20
NPS
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Vitamin Shoppe
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About Vitamin Shoppe's Brand
Vitamin Shoppe is an online and physical retailer for vitamins and supplements. Among its major competitors, Vitamin Shoppe is ranked in 1st place for NPS while Vitamin World is 2nd, and GNC is 3rd.Their current market cap is $156.41M
Brand at a Glance
80%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Vitamin Shoppe Ranking
- #1 / 4 of its competitors
Vitamin Shoppe NPS
Vitamin Shoppe's Net Promoter Score (NPS) is a 20 with 54% Promoters, 12% Passives, and 34% Detractors. Net Promoter Score tracks whether Vitamin Shoppe's customers would recommend using the product based on a scale of -100 to 100.
Vitamin Shoppe Overall NPS
| 54% | Promoters |
|---|---|
| 12% | Passives |
| 34% | Detractors |
Vitamin Shoppe NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 17 | Jun 2024 | 17 |
Jul 2024 19 | Jul 2024 | 19 |
Aug 2024 17 | Aug 2024 | 17 |
Sep 2024 17 | Sep 2024 | 17 |
Oct 2024 17 | Oct 2024 | 17 |
Nov 2024 19 | Nov 2024 | 19 |
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 19 | Jan 2025 | 19 |
Feb 2025 18 | Feb 2025 | 18 |
May 2025 18 | May 2025 | 18 |
Jun 2025 18 | Jun 2025 | 18 |
Aug 2025 20 | Aug 2025 | 20 |
How Other Brands Compare
Vitamin Shoppe is ranked first for NPS among its competitors. Vitamin World and GNC come in second and third, with Vitacost coming in at #4. Among those competitors, it is the most valued company.
Vitamin Shoppe |  GNC |  Vitamin World |  Vitacost | |
| Global Ranking | #- | #487 | #- | #- |
| NPS | 20 | -9 | 0 | -69 |
| Valuation Updated every 24 hours for public companies | $156.41M | $46.53M | $156.41M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vitamin Shoppe NPS by Gender
Female customers rated Vitamin Shoppe's NPS 44 points higher than Male customers.
Male
-3
Vitamin Shoppe's NPS was rated -3 by Male customers on Comparably.
47%
Promoters
3%
Passives
50%
Detractors
Female
41
Vitamin Shoppe's NPS was rated 41 by Female customers on Comparably.
53%
Promoters
35%
Passives
12%
Detractors
Vitamin Shoppe NPS by Ethnicity
Vitamin Shoppe's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 49 | Hispanic or Latino | 49 |
African American/Black -20 | African American/Black | -20 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 60 | Other | 60 |
Vitamin Shoppe NPS by Age
Vitamin Shoppe's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
Vitamin Shoppe NPS by Usage
Vitamin Shoppe's NPS was rated the highest by customers who have used Vitamin Shoppe's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -12 | 5 to 10 Years | -12 |
Over 10 Years 19 | Over 10 Years | 19 |
Vitamin Shoppe NPS vs. Competitors
Compared to its competitors, Vitamin Shoppe's NPS is rated right above Vitamin World.
| COMPANY | NPS Score | |
|---|---|---|
| Vitamin Shoppe | 20 |
| Vitamin World | 0 |
| GNC | -9 |
| Vitacost | -69 |
Vitamin Shoppe Customer Reviews
Out of the 12 Vitamin Shoppe customer reviews 9 were positive and 3 were constructive. Vitamin Shoppe customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Vitamin Shoppe Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Vitamin Shoppe users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vitamin Shoppe Customer Loyalty Score by Gender
Female customers rated Vitamin Shoppe's Customer Loyalty score 18% higher than Male customers.
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Male
82%
Yes
Female
100%
Yes
Vitamin Shoppe Customer Loyalty Score by Ethnicity
Vitamin Shoppe's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vitamin Shoppe.
