Zappi Claimed Company
Zappi is the leading agile market research platform that makes you smarter the more you use it.
We help brands to make every idea and execution better than their last by providing faster, more affordable, and better consumer insights so you can improve your ads & products as you develop them, have confidence when you launch, and learn systematically. read more
Zappi Company Culture
Zappi Culture
This score is derived from employee ratings & reviewsChoice Employer
A+
4.9/5
Top Rated Culture Dimensions
CEO Rating
A+Compensation
A+Diversity
A+Environment
A+Executive Team
A+Zappi CEO
Top 5%Top 5% of Similar Size Companies
Aaron Kechley
92 /100
See More
Diversity at Zappi
Top 5%Top 5% of Similar Size Companies
A+
Diverse employees at Zappi have rated Team, Executive Team, and Leadership as the highest categories they have scored
Women at Zappi
Top 15%Top 15% of Similar Size Companies
A-
Women at Zappi have rated Team, Executive Team, and Happiness as the highest categories they have scored
Zappi eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 5%Top 5% of Similar Size Companies
Recommend to a Friend?
78
Zappi employees are 78% more likely to recommend Zappi as a great place to work
| 80% | Promoters |
|---|---|
| 18% | Passives |
| 2% | Detractors |
Working at Zappi
Working at Zappi is rated highly by 132 employees, across various culture dimensions. Zappi employees are most satisfied about CEO Rating, Compensation, and Environment categories, putting Zappi’s culture in the Top 5% compared to similar sized companies on Comparably. See below in detail how working at Zappi was rated by employees.
Overall Company Culture at Zappi
A+
Overall Company Culture at Zappi is rated A+
Last updated months ago
Top
5%
Zappi ranks in the Top 5% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
Zappi Employee Reviews
Out of 698 Zappi employee reviews, 96% were positive. The remaining 4% were constructive reviews with the goal of helping Zappi improve their work culture.
| Positive Reviews | 96% |
|---|---|
| Constructive Feedback | 4% |
Positive Reviews From Zappi Employees
- What do you like best about the leadership team?It is constantly looking for way to make working at zappi a real pleasure
- What makes you most happy at work?There is new challenges coming every time and it is fantastic to see a group of really smart people solving those. Also the office environment it is great which allow a lot social time.
- What is most positive about the culture and environment at your company?The life-work balance and the support for growth are amazing. Along side with the values, make the zappi culture one of the best ones
Constructive Feedback From Zappi Employees
- Why do you feel undervalued and what would make you feel better about your compensation?I do not feel undervalued
- Why do you feel undervalued and what would make you feel better about your compensation?We wear many hats and are paid below market rate. It is only now that the HR team is paying for software to benchmark salaries
- What needs to change to make the company culture better?we need to be clear on RoR of the teams. for too long, leadership has said that "we" as the employes just need to figure it out. In these cases, it never does get figured out. For a mid-size company it feels impossible to get the right answers without getting ping-pong around a few times
Zappi Company Information
Zappi Company Overview
Zappi is the leading agile market research platform that makes you smarter the more you use it. We help brands to make every idea and execution better than their last by providing faster, more affordable, and better consumer insights so you can improve your ads & products as you develop them, have confidence when you launch, and learn systematically.
Zappi was founded in 2013 and its current CEO is Aaron Kechley. Since its inception 13 years ago, Zappi has grown to 311 employees.
Zappi Mission, Vision & Values
Zappi Mission Statement
To create work that works... If you work with brands, products, ads or shopping experiences, we believe you’re a creator. We provide data for creators - to inspire and validate through consumer insights at every turn. That makes work that people love. That makes work that works.
Zappi Vision Statement
We Scale Human Expertise through semantically understood data, to massively amplify the impact that human analysts have in the world.
