First Horizon Bank NPS & Customer Reviews

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First Horizon Bank

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First Horizon Bank

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About First Horizon Bank's Brand

A premier financial services company Among its major competitors, First Horizon Bank is ranked in 2nd place for NPS while Bank of America is 1st, and First Horizon is 3rd.

Brand at a Glance

62%

Customer Loyalty

3/5

Product Quality

2.5/5

Pricing

2.5/5

Customer Service

First Horizon Bank Ranking

^#2 / 4 of its competitors

First Horizon Bank NPS

First Horizon Bank's Net Promoter Score (NPS) is a -34 with 22% Promoters, 22% Passives, and 56% Detractors. Net Promoter Score tracks whether First Horizon Bank's customers would recommend using the product based on a scale of -100 to 100.

First Horizon Bank Overall NPS

-34

NPS

22%	Promoters
22%	Passives
56%	Detractors

First Horizon Bank NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2022 0	Jul 2022	0
Aug 2022 -34	Aug 2022	-34
Nov 2022 -15	Nov 2022	-15
Mar 2023 -22	Mar 2023	-22
May 2023 -30	May 2023	-30
Jun 2023 -18	Jun 2023	-18
Jun 2024 -16	Jun 2024	-16
Jul 2024 -22	Jul 2024	-22
Nov 2024 -21	Nov 2024	-21
Jan 2025 -25	Jan 2025	-25
Jul 2025 -30	Jul 2025	-30
Nov 2025 -33	Nov 2025	-33

How Other Brands Compare

First Horizon Bank is ranked second for NPS among its competitors. Bank of America and First Horizon come in first and third, with Bank of the West coming in at #4.

	First Horizon Bank	Bank of America	Bank of the West	First Horizon
Global Ranking	#-	#152	#-	#-
NPS	-34	2	-49	-34
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$298.80B	$73.34B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

First Horizon Bank NPS by Gender

First Horizon Bank's NPS was rated 0 by Female customers on Comparably.

Female

First Horizon Bank's NPS was rated by Female customers on Comparably.

33%

Promoters

34%

Passives

33%

Detractors

Male

N/A

First Horizon Bank's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

First Horizon Bank NPS by Ethnicity

First Horizon Bank's NPS was rated -34 points by African American/Black customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
African American/Black -34	African American/Black	-34

First Horizon Bank NPS vs. Competitors

Compared to its competitors, First Horizon Bank's NPS is rated right above First Horizon, and is preceded by California bank.

COMPANY		NPS Score
	Bank of America	2
	California bank	N/A
	First Horizon Bank	-34
	First Horizon	-34
	Bank of the West	-49

First Horizon Bank Customer Loyalty

62%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

62% of First Horizon Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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62%

38%

First Horizon Bank Customer Loyalty Score by Gender

First Horizon Bank's Customer Loyalty score was rated 70 by Female customers on Comparably.

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Female

70%

Yes

Male

N/A

Yes

First Horizon Bank Customer Loyalty Score by Ethnicity

First Horizon Bank's Customer Loyalty score was rated 70% by African American/Black customers on Comparably.

% who answered "Yes"

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out of 100

African American/Black

First Horizon Bank Customer Loyalty vs. Competitors

Compared to its competitors, First Horizon Bank's Customer Loyalty score is rated right above First Horizon, and is preceded by Bank of the West.

COMPANY		Customer Loyalty Score
	Bank of America	80%
	Bank of the West	70%
	First Horizon Bank	62%
	First Horizon	55%
	California bank	N/A

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First Horizon Bank Product Quality

3/5

First Horizon Bank has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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First Horizon Bank Product Information

First Horizon Bank’s product quality score is a 3 out of 5 as rated by its users and customers.

Website: https://www.firsttennessee.com/

Company Size: 1,001-5,000 Employees

Industry

Tech

FinTech

Insurance

Quick Insights into First Horizon Bank Product Quality

First Horizon Bank's Product Quality score was rated highest by African American/Black customers.

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Ranked First Horizon Bank Product Quality the Highest

African American/Black	3
Female	3

First Horizon Bank Product Quality Score by Gender

First Horizon Bank's Product Quality score was rated 3 by Female customers on Comparably.

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Female

3/5

Male

N/A

First Horizon Bank Product Quality Score by Ethnicity

First Horizon Bank's Product Quality score was rated 3 stars by African American/Black customers on Comparably.

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Summary	Ethnicity	Score
African American/Black 3	African American/Black	3

First Horizon Bank Product Quality vs. Competitors

Compared to its competitors, First Horizon Bank's Product Quality score is rated right above First Horizon, and is preceded by Bank of America.

