-15
NPS
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Grey
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About Grey's Brand
Grey Group is a global advertising and marketing agency with headquarters in New York City Among its major competitors, Grey is ranked in 4th place for NPS while mktg is 1st, and Saatchi & Saatchi is 2nd.
Brand at a Glance
67%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Grey Ranking
- #3 / 4 of its competitors
Grey NPS
Grey's Net Promoter Score (NPS) is a -15 with 32% Promoters, 21% Passives, and 47% Detractors. Net Promoter Score tracks whether Grey's customers would recommend using the product based on a scale of -100 to 100.
Grey Overall NPS
| 32% | Promoters |
|---|---|
| 21% | Passives |
| 47% | Detractors |
Grey NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 34 | May 2022 | 34 |
Sep 2022 13 | Sep 2022 | 13 |
Oct 2022 0 | Oct 2022 | 0 |
Nov 2022 -18 | Nov 2022 | -18 |
Feb 2023 -8 | Feb 2023 | -8 |
Mar 2023 -16 | Mar 2023 | -16 |
Sep 2023 -22 | Sep 2023 | -22 |
Oct 2023 -27 | Oct 2023 | -27 |
Nov 2023 -25 | Nov 2023 | -25 |
Apr 2024 -18 | Apr 2024 | -18 |
Jun 2024 -11 | Jun 2024 | -11 |
Sep 2024 -16 | Sep 2024 | -16 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Grey NPS vs. Competitors
Compared to its competitors, Grey's NPS is rated right above Erickson, and is preceded by YouTube.
| COMPANY | NPS Score | |
|---|---|---|
 | mktg | 49 |
 | Saatchi & Saatchi | 30 |
 | YouTube | 12 |
| Grey | -15 |
 | Erickson | -100 |
Grey Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Grey users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Grey Customer Loyalty vs. Competitors
Compared to its competitors, Grey's Customer Loyalty score is rated right above mktg, and is preceded by Saatchi & Saatchi .
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| YouTube | 80% |
| Saatchi & Saatchi | 71% |
| Grey | 67% |
| mktg | 55% |
| Erickson | N/A |
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Grey Product Quality
3.7/5
Grey has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Grey Product Information
Grey’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://grey.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
AdTech
Business Services
Social
Grey Product Quality vs. Competitors
Compared to its competitors, Grey's Product Quality score is rated right above YouTube, and is preceded by Saatchi & Saatchi .
| COMPANY | Product Quality Score | |
|---|---|---|
| Saatchi & Saatchi | 3.9/5 |
| Grey | 3.7/5 |
| YouTube | 3.4/5 |
| mktg | 2.7/5 |
| Erickson | N/A |
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Grey Pricing
Grey ROI & Value For Money
3.7/5
Grey has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Grey Pricing vs. Competitors
Compared to its competitors, Grey's ROI score is rated right above Saatchi & Saatchi .
| COMPANY | Pricing Score | |
|---|---|---|
| Grey | 3.7/5 |
| Saatchi & Saatchi | 3.3/5 |
| YouTube | 3.1/5 |
| mktg | 2.5/5 |
| Erickson | N/A |
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Grey Customer Satisfaction (CSAT)
Grey Customer Satisfaction (CSAT) Score
77 / 100
Grey has an overall Customer Satisfaction score of 77 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
46%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Grey Customer Satisfaction vs. Competitors
Compared to its competitors, Grey's Customer Satisfaction score is rated right above YouTube, and is preceded by Saatchi & Saatchi .
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Saatchi & Saatchi | 82% |
| Grey | 77% |
| YouTube | 61% |
| mktg | 50% |
| Erickson | 0% |
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Grey Customer Service
3.8/5
Grey has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Grey's Customer Service
Address
200 Fifth Avenue, New York City, NY United States of America
Website
http://grey.com/
Phone Number
(212)546-2000
Grey Customer Service vs. Competitors
Compared to its competitors, Grey's Customer Service score is rated right above Saatchi & Saatchi .
| COMPANY | Customer Service Score | |
|---|---|---|
| Grey | 3.8/5 |
| Saatchi & Saatchi | 3.5/5 |
| YouTube | 3/5 |
| mktg | 2.5/5 |
| Erickson | N/A |
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Grey as an Employer
2.5/5
Grey has a 2.5/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Grey scored a -15 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Grey would recommend the brand to a friend. ENPS measures how likely Grey employees would recommend working at Grey to a friend.
Net Promoter Score
-15
NPS Score
| 32% | Promoters |
|---|---|
| 21% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 41% | Promoters |
|---|---|
| 22% | Passive |
| 37% | Detractors |
