100
NPS
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AirTran Airways
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About AirTran Airways' Brand
AirTran Airways was an American low-cost airline headquartered originally in Orlando, Florida. Among its major competitors, AirTran Airways is ranked in 1st place for NPS while Southwest Airlines is 2nd, and American Airlines is 3rd.
Brand at a Glance
55%
Customer Loyalty
5/5
Product Quality
2.7/5
Pricing
5/5
Customer Service
AirTran Airways Ranking
- #1 / 4 of its competitors
AirTran Airways NPS
AirTran Airways's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether AirTran Airways's customers would recommend using the product based on a scale of -100 to 100.
AirTran Airways Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
AirTran Airways NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 100 | Nov 2023 | 100 |
Dec 2023 100 | Dec 2023 | 100 |
How Other Brands Compare
AirTran Airways is ranked first for NPS among its competitors. Southwest Airlines and American Airlines come in second and third, with JetBlue Airways coming in at #4.
AirTran Airways |  Southwest Airlines |  American Airlines |  JetBlue Airways | |
| Global Ranking | #- | #24 | #138 | #142 |
| NPS | 100 | 47 | 14 | -10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $31.19B | $11.95B | $6.45B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AirTran Airways NPS vs. Competitors
Compared to its competitors, AirTran Airways's NPS is rated right above Southwest Airlines.
| COMPANY | NPS Score | |
|---|---|---|
| AirTran Airways | 100 |
| Southwest Airlines | 47 |
| American Airlines | 14 |
| JetBlue Airways | -10 |
 | Spirit Airlines | -54 |
 | Frontier Airlines | -63 |
AirTran Airways Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of AirTran Airways users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AirTran Airways Customer Loyalty vs. Competitors
Compared to its competitors, AirTran Airways's Customer Loyalty score is rated right above Spirit Airlines, and is preceded by American Airlines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Southwest Airlines | 85% |
| JetBlue Airways | 74% |
| American Airlines | 70% |
| AirTran Airways | 55% |
| Spirit Airlines | 49% |
| Frontier Airlines | 48% |
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AirTran Airways Product Quality
5/5
AirTran Airways has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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AirTran Airways Product Information
AirTran Airways’s product quality score is a 5 out of 5 as rated by its users and customers.
- Website
- http://www.airtran.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Transportation and Warehousing
AirTran Airways Product Quality vs. Competitors
Compared to its competitors, AirTran Airways's Product Quality score is rated right above Southwest Airlines.
| COMPANY | Product Quality Score | |
|---|---|---|
| AirTran Airways | 5/5 |
| Southwest Airlines | 4.1/5 |
| American Airlines | 3.4/5 |
| JetBlue Airways | 2.9/5 |
| Spirit Airlines | 1.7/5 |
| Frontier Airlines | 1.5/5 |
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AirTran Airways Pricing
AirTran Airways ROI & Value For Money
2.7/5
AirTran Airways has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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AirTran Airways Pricing vs. Competitors
Compared to its competitors, AirTran Airways's ROI score is rated right above Spirit Airlines, and is preceded by JetBlue Airways.
| COMPANY | Pricing Score | |
|---|---|---|
| Southwest Airlines | 4/5 |
| American Airlines | 3.4/5 |
| JetBlue Airways | 2.8/5 |
| AirTran Airways | 2.7/5 |
| Spirit Airlines | 1.9/5 |
| Frontier Airlines | 1.7/5 |
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AirTran Airways Customer Satisfaction (CSAT)
AirTran Airways Customer Satisfaction (CSAT) Score
100 / 100
AirTran Airways has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AirTran Airways Customer Satisfaction vs. Competitors
Compared to its competitors, AirTran Airways's Customer Satisfaction score is rated right above Southwest Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AirTran Airways | 100% |
| Southwest Airlines | 81% |
| American Airlines | 65% |
| JetBlue Airways | 45% |
| Spirit Airlines | 22% |
| Frontier Airlines | 20% |
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AirTran Airways Customer Service
5/5
AirTran Airways has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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About AirTran Airways's Customer Service
Address
Orlando, FL
Website
http://www.airtran.com/
Phone Number
2818219602
AirTran Airways Customer Service vs. Competitors
Compared to its competitors, AirTran Airways's Customer Service score is rated right above Southwest Airlines.
| COMPANY | Customer Service Score | |
|---|---|---|
| AirTran Airways | 5/5 |
| Southwest Airlines | 4.1/5 |
| American Airlines | 3.4/5 |
| JetBlue Airways | 2.7/5 |
| Spirit Airlines | 1.7/5 |
| Frontier Airlines | 1.5/5 |
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AirTran Airways as an Employer
3.7/5
AirTran Airways has a 3.7/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
AirTran Airways scored a 100 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of AirTran Airways would recommend the brand to a friend. ENPS measures how likely AirTran Airways employees would recommend working at AirTran Airways to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