COMPANY		Product Quality Score
	Bank of America	3.5/5
	First Horizon Bank	3/5
	First Horizon	3/5
	Bank of the West	2.2/5
	California bank	N/A

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First Horizon Bank Pricing

First Horizon Bank ROI & Value For Money

2.5/5

First Horizon Bank has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Quick Insights into First Horizon Bank ROI

First Horizon Bank's ROI score was rated highest by Female customers.

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Ranked First Horizon Bank ROI the Highest

Female	3.3
African American/Black	2.5

First Horizon Bank ROI Score by Gender

First Horizon Bank's ROI score was rated 3.3 by Female customers on Comparably.

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Female

3.3/5

Male

N/A

First Horizon Bank ROI Score by Ethnicity

First Horizon Bank's ROI score was rated 2.5 stars by African American/Black customers on Comparably.

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Summary	Ethnicity	Score
African American/Black 2.5	African American/Black	2.5

First Horizon Bank Pricing vs. Competitors

Compared to its competitors, First Horizon Bank's ROI score is rated right above Bank of the West, and is preceded by First Horizon.

COMPANY		Pricing Score
	Bank of America	3.3/5
	First Horizon	3.2/5
	First Horizon Bank	2.5/5
	Bank of the West	2.1/5
	California bank	N/A

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First Horizon Bank Customer Satisfaction (CSAT)

First Horizon Bank Customer Satisfaction (CSAT) Score

60 / 100

First Horizon Bank has an overall Customer Satisfaction score of 60 rated by its users and customers.

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Very Satisfied	60%
Satisfied	0%
Neither Satisfied nor Dissatisfied	27%
Dissatisfied	6%
Very Dissatisfied	7%

Very Satisfied

60%

Satisfied

Neither Satisfied nor Dissatisfied

27%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into First Horizon Bank Customer Satisfaction

First Horizon Bank's Customer Satisfaction score was rated highest by African American/Black customers.

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Ranked First Horizon Bank Customer Satisfaction the Highest

African American/Black	33%
Female	33%

First Horizon Bank Customer Satisfaction Score by Gender

First Horizon Bank's Customer Satisfaction score was rated 33 by Female customers on Comparably.

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33 / 100

Female

	Very Satisfied	33%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	34%
	Dissatisfied	33%
	Very Dissatisfied	0%

First Horizon Bank Customer Satisfaction Score by Ethnicity

African American/Black
33%

CSAT according to African American/Black

First Horizon Bank's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	34%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

34%

Dissatisfied

33%

Very Dissatisfied

First Horizon Bank Customer Satisfaction vs. Competitors

Compared to its competitors, First Horizon Bank's Customer Satisfaction score is rated right above Bank of the West, and is preceded by Bank of America.

COMPANY		Customer Satisfaction (CSAT) Score
	Bank of America	70%
	First Horizon Bank	60%
	Bank of the West	32%
	First Horizon	0%
	California bank	0%

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First Horizon Bank Customer Service

2.5/5

First Horizon Bank has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.

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About First Horizon Bank's Customer Service

Address

Tennessee, IL

Website

https://www.firsttennessee.com/

Phone Number

(800) 382-5465

Quick Insights into First Horizon Bank Customer Service

First Horizon Bank's Customer Service score was rated highest by Female customers.

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Ranked First Horizon Bank Customer Service the Highest

Female	3.3
African American/Black	2.5

First Horizon Bank Customer Service Score by Gender

First Horizon Bank's Customer Service score was rated 3.3 by Female customers on Comparably.

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Female

3.3/5

Male

N/A

First Horizon Bank Customer Service Score by Ethnicity

First Horizon Bank's Customer Service score was rated 2.5 stars by African American/Black customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
African American/Black 2.5	African American/Black	2.5

First Horizon Bank Customer Service vs. Competitors

Compared to its competitors, First Horizon Bank's Customer Service score is rated right above Bank of the West, and is preceded by First Horizon.

COMPANY		Customer Service Score
	Bank of America	3.4/5
	First Horizon	2.8/5
	First Horizon Bank	2.5/5
	Bank of the West	2.2/5
	California bank	N/A

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First Horizon Bank as an Employer

2.2/5

First Horizon Bank has a 2.2/5 stars for its overall company culture rated by their employees

bottom

10%

CEO of First Horizon Bank

D Jordan

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

First Horizon Bank scored a -34 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of First Horizon Bank would recommend the brand to a friend. ENPS measures how likely First Horizon Bank employees would recommend working at First Horizon Bank to a friend.

Net Promoter Score

-34

NPS Score

22%	Promoters
22%	Passive
56%	Detractors

Employee Net Promoter Score

-46

eNPS Score

27%	Promoters
0%	Passive
73%	Detractors

Global Ranking Snapshot

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