

ADTRAV provides travel management software and services to corporate and government organizations enabling them to travel as easily and efficiently as possible. Among its major competitors, ADTRAV is ranked in 4th place for NPS while BCD Travel is 1st, and Ericsson is 2nd.
ADTRAV's Net Promoter Score (NPS) is a -25 with 25% Promoters, 25% Passives, and 50% Detractors. Net Promoter Score tracks whether ADTRAV's customers would recommend using the product based on a scale of -100 to 100.
| 25% | Promoters |
|---|---|
| 25% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2022 -100 | Jun 2022 | -100 |
Dec 2023 -50 | Dec 2023 | -50 |
Apr 2024 0 | Apr 2024 | 0 |
Jun 2024 -25 | Jun 2024 | -25 |
ADTRAV is ranked third for NPS among its competitors. Ericsson and American Express come in first and second, with Westell Technologies coming in at #4.
![]() ADTRAV | ![]() American Express | ![]() Ericsson | ![]() Westell Technologies | |
| Global Ranking | #- | #62 | #272 | #- |
| NPS | -25 | 18 | 34 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $127.20B | $40.52B | $13.74M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, ADTRAV's NPS is rated right above FCm Travel Solutions, and is preceded by Westell Technologies.
| COMPANY | NPS Score | |
|---|---|---|
![]() | BCD Travel | 40 |
![]() | Ericsson | 34 |
![]() | American Express | 18 |
![]() | Westell Technologies | N/A |
![]() | ADTRAV | -25 |
![]() | FCm Travel Solutions | -36 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
38% of ADTRAV users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, ADTRAV's Customer Loyalty score is rated right above Westell Technologies, and is preceded by FCm Travel Solutions.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Express | 85% |
![]() | Ericsson | 79% |
![]() | BCD Travel | 65% |
![]() | FCm Travel Solutions | 54% |
![]() | ADTRAV | 38% |
![]() | Westell Technologies | N/A |
ADTRAV has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock ADTRAV's overall Product Quality score rated by its users and customers.
ADTRAV’s product quality score is a 3.5 out of 5 as rated by its users and customers.
Compared to its competitors, ADTRAV's Product Quality score is rated right above BCD Travel, and is preceded by American Express.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ericsson | 4.1/5 |
![]() | American Express | 3.5/5 |
![]() | ADTRAV | 3.5/5 |
![]() | BCD Travel | 3.4/5 |
![]() | FCm Travel Solutions | 2.2/5 |
![]() | Westell Technologies | N/A |
ADTRAV has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock ADTRAV's overall ROI score rated by its users and customers.
Compared to its competitors, ADTRAV's ROI score is rated right above FCm Travel Solutions, and is preceded by American Express.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ericsson | 4/5 |
![]() | BCD Travel | 3.9/5 |
![]() | American Express | 3.3/5 |
![]() | ADTRAV | 3/5 |
![]() | FCm Travel Solutions | 2/5 |
![]() | Westell Technologies | N/A |
ADTRAV has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, ADTRAV's Customer Satisfaction score is rated right above American Express, and is preceded by Ericsson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ericsson | 75% |
![]() | ADTRAV | 67% |
![]() | American Express | 62% |
![]() | BCD Travel | 50% |
![]() | FCm Travel Solutions | 22% |
![]() | Westell Technologies | 0% |
ADTRAV has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock ADTRAV's overall Customer Service score rated by its users and customers.
4555 Southlake Pkwy, Birmingham, AL 35244
https://www.adtrav.com
2054444800
Compared to its competitors, ADTRAV's Customer Service score is rated right above FCm Travel Solutions, and is preceded by American Express.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Ericsson | 4.1/5 |
![]() | BCD Travel | 3.5/5 |
![]() | American Express | 3.4/5 |
![]() | ADTRAV | 3/5 |
![]() | FCm Travel Solutions | 2.2/5 |
![]() | Westell Technologies | N/A |
ADTRAV has a 3.0/5 stars for its overall company culture rated by their employees

ADTRAV scored a -25 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of ADTRAV would recommend the brand to a friend. ENPS measures how likely ADTRAV employees would recommend working at ADTRAV to a friend.
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |