Executive Bio
Mr. Patrik Frisk has been the President and Chief Operating Officer of Under Armour, Inc. since July 10, 2017. Mr. Frisk is responsible for the Under Armour's go-to-market strategy and the successful execution of long-term growth plan. Mr. Frisk has nearly 30 years' experience in the apparel, footwear and retail industry. He spent 10 years with VF Corporation. He served as the Coalition President of Outdoor Americas at V.F. Corporation, with responsibility for The North Face, Timberland, JanSport, lucy and SmartWool brands since April 2014 and served as its President of Outdoor and Action Sports - EMEA Unit, where he held responsibility for The North Face, Vans, JanSport and Reef brands from July 13, 2009 to April 2014. Mr. Frisk served as the Chief Executive of The Aldo Group Inc. from November 2014 to April 03, 2017. He served as the Chief Executive Officer at Besedo Global Services AB. He served as the Global Leader for the Timberland brand, where Mr. Frisk working in partnership with international leaders across both Europe and Asia to deliver the brand's full growth potential. He served as Head of VF Corporation's Timberland business since 2011. He served as President of Timberland LLC since September 2011. He served as President of Timberland(R) Brand at V.F. Corporation until April 2014. Mr. Frisk served as President of Timberland Co. since September 2011. He served as Vice President and General Manager of The North Face. Before VF Corporation, he ran his own retail business in Scandinavia and held senior positions with Peak Performance and W.L. Gore & Associates. He served as an Independent Director of Gildan Activewear Inc. from May 4, 2017 to June 28, 2017. He serves on the Board of Directors of the aldo group. He served on the board of two ten footwear foundation, the only industry-wide charitable organization that provides human services, scholarships and emergency assistance to footwear industry employees. Mr. Frisk has pursued a number of entrepreneurial ventures and held various positions at companies all over the world, having lived and worked in numerous countries, including australia, denmark, germany, italy, switzerland, france, cyprus, sweden and the united states.
President & COO Impact on Operations Department's Culture
Patrik Frisk holds the highest position within the Operations department at Under Armour ā President & COO, and therefore has influence on the culture of the Operations department. Employees within Under Armour's Operations department are invested in Under Armour's goals.
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