GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

itemMaster

EMPLOYEE PARTICIPANTS: 3

TOTAL RATINGS: 85

GfK vs itemMaster

Compare GfK versus itemMaster for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 95 employees and customers of GfK and 3 employees and customers of itemMaster.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

itemMaster

itemMaster's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of itemMaster.

3.4/5

Product Quality

N/A

3/5

Pricing

N/A

3.2/5

Customer Service

N/A

-7

NPS Score

37%	Promoters
19%	Passive
44%	Detractors

N/A

NPS Score

0%	Promoters
0%	Passive
0%	Detractors

Net Promoter Score
Winner by 7

See how GfK compares to its competitors

See how itemMaster compares to its competitors

Working at GfK vs Working at itemMaster

62 / 100

CEO Rating

Dev Ganesan

77 / 100

CEO Rating
Winner by 15%

GfK

GfK doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

itemMaster

Employees at itemMaster rate their CEO, Dev Ganesan, 77/100. This score is 15% higher than the scores of GfK's CEO, Peter Feld.

CEO Score 62

CEO Score

CEO Score 77

Overall Culture 58

Overall Culture

Overall Culture 63

-36

eNPS

Gender Score 55

Gender Score

Gender Score N/A

Diversity Score 61

Diversity Score

Diversity Score N/A

Perk And Benefits 53

Perk And Benefits

Perk And Benefits 78

Professional Dev. 54

Professional Dev.

Professional Dev. N/A

Overall Culture at GfK vs itemMaster

/ 100

GfK

Employees at GfK rate their Overall Culture a 58/100, with Sales and IT as the two departments that rate their experience the highest.

/ 100

itemMaster

Employees at itemMaster rate their Overall Culture a /100.

Overall Culture
Winner by 5%

GfK58
itemMaster

Employee Net Promoter Score at GfK vs itemMaster

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

eNPS

itemMaster

2 Promoters 67%

0 Passives 0%

1 Detractors 33%

Employee Net Promoter Score
Winner by %

GfK-36
itemMaster

Gender Score at GfK vs itemMaster

/ 100

GfK

Employees at GfK rate their Gender Score a 55/100, with Marketing as the department that rate their experience the highest.

Gender Score
Winner

/ 100

itemMaster

itemMaster doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK55

Diversity Score at GfK vs itemMaster

/ 100

GfK

Employees at GfK rate their Diversity Score a 61/100.

Diversity Score
Winner

/ 100

itemMaster

itemMaster doesn't have enough ratings to calculate Diversity Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK61

Perk and Benefits Score at GfK vs itemMaster

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a 53/100, with IT and Marketing as the two departments that rate their experience the highest.

/ 100

itemMaster

Employees at itemMaster rate their Perk and Benefits Score a /100.

Perk and Benefits Score
Winner by 25%

GfK52
itemMaster

Professional Development Score at GfK vs itemMaster

/ 100

GfK

Employees at GfK rate their Professional Development Score a 54/100.

Professional Development Score
Winner

/ 100

itemMaster

itemMaster doesn't have enough ratings to calculate Professional Development Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK52

Leadership Culture Ratings vs itemMaster

GfK rates % lower than itemMaster on Leadership Culture Ratings vs itemMaster Ratings based on looking at 218 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "Do Your Company Leaders Do What They Should to Retain You as an Employee?".

GfK59
itemMaster

Compensation Culture Ratings vs itemMaster

GfK rates % lower than itemMaster on Compensation Culture Ratings vs itemMaster Ratings based on looking at 151 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you satisfied with your Benefits?" and "Does your company give annual bonuses?".

GfK50
itemMaster

Team Culture Ratings vs itemMaster

GfK rates % lower than itemMaster on Team Culture Ratings vs itemMaster Ratings based on looking at 139 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "What are some of the best things about your team?".

GfK69
itemMaster

Environment Culture Ratings vs itemMaster

GfK rates % lower than itemMaster on Environment Culture Ratings vs itemMaster Ratings based on looking at 132 ratings from employees of the two companies. Ratings come from the answers to questions like "What's the work pace at your company?" and "What % of the time are you bored at work?".

GfK61
itemMaster

Sentiment Culture Ratings vs itemMaster

GfK rates % lower than itemMaster on Sentiment Culture Ratings vs itemMaster Ratings based on looking at 174 ratings from employees of the two companies. Ratings come from the answers to questions like "How confident are you about the future success of your company?" and "What would you most like to see improved at your company?".

GfK58
itemMaster