-49
NPS
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Bank of the West
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About Bank of the West's Brand
We are a regional financial services company operating a network of retail, wealth, commercial and business banking branches and offices in 23 states. Among its major competitors, Bank of the West is ranked in 8th place for NPS while Union Bankshares is 1st, and Wells Fargo is 2nd.Their current valuation is $73.34B
Brand at a Glance
70%
Customer Loyalty
2.2/5
Product Quality
2.1/5
Pricing
2.2/5
Customer Service
Bank of the West Ranking
- #4 / 4 of its competitors
Bank of the West NPS
Bank of the West's Net Promoter Score (NPS) is a -49 with 22% Promoters, 7% Passives, and 71% Detractors. Net Promoter Score tracks whether Bank of the West's customers would recommend using the product based on a scale of -100 to 100.
Bank of the West Overall NPS
| 22% | Promoters |
|---|---|
| 7% | Passives |
| 71% | Detractors |
Bank of the West NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 -43 | Mar 2023 | -43 |
Apr 2023 -43 | Apr 2023 | -43 |
May 2023 -48 | May 2023 | -48 |
Jun 2023 -49 | Jun 2023 | -49 |
Jul 2023 -51 | Jul 2023 | -51 |
Aug 2023 -49 | Aug 2023 | -49 |
Sep 2023 -48 | Sep 2023 | -48 |
Nov 2023 -50 | Nov 2023 | -50 |
Feb 2024 -50 | Feb 2024 | -50 |
May 2024 -48 | May 2024 | -48 |
Jul 2024 -50 | Jul 2024 | -50 |
Feb 2025 -50 | Feb 2025 | -50 |
How Other Brands Compare
Bank of the West is ranked #4 for NPS among its competitors. Wells Fargo and Bank of America come in first and second, with U.S. Bank coming in at third. Among those competitors, it is the lowest valued company behind Bank of America.
Bank of the West |  Wells Fargo |  Bank of America |  U.S. Bank | |
| Global Ranking | #- | #139 | #152 | #- |
| NPS | -49 | 7 | 2 | -8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $73.34B | $156.41B | $298.80B | $83.89B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bank of the West NPS by Gender
Male customers rated Bank of the West's NPS 22 points higher than Female customers.
Male
-57
Bank of the West's NPS was rated -57 by Male customers on Comparably.
17%
Promoters
9%
Passives
74%
Detractors
Female
-79
Bank of the West's NPS was rated -79 by Female customers on Comparably.
9%
Promoters
3%
Passives
88%
Detractors
Bank of the West NPS by Ethnicity
Bank of the West's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -61 | Caucasian | -61 |
African American/Black -66 | African American/Black | -66 |
Asian or Pacific Islander -39 | Asian or Pacific Islander | -39 |
Native American -100 | Native American | -100 |
Other -86 | Other | -86 |
Bank of the West NPS by Age
Bank of the West's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Bank of the West NPS by Usage
Bank of the West's NPS was rated the highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -64 | Less than 1 Year | -64 |
1 to 2 Years -13 | 1 to 2 Years | -13 |
2 to 5 Years -70 | 2 to 5 Years | -70 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -69 | Over 10 Years | -69 |
Bank of the West NPS vs. Competitors
Compared to its competitors, Bank of the West's NPS is rated right below KeyBank.
| COMPANY | NPS Score | |
|---|---|---|
 | Union Bankshares | 100 |
| Wells Fargo | 7 |
| Bank of America | 2 |
 | Fifth Third | N/A |
| Huntington Bancshares | N/A |
 | Suntrust | N/A |
| Zions | N/A |
 | M&T Bank Corporation | -4 |
| U.S. Bank | -8 |
| Regions Bank | -13 |
 | KeyBank | -26 |
| Bank of the West | -49 |
Bank of the West Customer Reviews
Out of the 6 Bank of the West customer reviews 2 were positive and 4 were constructive. Bank of the West customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Bank of the West Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Bank of the West users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bank of the West Customer Loyalty Score by Gender
Female customers rated Bank of the West's Customer Loyalty score 5% higher than Male customers.
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Male
67%
Yes
Female
72%
Yes
Bank of the West Customer Loyalty Score by Ethnicity
Bank of the West's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bank of the West.
