Dollar General Claimed Company

EMPLOYEE PARTICIPANTS: 4598

TOTAL RATINGS: 46448

Target Claimed Company

EMPLOYEE PARTICIPANTS: 5330

TOTAL RATINGS: 54643

Dollar General vs Target

Compare Dollar General versus Target for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 4598 employees and customers of Dollar General and 5330 employees and customers of Target.

Dollar General

Dollar General's brand is ranked #335 in the list of Global Top 1000 Brands, as rated by customers of Dollar General. Their current market cap is $48.43B.

Target

Target's brand is ranked #7 in the list of Global Top 100 Brands, as rated by customers of Target. Their current market cap is $94.56B.

3/5

Product Quality

4.1/5

3/5

Pricing

3.8/5

2.9/5

Customer Service

4/5

-17

NPS Score

35%	Promoters
13%	Passive
52%	Detractors

NPS Score

59%	Promoters
18%	Passive
23%	Detractors

Net Promoter Score
Winner by 53

See how Dollar General compares to its competitors

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See how Target compares to its competitors

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J. C. Penney

Treasure Hunter 55

Working at Dollar General vs Working at Target

54 / 100

CEO Rating

Brian Cornell

63 / 100

CEO Rating
Winner by 9%

Dollar General

Dollar General doesn't have enough ratings to calculate the Team Culture Ratings.

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Target

Employees at Target rate their CEO, Brian Cornell, 63/100. This score is 9% higher than the scores of Dollar General's CEO, Todd Vasos. Employees in the Finance and Business Development departments rate Brian Cornell the highest.

CEO Score 54

CEO Score

CEO Score 63

Overall Culture 56

Overall Culture

Overall Culture 67

-38

eNPS

-9

Gender Score 58

Gender Score

Gender Score 70

Diversity Score 57

Diversity Score

Diversity Score 68

Perk And Benefits 43

Perk And Benefits

Perk And Benefits 65

Professional Dev. 49

Professional Dev.

Professional Dev. 54

Overall Culture at Dollar General vs Target

/ 100

Dollar General

Employees at Dollar General rate their Overall Culture a 56/100, with HR and Design as the two departments that rate their experience the highest.

/ 100

Target

Employees at Target rate their Overall Culture a /100, with Business Development and Finance as the two departments that rate their experience the highest.

Overall Culture
Winner by 11%

Dollar General56
Target67

Employee Net Promoter Score at Dollar General vs Target

-38

eNPS

Dollar General

971 Promoters 24%

545 Passives 14%

2469 Detractors 62%

-9

eNPS

Target

1468 Promoters 33%

1067 Passives 25%

1860 Detractors 42%

Employee Net Promoter Score
Winner by %

Dollar General-38
Target-9

Gender Score at Dollar General vs Target

/ 100

Dollar General

Employees at Dollar General rate their Gender Score a 58/100, with HR and Design as the two departments that rate their experience the highest.

/ 100

Target

Employees at Target rate their Gender Score a /100, with Legal and IT as the two departments that rate their experience the highest.

Gender Score
Winner by 12%

Dollar General
Target70

Diversity Score at Dollar General vs Target

/ 100

Dollar General

Employees at Dollar General rate their Diversity Score a 57/100, with Engineering and Marketing as the two departments that rate their experience the highest.

/ 100

Target

Employees at Target rate their Diversity Score a /100, with Business Development and Finance as the two departments that rate their experience the highest.

Diversity Score
Winner by 11%

Dollar General57
Target

Perk and Benefits Score at Dollar General vs Target

/ 100

Dollar General

Employees at Dollar General rate their Perk and Benefits Score a 43/100, with Engineering and HR as the two departments that rate their experience the highest.

/ 100

Target

Employees at Target rate their Perk and Benefits Score a /100, with Business Development and Customer Success as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 22%

Dollar General43
Target65

Professional Development Score at Dollar General vs Target

/ 100

Dollar General

Employees at Dollar General rate their Professional Development Score a 49/100, with HR and Product as the two departments that rate their experience the highest.

/ 100

Target

Employees at Target rate their Professional Development Score a /100, with Marketing and Customer Success as the two departments that rate their experience the highest.

Professional Development Score
Winner by 5%

Dollar General49
Target53

Leadership Culture Ratings vs Target

Dollar General rates % lower than Target on Leadership Culture Ratings vs Target Ratings based on looking at 22158 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your executive team?" and "What does the leadership team need to get better at?".

Dollar General55
Target64

Compensation Culture Ratings vs Target

Dollar General rates % lower than Target on Compensation Culture Ratings vs Target Ratings based on looking at 15892 ratings from employees of the two companies. Ratings come from the answers to questions like "What is the best part about your compensation package?" and "How often do you get a raise?".

Dollar General41
Target63

Team Culture Ratings vs Target

Dollar General rates % lower than Target on Team Culture Ratings vs Target Ratings based on looking at 14172 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate the quality of your coworkers?" and "Do you look forward to interacting with your coworkers?".

Dollar General60
Target72

Environment Culture Ratings vs Target

Dollar General rates % lower than Target on Environment Culture Ratings vs Target Ratings based on looking at 13730 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "On average, how many hours do you work a day?".

Dollar General69
Target74

Sentiment Culture Ratings vs Target

Dollar General rates % lower than Target on Sentiment Culture Ratings vs Target Ratings based on looking at 17887 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "Are you typically excited about going to work each day?".

Dollar General56
Target67