Bcbs NPS & Customer Reviews

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About Bcbs' Brand

BCBSM provides health insurance products and services. Among its major competitors, Bcbs is ranked in 1st place for NPS while Blue Shield of California is 2nd, and Elevance Health is 3rd.

Brand at a Glance

69%

Customer Loyalty

4/5

Product Quality

3.6/5

Pricing

3.8/5

Customer Service

Bcbs Ranking

^#1 / 4 of its competitors

Bcbs NPS

Bcbs's Net Promoter Score (NPS) is a 50 with 72% Promoters, 6% Passives, and 22% Detractors. Net Promoter Score tracks whether Bcbs's customers would recommend using the product based on a scale of -100 to 100.

Bcbs Overall NPS

NPS

72%	Promoters
6%	Passives
22%	Detractors

Bcbs NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2022 40	Apr 2022	40
Dec 2022 49	Dec 2022	49
Apr 2023 57	Apr 2023	57
May 2023 63	May 2023	63
Jul 2023 44	Jul 2023	44
Aug 2023 50	Aug 2023	50
Nov 2023 54	Nov 2023	54
Dec 2023 59	Dec 2023	59
Feb 2024 50	Feb 2024	50
Apr 2024 43	Apr 2024	43
Dec 2024 46	Dec 2024	46
Jun 2025 50	Jun 2025	50

How Other Brands Compare

Bcbs is ranked first for NPS among its competitors. Blue Shield of California and Elevance Health come in second and third, with BlueCross BlueShield of South Carolina coming in at #4.

	Bcbs	Elevance Health	Blue Shield of California	BlueCross BlueShield of South Carolina
Global Ranking	#-	#521	#-	#-
NPS	50	-39	-30	-46
Valuation Updated every 24 hours for public companies	-	$86.64B	$86.42B	$121.04M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bcbs NPS by Gender

Male customers rated Bcbs's NPS 34 points higher than Female customers.

Male

Bcbs's NPS was rated by Male customers on Comparably.

50%

Promoters

Passives

50%

Detractors

Female

-34

Bcbs's NPS was rated -34 by Female customers on Comparably.

33%

Promoters

Passives

67%

Detractors

Bcbs NPS by Ethnicity

Bcbs's NPS was rated -20 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -20	Caucasian	-20

Bcbs NPS by Age

Bcbs's NPS was rated -34 points by customers ages 36-40 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

36-40

33%

67%

Bcbs NPS by Usage

Bcbs's NPS was rated -34 points by customers who have used Bcbs's products/services for Over 10 Years.

-100

-50

100

Summary	Usage	Score
Over 10 Years -34	Over 10 Years	-34

Bcbs NPS vs. Competitors

Compared to its competitors, Bcbs's NPS is rated right above AETEA.

COMPANY		NPS Score
	Bcbs	50
	AETEA	N/A
	Blue Shield of California	-30
	Elevance Health	-39
	BlueCross BlueShield of South Carolina	-46

Bcbs Customer Reviews

Out of the 3 Bcbs customer reviews 2 were positive and 1 was constructive. Bcbs customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Bcbs Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of Bcbs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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69%

31%

Bcbs Customer Loyalty Score by Gender

Male customers rated Bcbs's Customer Loyalty score 38% higher than Female customers.

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Male

78%

Yes

Female

40%

Yes

Bcbs Customer Loyalty Score by Ethnicity

Bcbs's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Bcbs Customer Loyalty Score by Age

Bcbs's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
36-40 70%	36-40	70%

Bcbs Customer Loyalty Score by Usage

Bcbs's Customer Loyalty score was rated 70% by customers who have used Bcbs's products/services for Over 10 Years.

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Over 10 Years	70%

Bcbs Customer Loyalty Score by Industry

Bcbs's Customer Loyalty score was rated 40% by Tech industry customers.

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Tech	40%

Bcbs Customer Loyalty vs. Competitors

Compared to its competitors, Bcbs's Customer Loyalty score is rated right above Elevance Health, and is preceded by Blue Shield of California.

COMPANY		Customer Loyalty Score
	Blue Shield of California	71%
	Bcbs	69%
	Elevance Health	66%
	BlueCross BlueShield of South Carolina	62%
	AETEA	N/A

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Bcbs Product Quality

4/5

Bcbs has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Bcbs Product Information

Bcbs’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Bcbs's product the highest.

Website: http://bcbsm.com/

Company Size: 10,000+ Employees

Industry

Tech

Healthcare

Quick Insights into Bcbs Product Quality

Bcbs's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Female customers.

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Ranked Bcbs Product Quality the Highest

36-40	4.6
Male	4.4
Caucasian	3.9

Ranked Bcbs Product Quality the Lowest

Female	3.1

Bcbs Product Quality Score by Gender

Male customers rated Bcbs's Product Quality score 1.3 stars higher than Female customers.

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Male

4.4/5

Female

3.1/5

Bcbs Product Quality Score by Ethnicity

Bcbs's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9

Bcbs Product Quality Score by Age

Bcbs's Product Quality score was rated 4.6 stars by customers ages 36-40 on Comparably.

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Summary	Age	Score
36-40 4.6	36-40	4.6

Bcbs Product Quality Score by Usage

Bcbs's Product Quality score was rated 3.5 stars by customers who have used Bcbs's products/services for Over 10 Years.

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Over 10 Years	3.5

Bcbs Product Quality Score by Industry

Bcbs's Product Quality score was rated 3.8 stars by Tech industry customers.

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Tech	3.8

Bcbs Product Quality vs. Competitors

Compared to its competitors, Bcbs's Product Quality score is rated right above Blue Shield of California.