68
out of 100
Caucasian
85
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
40
out of 100
Native American
68
out of 100
Other
Bank of the West Customer Loyalty Score by Age
Bank of the West's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 55% | 36-40 | 55% |
41-45 64% | 41-45 | 64% |
46-50 61% | 46-50 | 61% |
51-55 61% | 51-55 | 61% |
56-60 85% | 56-60 | 85% |
61-65 78% | 61-65 | 78% |
66+ 81% | 66+ | 81% |
Bank of the West Customer Loyalty Score by Usage
Bank of the West's Customer Loyalty score was rated the highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bank of the West Customer Loyalty Score by Industry
Bank of the West's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Bank of the West Customer Loyalty vs. Competitors
Compared to its competitors, Bank of the West's Customer Loyalty score is rated right above KeyBank, and is preceded by Wells Fargo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Regions Bank | 84% |
| Bank of America | 80% |
| M&T Bank Corporation | 79% |
| U.S. Bank | 78% |
| Wells Fargo | 71% |
| Bank of the West | 70% |
| KeyBank | 69% |
| Union Bankshares | N/A |
| Fifth Third | N/A |
| Huntington Bancshares | N/A |
| Suntrust | N/A |
| Zions | N/A |
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Bank of the West Product Quality
2.2/5
Bank of the West has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Bank of the West Product Information
Bank of the West’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Bank of the West's product the highest. Reviewers from the Legal industry rated Bank of the West the lowest at 1.5.
- Website
- http://www.bankofthewest.com
- Company Size
- 10,000+ Employees
Industry
Banking and Financial Services
Quick Insights into Bank of the West Product Quality
Bank of the West's Product Quality score was rated highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked Bank of the West Product Quality the Highest
Ranked Bank of the West Product Quality the Lowest
Bank of the West Product Quality Score by Gender
Male customers rated Bank of the West's Product Quality score 0.5 stars higher than Female customers.
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Male
2/5
Female
1.5/5
Bank of the West Product Quality Score by Ethnicity
Bank of the West's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bank of the West.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Native American 2 | Native American | 2 |
Other 1.5 | Other | 1.5 |
Bank of the West Product Quality Score by Age
Bank of the West's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.7 | 36-40 | 1.7 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
Bank of the West Product Quality Score by Usage
Bank of the West's Product Quality score was rated the highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Bank of the West Product Quality Score by Industry
Bank of the West's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Legal industry customers.
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Bank of the West Product Quality vs. Competitors
Compared to its competitors, Bank of the West's Product Quality score is rated right above Union Bankshares, and is preceded by KeyBank.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bank of America | 3.5/5 |
| Wells Fargo | 3.4/5 |
| U.S. Bank | 2.8/5 |
| Regions Bank | 2.8/5 |
| M&T Bank Corporation | 2.6/5 |
| KeyBank | 2.4/5 |
| Bank of the West | 2.2/5 |
| Union Bankshares | N/A |
| Fifth Third | N/A |
| Huntington Bancshares | N/A |
| Suntrust | N/A |
| Zions | N/A |
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Bank of the West Pricing
Bank of the West ROI & Value For Money
2.1/5
Bank of the West has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Bank of the West Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Legal industry think that they had the lowest ROI from Bank of the West.
Quick Insights into Bank of the West ROI
Bank of the West's ROI score was rated highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked Bank of the West ROI the Highest
Ranked Bank of the West ROI the Lowest
Bank of the West ROI Score by Gender
Male customers rated Bank of the West's ROI score 0.3 stars higher than Female customers.
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Male
1.8/5
Female
1.5/5
Bank of the West ROI Score by Ethnicity
Bank of the West's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Native American 1.6 | Native American | 1.6 |
Other 1.5 | Other | 1.5 |
Bank of the West ROI Score by Age
Bank of the West's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
41-45 2.8 | 41-45 | 2.8 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Bank of the West ROI Score by Usage
Bank of the West's ROI score was rated the highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Bank of the West ROI Score by Industry
Bank of the West's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Legal industry customers.
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Bank of the West Pricing vs. Competitors
Compared to its competitors, Bank of the West's ROI score is rated right above Union Bankshares, and is preceded by KeyBank.
| COMPANY | Pricing Score | |
|---|---|---|
| Wells Fargo | 3.4/5 |
| Bank of America | 3.3/5 |
| M&T Bank Corporation | 2.8/5 |
| U.S. Bank | 2.8/5 |
| Regions Bank | 2.8/5 |
| KeyBank | 2.4/5 |
| Bank of the West | 2.1/5 |
| Union Bankshares | N/A |
| Fifth Third | N/A |
| Huntington Bancshares | N/A |
| Suntrust | N/A |
| Zions | N/A |
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Bank of the West Customer Satisfaction (CSAT)
Bank of the West Customer Satisfaction (CSAT) Score
32 / 100
Bank of the West has an overall Customer Satisfaction score of 32 rated by its users and customers.