Zappi Values
- Trust
- Truth
- Ownership
- Ambition
- Humility
Sustainability and Corporate Social Responsibility at Zappi
Zappi is a certified BCorp and we have made a commitment to prioritise our social and environmental impact to the same degree we prioritise profit and growth. You can find out all about our sustainability work on our BCorp page: https://www.bcorporation.net/en-us/find-a-b-corp/company/zi-group-ltd
| Website | www.zappi.io/web/ |
|---|---|
| Founding Date | 2013 |
| Tel | +1-790-437-9286 |
| Company Status | Private |
| Jobs | www.zappi.io/web/careers/ |
| Social Sites | |
| Headquarters | |
| NW17JN HQ | Theatre House 97 - 99 Camden High St London NW17JN United Kingdom |
| Boston HQ | 77 Sleeper St Boston, MA 02210 United States of America |
| Cape Town HQ | Unit 019, 2nd & 3rd Floor ?Block A, Thresher Studios? Darters Roads Cape Town 8001 South Africa |
Zappi Employees
Zappi has 311 employees in 3 locations. 132 employees at Zappi have reviewed Zappi across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 132 Zappi employees give their leadership a grade of A+, or Top 5% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at Zappi are extremely happy with their total compensation at Zappi, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Zappi are extremely happy with their team. 132 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Zappi are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Zappi believe the environment at Zappi is positive. Most Participants believe the pace of work at Zappi is comfortably fast. About 79% of the employees at Zappi work 8 hours or less, while 1% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Zappi are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
Zappi employees generally work 8.4 hrs a day
Work Hours
A Day in the Life
Employees at Zappi report the work pace is comfortably fast
Work Pace
A Day in the Life
98% of Zappi employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Zappi employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
95% of Zappi employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Zappi employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
97% of Zappi employees call their work environment positive
Environment
Joining Zappi - Employee Onboarding
The prevailing opinion from Comparably users about their company is that it was very prepared on their first day. Employees concluded that their overall onboarding experience was positive. 73% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Zappi KPIs and OKRs
Employees’ understanding of Zappi's KPIs and OKRs is essential for its success. Out of 128 Zappi employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 122 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
Zappi CEO & Leadership
92 /100
Zappi CEO Awards and Recognitions
Zappi’s CEO Aaron Kechley started in this role in 2024. Aaron’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably. With a high CEO score, Aaron Kechley has won the Best CEOs in 2023. In addition, Aaron has garnered Best CEOs for Diversity in 2023 specifically for Diversity, making Zappi’s CEO one of the top rated CEOs by diverse employees. Zappi’s CEO is highly regarded especially by Hispanic or Latino employees, employees in the HR department, and employees with Entry Level experience. However, Non-Binary employees, employees with 1 to 3 Years experience, and employees in the Operations department have a less favorable view of the CEO and believe there is room for improvement. Compared to Zappi’s competitors, Aaron Kechley ranks right above Qualtrics CEO Zig Serafin. Under Kechley’s leadership, Zappi employee respondents are most happy about their Compensation and the company’s Environment. Professional Development and Meetings are two areas, according to respondents, where Zappi could stand to see real improvement.
Zappi Leadership
The Zappi Executive Team is rated an “A+” and led by CEO Aaron Kechley, President Ryan Barry, and Chief Customer Officer Julio Franco
Aaron Kechley CEO / President
Aaron Kechley serves as the CEO / President of Zappi.
Ryan Barry President
Ryan Barry serves as the President of Zappi.
Julio Franco Chief Customer Officer
Julio Franco serves as the Chief Customer Officer of Zappi.
Alice Saje Executive Vice President, Operations
Alice Saje serves as the Executive Vice President, Operations of Zappi.
Babita Earlie Executive Vice President, Enterprise
Babita Earlie serves as the Executive Vice President, Enterprise of Zappi.
Jody Goodall Chief Product Officer
Jody Goodall serves as the Chief Product Officer of Zappi.
Wojtek Kokoszka Chief Operating Officer
Wojtek Kokoszka serves as the Chief Operating Officer of Zappi.
