan, CPA serves as the Chief Operating Officer of Terakeet.
Diana Comerford Chief Digital & Transformation Officer
Diana Comerford serves as the Chief Digital & Transformation Officer of Terakeet.
How much do people at Terakeet get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Terakeet is $87,850, or $42 per hour, while the estimated median salary is $105,295, or $50 per hour.
At Terakeet, the highest paid job is a Sales Manager at $113,803 annually and the lowest is a Bookkeeper at $42,737 annually. Average Terakeet salaries by department include: Marketing at $81,821, Sales at $105,642, Business Development at $101,391, and IT at $104,294. Half of Terakeet salaries are above $105,295.
6 employees at Terakeet rank their Compensation in the Bottom 45% of similar sized companies in the US (based on 20 ratings) while 6 employees at Terakeet rank their Perks And Benefits in the Bottom 45% of similar sized companies in the US (based on 8 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $63k | $63k | 1st Percentile |
17th Percentile $83k | $83k | 17th Percentile |
33rd Percentile $103k | $103k | 33rd Percentile |
50th Percentile $186k | $186k | 50th Percentile |
67th Percentile $255k | $255k | 67th Percentile |
83rd Percentile $271k | $271k | 83rd Percentile |
100th Percentile $351k | $351k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
The Diversity score provides insights into how diverse employees feel and rate their work experience at Terakeet across various culture dimensions.
Through consulting, education, and initiatives like our Employee Resource Groups, we continue our commitment to being a leading inclusive, diverse, and equitable workplace. This includes community partnerships and team bias training, such as Strategies to Mitigate Implicit Bias, Resilience in the Workplace, Gender and Pronoun 101.,,For more information, visit our Diversity, Equity, and Inclusion page: https://careers.terakeet.com/diversity-equity-and-inclusion/
Our benefits package has been thoughtfully built to provide flexibility and comprehensive support around physical, mental, and financial well-being. You can read more about our benefits and perks below: Unlimited PTO Winter Shut Down Flexible Work Arrangement 12 Weeks Fully Paid Family Leave (Parental, Health) 401k with Company Match up to 5% Healthcare - monthly premiums paid for by Terakeet Dental and Vision - 50% coverage of monthly premiums by Terakeet HSA and FSA options Annual Wellness Reimbursement Employee Assistance Program (EAP) Monthly Remote Home Office Stipend Group Term Life Insurance Long-Term Disability Insurance
Terakeet's PTO and Vacation policy typically gives 20-30 days off a year. Paid Time Off is Terakeet's most important benefit besides Healthcare when ranked by employees, with 50% of employees saying it is the most important benefit. Terakeet's benefits and PTO Package averages to represent a $500 -$1000 cash value per month.

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What is Terakeet address?
Terakeet location is at 333 W Washington St.
Who is the CEO of Terakeet?
Terakeet CEO is Mac Cummings, their score by employees is 60
What is Terakeet revenue?
Terakeet revenue is $100M
What is the salary for Recruiter in Terakeet?
Recruiter average salary in the US is 88k
What are the salaries in the Marketing in Terakeet?
The average salaries for Marketing in Terakeet is 82k