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Very Satisfied
20%
Satisfied
12%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
13%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bank of the West Customer Satisfaction
Bank of the West's Customer Satisfaction score was rated highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and rated lowest by customers from the Legal industry.
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Ranked Bank of the West Customer Satisfaction the Highest
Ranked Bank of the West Customer Satisfaction the Lowest
Bank of the West Customer Satisfaction Score by Gender
Male customers rated Bank of the West's Customer Satisfaction score 14 points higher than Female customers.
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28 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 9% | |
Very Dissatisfied | 57% |
14 / 100
FemaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 21% | |
Very Dissatisfied | 54% |
Bank of the West Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bank of the West's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.
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24 / 100
Very Satisfied
15%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
18%
Very Dissatisfied
58%
CSAT according to African American/Black
Bank of the West's Customer Satisfaction (CSAT) score was rated 20% according to African American/Black users and customers.
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20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to Asian or Pacific Islander
Bank of the West's Customer Satisfaction (CSAT) score was rated 38% according to Asian or Pacific Islander users and customers.
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38 / 100
Very Satisfied
38%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Native American
Bank of the West's Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
CSAT according to Other
Bank of the West's Customer Satisfaction (CSAT) score was rated 7% according to Other users and customers.
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7 / 100
Very Satisfied
0%
Satisfied
7%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
14%
Very Dissatisfied
58%
Bank of the West Customer Satisfaction Score by Age
Bank of the West's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 33% | |||||||||||||||
| 41-45 | 40% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 13% | |||||||||||||||
| 66+ | 10% |
Bank of the West Customer Satisfaction Score by Usage
Bank of the West's Customer Satisfaction score was rated the highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bank of the West Customer Satisfaction Score by Industry
Bank of the West's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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}Bank of the West Customer Satisfaction vs. Competitors
Compared to its competitors, Bank of the West's Customer Satisfaction score is rated right above Union Bankshares, and is preceded by KeyBank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bank of America | 69% |
| Wells Fargo | 60% |
| U.S. Bank | 51% |
| Regions Bank | 48% |
| M&T Bank Corporation | 43% |
| KeyBank | 37% |
| Bank of the West | 32% |
| Union Bankshares | 0% |
| Fifth Third | 0% |
| Huntington Bancshares | 0% |
| Suntrust | 0% |
| Zions | 0% |
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Bank of the West Customer Service
2.2/5
Bank of the West has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About Bank of the West's Customer Service
Address
180 Montgomery Street, San Francisco, CA 94104
Website
http://www.bankofthewest.com
Phone Number
(800) 488-BANK (2265)
Bank of the West's Social Links
Quick Insights into Bank of the West Customer Service
Bank of the West's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Other customers.
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Ranked Bank of the West Customer Service the Highest
Ranked Bank of the West Customer Service the Lowest
Bank of the West Customer Service Score by Gender
Male customers rated Bank of the West's Customer Service score 0.2 stars higher than Female customers.
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Male
1.8/5
Female
1.6/5
Bank of the West Customer Service Score by Ethnicity
Bank of the West's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Native American 1.6 | Native American | 1.6 |
Other 1.5 | Other | 1.5 |
Bank of the West Customer Service Score by Age
Bank of the West's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
41-45 2.9 | 41-45 | 2.9 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Bank of the West Customer Service Score by Usage
Bank of the West's Customer Service score was rated the highest by customers who have used Bank of the West's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bank of the West Customer Service Score by Industry
Bank of the West's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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Bank of the West Customer Service vs. Competitors
Compared to its competitors, Bank of the West's Customer Service score is rated right above Union Bankshares, and is preceded by KeyBank.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wells Fargo | 3.5/5 |
| Bank of America | 3.4/5 |
| U.S. Bank | 2.9/5 |
| Regions Bank | 2.9/5 |
| M&T Bank Corporation | 2.8/5 |
| KeyBank | 2.4/5 |
| Bank of the West | 2.2/5 |
| Union Bankshares | N/A |
| Fifth Third | N/A |
| Huntington Bancshares | N/A |
| Suntrust | N/A |
| Zions | N/A |
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Bank of the West as an Employer
2.5/5
Bank of the West has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Bank of the West scored a -49 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of Bank of the West would recommend the brand to a friend. ENPS measures how likely Bank of the West employees would recommend working at Bank of the West to a friend.
Net Promoter Score
-49
NPS Score
| 22% | Promoters |
|---|---|
| 7% | Passive |
| 71% | Detractors |
Employee Net Promoter Score
-39
eNPS Score
| 20% | Promoters |
|---|---|
| 21% | Passive |
| 59% | Detractors |