87
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Vitamin Shoppe Customer Loyalty Score by Age
Vitamin Shoppe's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 55% | 26-30 | 55% |
36-40 100% | 36-40 | 100% |
41-45 87% | 41-45 | 87% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 94% | 66+ | 94% |
Vitamin Shoppe Customer Loyalty Score by Usage
Vitamin Shoppe's Customer Loyalty score was rated the highest by customers who have used Vitamin Shoppe's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Vitamin Shoppe Customer Loyalty Score by Industry
Vitamin Shoppe's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Vitamin Shoppe Customer Loyalty vs. Competitors
Compared to its competitors, Vitamin Shoppe's Customer Loyalty score is rated right above Vitamin World, and is preceded by Vitacost.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Vitacost | 86% |
| Vitamin Shoppe | 80% |
| Vitamin World | 76% |
| GNC | 67% |
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Vitamin Shoppe Product Quality
3.8/5
Vitamin Shoppe has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Vitamin Shoppe Product Information
Vitamin Shoppe’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Vitamin Shoppe's product the highest. Reviewers from the Architecture and Planning industry rated Vitamin Shoppe the lowest at 2.6.
- Company Size
- 5,001-10,000 Employees
Industry
Food and Beverages
Healthcare
Quick Insights into Vitamin Shoppe Product Quality
Vitamin Shoppe's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Vitamin Shoppe's products/services for Less than 1 Year.
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Ranked Vitamin Shoppe Product Quality the Highest
Ranked Vitamin Shoppe Product Quality the Lowest
Vitamin Shoppe Product Quality Score by Gender
Female customers rated Vitamin Shoppe's Product Quality score 0.6 stars higher than Male customers.
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Male
3.4/5
Female
4/5
Vitamin Shoppe Product Quality Score by Ethnicity
Vitamin Shoppe's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.3 | Other | 4.3 |
Vitamin Shoppe Product Quality Score by Age
Vitamin Shoppe's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.7 | 26-30 | 2.7 |
36-40 4.3 | 36-40 | 4.3 |
41-45 2.2 | 41-45 | 2.2 |
46-50 4.2 | 46-50 | 4.2 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.8 | 61-65 | 3.8 |
66+ 4.1 | 66+ | 4.1 |
Vitamin Shoppe Product Quality Score by Usage
Vitamin Shoppe's Product Quality score was rated the highest by customers who have used Vitamin Shoppe's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Vitamin Shoppe Product Quality Score by Industry
Vitamin Shoppe's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Vitamin Shoppe Product Quality vs. Competitors
Compared to its competitors, Vitamin Shoppe's Product Quality score is rated right above Vitamin World.
| COMPANY | Product Quality Score | |
|---|---|---|
| Vitamin Shoppe | 3.8/5 |
| Vitamin World | 3.4/5 |
| GNC | 3.4/5 |
| Vitacost | 2.3/5 |
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Vitamin Shoppe Pricing
Vitamin Shoppe ROI & Value For Money
3.7/5
Vitamin Shoppe has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Vitamin Shoppe Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Vitamin Shoppe.
Quick Insights into Vitamin Shoppe ROI
Vitamin Shoppe's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Vitamin Shoppe's products/services for Less than 1 Year.
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Ranked Vitamin Shoppe ROI the Highest
Ranked Vitamin Shoppe ROI the Lowest
Vitamin Shoppe ROI Score by Gender
Female customers rated Vitamin Shoppe's ROI score 0.7 stars higher than Male customers.
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Male
3.1/5
Female
3.8/5
Vitamin Shoppe ROI Score by Ethnicity
Vitamin Shoppe's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vitamin Shoppe.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.2 | Other | 4.2 |
Vitamin Shoppe ROI Score by Age
Vitamin Shoppe's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.7 | 26-30 | 2.7 |
36-40 4 | 36-40 | 4 |
41-45 2.3 | 41-45 | 2.3 |
46-50 3.1 | 46-50 | 3.1 |
56-60 3 | 56-60 | 3 |
61-65 3.6 | 61-65 | 3.6 |
66+ 3.6 | 66+ | 3.6 |
Vitamin Shoppe ROI Score by Usage
Vitamin Shoppe's ROI score was rated the highest by customers who have used Vitamin Shoppe's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Vitamin Shoppe ROI Score by Industry
Vitamin Shoppe's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Vitamin Shoppe Pricing vs. Competitors
Compared to its competitors, Vitamin Shoppe's ROI score is rated right above Vitamin World.
| COMPANY | Pricing Score | |
|---|---|---|
| Vitamin Shoppe | 3.7/5 |
| Vitamin World | 3.7/5 |
| GNC | 3/5 |
| Vitacost | 2.8/5 |
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Vitamin Shoppe Customer Satisfaction (CSAT)
Vitamin Shoppe Customer Satisfaction (CSAT) Score
66 / 100
Vitamin Shoppe has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Very Satisfied
41%
Satisfied
25%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
9%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vitamin Shoppe Customer Satisfaction
Vitamin Shoppe's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 41-45.
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Ranked Vitamin Shoppe Customer Satisfaction the Highest
Ranked Vitamin Shoppe Customer Satisfaction the Lowest
Vitamin Shoppe Customer Satisfaction Score by Gender
Female customers rated Vitamin Shoppe's Customer Satisfaction score 29 points higher than Male customers.
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58 / 100
MaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 12% | |
Very Dissatisfied | 27% |
87 / 100
FemaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
Vitamin Shoppe Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vitamin Shoppe's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
48%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
20%
CSAT according to Hispanic or Latino
Vitamin Shoppe's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
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84 / 100
Very Satisfied
17%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%
CSAT according to African American/Black
Vitamin Shoppe's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
CSAT according to Other
Vitamin Shoppe's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Vitamin Shoppe Customer Satisfaction Score by Age
Vitamin Shoppe's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 17% | |||||||||||||||
| 56-60 | 75% | |||||||||||||||
| 66+ | 85% |
Vitamin Shoppe Customer Satisfaction Score by Usage
Vitamin Shoppe's Customer Satisfaction score was rated the highest by customers who have used Vitamin Shoppe's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Vitamin Shoppe Customer Satisfaction Score by Industry
Vitamin Shoppe's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Vitamin Shoppe Customer Satisfaction Score by Industry",
"text": "Vitamin Shoppe's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.",
"bars": [
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"label": "Tech",
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"scoreClassName": "",
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},
{
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"groupId": 495,
"score": 100,
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}Vitamin Shoppe Customer Satisfaction vs. Competitors
Compared to its competitors, Vitamin Shoppe's Customer Satisfaction score is rated right above GNC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Vitamin Shoppe | 66% |
| GNC | 48% |
| Vitamin World | 33% |
| Vitacost | 22% |
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Vitamin Shoppe Customer Service
3.8/5
Vitamin Shoppe has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Vitamin Shoppe's Customer Service
Address
2101, 91st Street, North Bergen, North Bergen, NJ
Website
http://www.vitaminshoppe.com/store/en/vitamins_minerals/index.jsp
Phone Number
12016243830
Quick Insights into Vitamin Shoppe Customer Service
Vitamin Shoppe's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Vitamin Shoppe's products/services for Less than 1 Year.
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Ranked Vitamin Shoppe Customer Service the Highest
Ranked Vitamin Shoppe Customer Service the Lowest
Vitamin Shoppe Customer Service Score by Gender
Female customers rated Vitamin Shoppe's Customer Service score 0.5 stars higher than Male customers.
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Male
3.4/5
Female
3.9/5
Vitamin Shoppe Customer Service Score by Ethnicity
Vitamin Shoppe's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 4.6 | Other | 4.6 |
Vitamin Shoppe Customer Service Score by Age
Vitamin Shoppe's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.7 | 26-30 | 2.7 |
36-40 4.3 | 36-40 | 4.3 |
41-45 2 | 41-45 | 2 |
46-50 4.7 | 46-50 | 4.7 |
56-60 3.5 | 56-60 | 3.5 |
61-65 4.6 | 61-65 | 4.6 |
66+ 3.8 | 66+ | 3.8 |
Vitamin Shoppe Customer Service Score by Usage
Vitamin Shoppe's Customer Service score was rated the highest by customers who have used Vitamin Shoppe's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Vitamin Shoppe Customer Service Score by Industry
Vitamin Shoppe's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Vitamin Shoppe Customer Service vs. Competitors
Compared to its competitors, Vitamin Shoppe's Customer Service score is rated right above GNC.
| COMPANY | Customer Service Score | |
|---|---|---|
| Vitamin Shoppe | 3.8/5 |
| GNC | 3.1/5 |
| Vitamin World | 3/5 |
| Vitacost | 2/5 |
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Vitamin Shoppe as an Employer
2.6/5
Vitamin Shoppe has a 2.6/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Vitamin Shoppe scored a 20 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Vitamin Shoppe would recommend the brand to a friend. ENPS measures how likely Vitamin Shoppe employees would recommend working at Vitamin Shoppe to a friend.
Net Promoter Score
20
NPS Score
| 54% | Promoters |
|---|---|
| 12% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
-29
eNPS Score
| 30% | Promoters |
|---|---|
| 11% | Passive |
| 59% | Detractors |