Yvonne O'Brien Chief Marketing Officer
Yvonne O'Brien serves as the Chief Marketing Officer of Zappi.
Brendon McLean Chief Technical Officer
Brendon McLean serves as the Chief Technical Officer of Zappi.
Zappi Salaries
How much does Zappi pay?
How much do people at Zappi get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Zappi is $114,970, or $55 per hour, while the estimated median salary is $118,747, or $57 per hour.
At Zappi, the highest paid job is a General Counsel at $270,023 annually and the lowest is a CS Rep at $44,880 annually. Average Zappi salaries by department include: Business Development at $124,871, IT at $95,630, Operations at $93,542, and Marketing at $157,312. Half of Zappi salaries are above $118,747.
131 employees at Zappi rank their Compensation in the Top 5% of similar sized companies (based on 269 ratings) while 131 employees at Zappi rank their Perks And Benefits in the Top 5% of similar sized companies (based on 257 ratings).
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $69k | $69k | 1st Percentile |
20th Percentile $94k | $94k | 20th Percentile |
40th Percentile $118k | $118k | 40th Percentile |
60th Percentile $192k | $192k | 60th Percentile |
80th Percentile $266k | $266k | 80th Percentile |
100th Percentile $346k | $346k | 100th Percentile |
$114,970*
Average Compensation
$118,747*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Zappi Salaries by Department
Diversity & Inclusion at Zappi
Diverse employees at Zappi score the company 88/100 across various culture categories, placing Zappi in the Top 5% of companies on Comparably with 201-500 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Zappi across various culture dimensions.
Our goal is to be one of the most diverse and inclusive organizations on the planet. We believe this is critical to our ambitions for Zappi and for the impact we want to have on the world.,,Achieving our goal means building an organization of truly diverse individuals, right up to the leadership team level. It means building a company where everyone feels a sense of belonging and offering real, meaningful equity for people who work here, whatever their intersectional identity.,,It also means being a leader in our industry, setting standards with our customers, suppliers and partners, and ensuring that the Insights we deliver are truly representative of the communities in which we operate.,,Some of our activities you might be interested in:,,We are a founding signatory to the Market Research Inclusion pledge which commits us to transparency (publishing our gender & ethnicity pay gap) and continual improvement.,,We sponsor and recruit from a range of educational initiatives including Black Codher and Insights Association Ideator fellowship.,,We are progressing as a Disability Confident employer through the UK government scheme.,,Supporting our team with talks, workshops and events to continue celebrating our difference, and building a culture of shared understanding and psychological safety.,,Supporting our team with time and funding to setup Employee Interest Groups.
Ranked Culture the Highest
Ranked Culture the Lowest
Zappi Perks & Benefits
In addition to a core benefits suite we offer radical flexibility for employees to decide how, where and when they work. We have an uncapped holiday policy with a sensible minimum we expect all team members to take, along with quarterly mental health days where everyone has the day off to recharge. We make trained counsellors and therapists available through Slack with a click of a button, and pay for all employees to travel and get together with their teams for social activities.
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
- Performance Bonus
- Tuition Reimbursement
- Employee Stock Purchase Plan
Office Perks
- Free Food
- Pet-Friendly
- Company Social Outings
- Legal Assistance
- Work From Home Policy
- Unique Office Space
Zappi PTO
Zappi's PTO and Vacation policy typically gives unlimited days off a year.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
Zappi Careers
Zappi Jobs
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Frequently Asked Questions regarding Zappi
What is Zappi address?
Zappi location is at Theatre House 97 - 99 Camden High St
Who is the CEO of Zappi?
Zappi CEO is Aaron Kechley, their score by employees is 92
What is Zappi eNPS?
The eNPS for Zappi is 78
What is Zappi revenue?
Zappi revenue is $48M
What is the salary for Director of Sales in Zappi?
Director of Sales average salary in the US is 196k
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