GfK vs Phoenix Marketing International | Comparably
Comparably
Profile Image
VS
GfK Claimed Company
EMPLOYEE
PARTICIPANTS
95
TOTAL
RATINGS
931
Phoenix Marketing International Claimed Company
EMPLOYEE
PARTICIPANTS
7
TOTAL
RATINGS
148

GfK vs Phoenix Marketing International

Compare GfK versus Phoenix Marketing International for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 95 employees and customers of GfK and 7 employees and customers of Phoenix Marketing International.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

Phoenix Marketing International

Phoenix Marketing International's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Phoenix Marketing International.

3.4/5
Product Quality
N/A
3/5
Pricing
N/A
3.2/5
Customer Service
N/A
-7
NPS Score
37%Promoters
19%Passive
44%Detractors
N/A
NPS Score
0%Promoters
0%Passive
0%Detractors

Net Promoter Score
Winner by 7

See how GfK compares to its competitors

Nielsen
comScore
Datavail
J.D. Power
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See how Phoenix Marketing International compares to its competitors

Millward Brown
Morpace
The TNS Group

Working at GfK vs Working at Phoenix Marketing International

Peter Feld GfK's CEO
62 / 100

CEO Rating

Allen DeCotiis Phoenix Marketing International's CEO
Allen DeCotiis
67 / 100

CEO Rating
Winner by 5%

GfK

GfK doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Phoenix Marketing International

Employees at Phoenix Marketing International rate their CEO, Allen DeCotiis, 67/100. This score is 5% higher than the scores of GfK's CEO, Peter Feld.

CEO Score 62
CEO Score
CEO Score 67
Overall Culture 58
Overall Culture
Overall Culture 68
-36
eNPS
Gender Score 55
Gender Score
Gender Score N/A
Diversity Score 61
Diversity Score
Diversity Score 68
Perk And Benefits 53
Perk And Benefits
Perk And Benefits 72
Professional Dev. 54
Professional Dev.
Professional Dev. 57

Overall Culture at GfK vs Phoenix Marketing International

58
/ 100
GfK

Employees at GfK rate their Overall Culture a 58/100, with Sales and IT as the two departments that rate their experience the highest.

68
/ 100
Phoenix Marketing International

Employees at Phoenix Marketing International rate their Overall Culture a /100.

Overall Culture
Winner by 10%

  • GfK58
  • Phoenix Marketing International

Employee Net Promoter Score at GfK vs Phoenix Marketing International

-36
eNPS
GfK
17 Promoters 22%
15 Passives 20%
45 Detractors 58%

Employee Net Promoter Score
Winner by 36%

0
eNPS
Phoenix Marketing International
3 Promoters 43%
1 Passives 14%
3 Detractors 43%

Employee Net Promoter Score
Winner by %

  • GfK-36
  • Phoenix Marketing International

Gender Score at GfK vs Phoenix Marketing International

55
/ 100
GfK

Employees at GfK rate their Gender Score a 55/100, with Marketing as the department that rate their experience the highest.

Gender Score
Winner

0
/ 100
Phoenix Marketing International

Phoenix Marketing International doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

  • GfK55

Diversity Score at GfK vs Phoenix Marketing International

61
/ 100
GfK

Employees at GfK rate their Diversity Score a 61/100.

68
/ 100
Phoenix Marketing International

Employees at Phoenix Marketing International rate their Diversity Score a /100.

Diversity Score
Winner by 7%

  • GfK61
  • Phoenix Marketing International

Perk and Benefits Score at GfK vs Phoenix Marketing International

53
/ 100
GfK

Employees at GfK rate their Perk and Benefits Score a 53/100, with IT and Marketing as the two departments that rate their experience the highest.

72
/ 100
Phoenix Marketing International

Employees at Phoenix Marketing International rate their Perk and Benefits Score a /100.

Perk and Benefits Score
Winner by 19%

  • GfK52
  • Phoenix Marketing International

Professional Development Score at GfK vs Phoenix Marketing International

54
/ 100
GfK

Employees at GfK rate their Professional Development Score a 54/100.

57
/ 100
Phoenix Marketing International

Employees at Phoenix Marketing International rate their Professional Development Score a /100.

Professional Development Score
Winner by 3%

  • GfK52
  • Phoenix Marketing International

Leadership Culture Ratings vs Phoenix Marketing International

GfK
59 / 100
Phoenix Marketing International
67 / 100

GfK rates % lower than Phoenix Marketing International on Leadership Culture Ratings vs Phoenix Marketing International Ratings based on looking at 234 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you approve of your CEOs management style?" and "How would you rate your manager?".

  • GfK59
  • Phoenix Marketing International

Compensation Culture Ratings vs Phoenix Marketing International

GfK
50 / 100
Phoenix Marketing International
78 / 100

GfK rates % lower than Phoenix Marketing International on Compensation Culture Ratings vs Phoenix Marketing International Ratings based on looking at 157 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "How often do you get a raise?".

  • GfK50
  • Phoenix Marketing International

Team Culture Ratings vs Phoenix Marketing International

GfK
69 / 100
Phoenix Marketing International
81 / 100

GfK rates % lower than Phoenix Marketing International on Team Culture Ratings vs Phoenix Marketing International Ratings based on looking at 145 ratings from employees of the two companies. Ratings come from the answers to questions like "Does Your Boss Hurt Your Company Culture?" and "Are your company's meetings effective?".

  • GfK69
  • Phoenix Marketing International

Environment Culture Ratings vs Phoenix Marketing International

GfK
61 / 100

Environment Culture Ratings vs Phoenix Marketing International
Winner by 2%

Phoenix Marketing International
59 / 100

GfK rates % higher than Phoenix Marketing International on Environment Culture Ratings vs Phoenix Marketing International Ratings based on looking at 139 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "Does someone you work with closely, make you want to quit your job?".

  • GfK61
  • Phoenix Marketing International

Sentiment Culture Ratings vs Phoenix Marketing International

GfK
59 / 100
Phoenix Marketing International
69 / 100

GfK rates % lower than Phoenix Marketing International on Sentiment Culture Ratings vs Phoenix Marketing International Ratings based on looking at 179 ratings from employees of the two companies. Ratings come from the answers to questions like "How do your customers perceive your company?" and "What makes you most happy at work?".

  • GfK58
  • Phoenix Marketing International

See how GfK compares to its competitors

See how Phoenix Marketing International compares to its competitors