COMPANY		Product Quality Score
	Bcbs	4/5
	Blue Shield of California	2.7/5
	Elevance Health	2.3/5
	BlueCross BlueShield of South Carolina	2.2/5
	AETEA	N/A

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Bcbs Pricing

Bcbs ROI & Value For Money

3.6/5

Bcbs has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Bcbs Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Bcbs ROI

Bcbs's ROI score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked Bcbs ROI the Highest

Female	2.8
Over 10 Years	2.6
Tech	2.6

Ranked Bcbs ROI the Lowest

Male	2.6

Bcbs ROI Score by Gender

Female customers rated Bcbs's ROI score 0.2 stars higher than Male customers.

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Male

2.6/5

Female

2.8/5

Bcbs ROI Score by Ethnicity

Bcbs's ROI score was rated 2.3 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.3	Caucasian	2.3

Bcbs ROI Score by Age

Bcbs's ROI score was rated 2 stars by customers ages 36-40 on Comparably.

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Summary	Age	Score
36-40 2	36-40	2

Bcbs ROI Score by Usage

Bcbs's ROI score was rated 2.6 stars by customers who have used Bcbs's products/services for Over 10 Years.

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Over 10 Years	2.6

Bcbs ROI Score by Industry

Bcbs's ROI score was rated 2.6 stars by Tech industry customers.

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Tech	2.6

Bcbs Pricing vs. Competitors

Compared to its competitors, Bcbs's ROI score is rated right above Blue Shield of California.

COMPANY		Pricing Score
	Bcbs	3.6/5
	Blue Shield of California	2.6/5
	BlueCross BlueShield of South Carolina	2.2/5
	Elevance Health	2.2/5
	AETEA	N/A

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Bcbs Customer Satisfaction (CSAT)

Bcbs Customer Satisfaction (CSAT) Score

92 / 100

Bcbs has an overall Customer Satisfaction score of 92 rated by its users and customers.

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Very Satisfied	69%
Satisfied	23%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

69%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bcbs Customer Satisfaction

Bcbs's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Male customers.

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Ranked Bcbs Customer Satisfaction the Highest

36-40	100%
Caucasian	100%
Female	100%

Ranked Bcbs Customer Satisfaction the Lowest

Male	75%

Bcbs Customer Satisfaction Score by Gender

Female customers rated Bcbs's Customer Satisfaction score 25 points higher than Male customers.

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75 / 100

Male

	Very Satisfied	75%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	25%
	Dissatisfied	0%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	67%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Bcbs Customer Satisfaction Score by Ethnicity

Caucasian
100%

CSAT according to Caucasian

Bcbs' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	80%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

80%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Bcbs Customer Satisfaction Score by Age

Bcbs's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.

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100

Breakdown

Age

Score

36-40

100%

Bcbs Customer Satisfaction Score by Usage

Bcbs's Customer Satisfaction score was rated 100 points by customers who have used Bcbs's products/services for Over 10 Years.

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Over 10 Years	100

Bcbs Customer Satisfaction Score by Industry

Bcbs's Customer Satisfaction score was rated 67 points by Tech industry customers.

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	"title": "Bcbs Customer Satisfaction Score by Industry",
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			"label": "Tech",
			"groupId": 104,
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Tech	67

Bcbs Customer Satisfaction vs. Competitors

Compared to its competitors, Bcbs's Customer Satisfaction score is rated right above Blue Shield of California.

COMPANY		Customer Satisfaction (CSAT) Score
	Bcbs	92%
	Blue Shield of California	38%
	Elevance Health	31%
	BlueCross BlueShield of South Carolina	21%
	AETEA	0%

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Bcbs Customer Service

3.8/5

Bcbs has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Bcbs's Customer Service

Address

Detroit, MI United States of America

Website

http://bcbsm.com/

Quick Insights into Bcbs Customer Service

Bcbs's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.

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Ranked Bcbs Customer Service the Highest

Male	3.7
36-40	3.1
Caucasian	3

Ranked Bcbs Customer Service the Lowest

Female	2.5

Bcbs Customer Service Score by Gender

Male customers rated Bcbs's Customer Service score 1.2 stars higher than Female customers.

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Male

3.7/5

Female

2.5/5

Bcbs Customer Service Score by Ethnicity

Bcbs's Customer Service score was rated 3 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3	Caucasian	3

Bcbs Customer Service Score by Age

Bcbs's Customer Service score was rated 3.1 stars by customers ages 36-40 on Comparably.

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100

Summary	Age	Customer Service Score
36-40 3.1	36-40	3.1

Bcbs Customer Service Score by Usage

Bcbs's Customer Service score was rated 2.6 stars by customers who have used Bcbs's products/services for Over 10 Years.

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Over 10 Years	2.6

Bcbs Customer Service Score by Industry

Bcbs's Customer Service score was rated 2.3 stars by Tech industry customers.

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Tech	2.3

Bcbs Customer Service vs. Competitors

Compared to its competitors, Bcbs's Customer Service score is rated right above Blue Shield of California.

COMPANY		Customer Service Score
	Bcbs	3.8/5
	Blue Shield of California	2.6/5
	Elevance Health	2.1/5
	BlueCross BlueShield of South Carolina	1.9/5
	AETEA	N/A

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Bcbs as an Employer

4.2/5

Bcbs has a 4.2/5 stars for its overall company culture rated by their employees

top

25%

CEO of Bcbs

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bcbs scored a 50 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Bcbs would recommend the brand to a friend. ENPS measures how likely Bcbs employees would recommend working at Bcbs to a friend.

Net Promoter Score

NPS Score

72%	Promoters
6%	Passive
22%	Detractors

Employee Net Promoter Score

eNPS Score

58%	Promoters
9%	Passive
33%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail