28
NPS
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Akzo Nobel
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About Akzo Nobel's Brand
Supplier of innovative and sustainable paints, coatings and specialty chemicals. The company's products includes brands like Dulux, Sikkens, International and Eka enabling their customer to obtain sustainable paints, coatings and other chemicals. In addition, the company has a sizeable chemicals business focused on polymers, surfactants, bleaching chemicals, and salt-chlorine-based products. Among its major competitors, Akzo Nobel is ranked in 3rd place for NPS while DSM is 1st, and BASF is 2nd.Their current valuation is $21.80B
Brand at a Glance
89%
Customer Loyalty
4.2/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service
Akzo Nobel Ranking
- #3 / 4 of its competitors
Akzo Nobel NPS
Akzo Nobel's Net Promoter Score (NPS) is a 28 with 60% Promoters, 8% Passives, and 32% Detractors. Net Promoter Score tracks whether Akzo Nobel's customers would recommend using the product based on a scale of -100 to 100.
Akzo Nobel Overall NPS
| 60% | Promoters |
|---|---|
| 8% | Passives |
| 32% | Detractors |
Akzo Nobel NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 23 | Sep 2023 | 23 |
Oct 2023 20 | Oct 2023 | 20 |
Nov 2023 19 | Nov 2023 | 19 |
Feb 2024 10 | Feb 2024 | 10 |
Mar 2024 16 | Mar 2024 | 16 |
May 2024 20 | May 2024 | 20 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 27 | Jul 2024 | 27 |
Aug 2024 28 | Aug 2024 | 28 |
Nov 2024 21 | Nov 2024 | 21 |
Jan 2026 25 | Jan 2026 | 25 |
Feb 2026 28 | Feb 2026 | 28 |
How Other Brands Compare
Akzo Nobel is ranked third for NPS among its competitors. DSM and BASF come in first and second, with Axalta Coating Systems coming in at #4. Among those competitors, it is the second most valued company behind BASF.
Akzo Nobel |  BASF |  Axalta Coating Systems |  DSM | |
| Global Ranking | #- | #535 | #- | #- |
| NPS | 28 | 30 | 16 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $21.80B | $76.09B | $6.66B | $487.72M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Akzo Nobel NPS by Gender
Akzo Nobel's NPS was rated 42 by Male customers on Comparably.
Male
42
Akzo Nobel's NPS was rated 42 by Male customers on Comparably.
71%
Promoters
0%
Passives
29%
Detractors
Female
N/A
Akzo Nobel's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Akzo Nobel NPS by Age
Akzo Nobel's NPS was rated 34 points by customers ages 51-55 on Comparably.
Akzo Nobel NPS by Usage
Akzo Nobel's NPS was rated 0 points by customers who have used Akzo Nobel's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
Akzo Nobel NPS vs. Competitors
Compared to its competitors, Akzo Nobel's NPS is rated right above Axalta Coating Systems, and is preceded by BASF.
| COMPANY | NPS Score | |
|---|---|---|
| DSM | 32 |
| BASF | 30 |
| Akzo Nobel | 28 |
| Axalta Coating Systems | 16 |
Akzo Nobel Customer Reviews
Out of the 3 Akzo Nobel customer reviews 2 were positive and 1 was constructive. Akzo Nobel customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Akzo Nobel Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Akzo Nobel users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Akzo Nobel Customer Loyalty Score by Gender
Akzo Nobel's Customer Loyalty score was rated 87 by Male customers on Comparably.
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Male
87%
Yes
Female
N/A
Yes
Akzo Nobel Customer Loyalty Score by Age
Akzo Nobel's Customer Loyalty score was rated 100% by customers ages 51-55 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 100% | 51-55 | 100% |
Akzo Nobel Customer Loyalty Score by Usage
Akzo Nobel's Customer Loyalty score was rated 100% by customers who have used Akzo Nobel's products/services for Over 10 Years.
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Akzo Nobel Customer Loyalty Score by Industry
Akzo Nobel's Customer Loyalty score was rated 100% by Tech industry customers.
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Akzo Nobel Customer Loyalty vs. Competitors
Compared to its competitors, Akzo Nobel's Customer Loyalty score is rated right above DSM.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Akzo Nobel | 89% |
| DSM | 83% |
| BASF | 83% |
| Axalta Coating Systems | 77% |
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Akzo Nobel Product Quality
4.2/5
Akzo Nobel has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Akzo Nobel Product Information
Akzo Nobel’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Akzo Nobel's product the highest.
- Website
- www.akzonobel.com
- Company Size
- 10,000+ Employees
Quick Insights into Akzo Nobel Product Quality
Akzo Nobel's Product Quality score was rated highest by customers from the Tech industry.
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Ranked Akzo Nobel Product Quality the Highest
Akzo Nobel Product Quality Score by Gender
Akzo Nobel's Product Quality score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
Akzo Nobel Product Quality Score by Age
Akzo Nobel's Product Quality score was rated 3.5 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.5 | 51-55 | 3.5 |
Akzo Nobel Product Quality Score by Usage
Akzo Nobel's Product Quality score was rated 3.5 stars by customers who have used Akzo Nobel's products/services for Over 10 Years.
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Akzo Nobel Product Quality Score by Industry
Akzo Nobel's Product Quality score was rated 4.6 stars by Tech industry customers.
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Akzo Nobel Product Quality vs. Competitors
Compared to its competitors, Akzo Nobel's Product Quality score is rated right above DSM, and is preceded by BASF.
| COMPANY | Product Quality Score | |
|---|---|---|
| BASF | 4.2/5 |
| Akzo Nobel | 4.2/5 |
| DSM | 4/5 |
| Axalta Coating Systems | 3.6/5 |
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Akzo Nobel Pricing
Akzo Nobel ROI & Value For Money
3.4/5
Akzo Nobel has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Akzo Nobel Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Akzo Nobel ROI
Akzo Nobel's ROI score was rated highest by Male customers.
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Ranked Akzo Nobel ROI the Highest
Akzo Nobel ROI Score by Gender
Akzo Nobel's ROI score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
Akzo Nobel ROI Score by Age
Akzo Nobel's ROI score was rated 3.5 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.5 | 51-55 | 3.5 |
Akzo Nobel ROI Score by Usage
Akzo Nobel's ROI score was rated 2.8 stars by customers who have used Akzo Nobel's products/services for Over 10 Years.
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Akzo Nobel ROI Score by Industry
Akzo Nobel's ROI score was rated 2.8 stars by Tech industry customers.
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Akzo Nobel Pricing vs. Competitors
Compared to its competitors, Akzo Nobel's ROI score is rated right below Axalta Coating Systems.
| COMPANY | Pricing Score | |
|---|---|---|
| BASF | 4.1/5 |
| DSM | 3.8/5 |
| Axalta Coating Systems | 3.8/5 |
| Akzo Nobel | 3.4/5 |
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Akzo Nobel Customer Satisfaction (CSAT)
Akzo Nobel Customer Satisfaction (CSAT) Score
80 / 100
Akzo Nobel has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
73%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Akzo Nobel Customer Satisfaction
Akzo Nobel's Customer Satisfaction score was rated highest by Male customers.
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Ranked Akzo Nobel Customer Satisfaction the Highest
Akzo Nobel Customer Satisfaction Score by Gender
Akzo Nobel's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Akzo Nobel Customer Satisfaction Score by Age
Akzo Nobel's Customer Satisfaction score was rated 67 points by customers ages 51-55 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 67% |
Akzo Nobel Customer Satisfaction vs. Competitors
Compared to its competitors, Akzo Nobel's Customer Satisfaction score is rated right above Axalta Coating Systems, and is preceded by DSM.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BASF | 84% |
| DSM | 81% |
| Akzo Nobel | 80% |
| Axalta Coating Systems | 65% |
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Akzo Nobel Customer Service
3.4/5
Akzo Nobel has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Akzo Nobel's Customer Service
Address
AkzoNobel Center, Amsterdam, 1077 WW Azerbaijan
Website
www.akzonobel.com
Phone Number
7
Quick Insights into Akzo Nobel Customer Service
Akzo Nobel's Customer Service score was rated highest by Male customers.
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Ranked Akzo Nobel Customer Service the Highest
Akzo Nobel Customer Service Score by Gender
Akzo Nobel's Customer Service score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
Akzo Nobel Customer Service Score by Age
Akzo Nobel's Customer Service score was rated 3.5 stars by customers ages 51-55 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 3.5 | 51-55 | 3.5 |
Akzo Nobel Customer Service Score by Usage
Akzo Nobel's Customer Service score was rated 3 stars by customers who have used Akzo Nobel's products/services for Over 10 Years.
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Akzo Nobel Customer Service Score by Industry
Akzo Nobel's Customer Service score was rated 3 stars by Tech industry customers.
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Akzo Nobel Customer Service vs. Competitors
Compared to its competitors, Akzo Nobel's Customer Service score is rated right below Axalta Coating Systems.
| COMPANY | Customer Service Score | |
|---|---|---|
| BASF | 4.1/5 |
| DSM | 3.8/5 |
| Axalta Coating Systems | 3.4/5 |
| Akzo Nobel | 3.4/5 |
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Akzo Nobel as an Employer
Consumer vs. Employees
Akzo Nobel scored a 28 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of Akzo Nobel would recommend the brand to a friend. ENPS measures how likely Akzo Nobel employees would recommend working at Akzo Nobel to a friend.
Net Promoter Score
28
NPS Score
| 60% | Promoters |
|---|---|
| 8% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-42
eNPS Score
| 22% | Promoters |
|---|---|
| 14% | Passive |
| 64% | Detractors |
