49
NPS
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Alida
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About Alida's Brand
Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Learn more at www.alida.com. Among its major competitors, Alida is ranked in 2nd place for NPS while SurveyMonkey is 1st, and Qualtrics is 3rd.
Brand at a Glance
55%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Alida Ranking
- #2 / 4 of its competitors
Alida NPS
Alida's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether Alida's customers would recommend using the product based on a scale of -100 to 100.
Alida Overall NPS
| 66% | Promoters |
|---|---|
| 17% | Passives |
| 17% | Detractors |
Alida NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 66 | Apr 2021 | 66 |
May 2021 25 | May 2021 | 25 |
Nov 2021 40 | Nov 2021 | 40 |
Apr 2024 49 | Apr 2024 | 49 |
How Other Brands Compare
Alida is ranked second for NPS among its competitors. SurveyMonkey and Qualtrics come in first and third, with Medallia coming in at #4.
Alida |  Qualtrics |  SurveyMonkey |  Medallia | |
| Global Ranking | #- | #274 | #409 | #- |
| NPS | 49 | 37 | 54 | 18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $3.58B | $2.72B | $6.77B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alida NPS vs. Competitors
Compared to its competitors, Alida's NPS is rated right above Qualtrics, and is preceded by SurveyMonkey.
| COMPANY | NPS Score | |
|---|---|---|
| SurveyMonkey | 54 |
| Alida | 49 |
| Qualtrics | 37 |
 | Fuel Cycle | 25 |
| Medallia | 18 |
 | QuestBack | N/A |
Alida Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Alida users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Alida Customer Loyalty vs. Competitors
Compared to its competitors, Alida's Customer Loyalty score is rated right above QuestBack, and is preceded by Medallia.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fuel Cycle | 85% |
| Qualtrics | 83% |
| SurveyMonkey | 81% |
| Medallia | 78% |
| Alida | 55% |
| QuestBack | N/A |
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Alida Product Quality
4/5
Alida has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Alida Product Information
Alida’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.alida.com
- Company Size
- 201-500 Employees
Industry
Tech
Business Services
Enterprise
SaaS
Alida Product Quality vs. Competitors
Compared to its competitors, Alida's Product Quality score is rated right above Medallia, and is preceded by Qualtrics.
| COMPANY | Product Quality Score | |
|---|---|---|
| SurveyMonkey | 4.2/5 |
| Qualtrics | 4.1/5 |
| Alida | 4/5 |
| Medallia | 4/5 |
| Fuel Cycle | 3.6/5 |
| QuestBack | N/A |
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Alida Pricing
Alida ROI & Value For Money
3.7/5
Alida has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Alida Pricing vs. Competitors
Compared to its competitors, Alida's ROI score is rated right above Fuel Cycle, and is preceded by Qualtrics.
| COMPANY | Pricing Score | |
|---|---|---|
| SurveyMonkey | 4.3/5 |
| Qualtrics | 3.9/5 |
| Alida | 3.7/5 |
| Fuel Cycle | 3.5/5 |
| Medallia | 3.4/5 |
| QuestBack | N/A |
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Alida Customer Satisfaction (CSAT)
Alida Customer Satisfaction (CSAT) Score
100 / 100
Alida has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Alida Customer Satisfaction vs. Competitors
Compared to its competitors, Alida's Customer Satisfaction score is rated right above Medallia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Alida | 100% |
| Medallia | 84% |
| SurveyMonkey | 83% |
| Qualtrics | 68% |
| Fuel Cycle | 67% |
| QuestBack | 0% |
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Alida Customer Service
3.7/5
Alida has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Alida's Customer Service
Address
365 Bloor St E, Toronto M4W 3L4 Canada
Website
http://www.alida.com
Alida's Social Links
Alida Customer Service vs. Competitors
Compared to its competitors, Alida's Customer Service score is rated right above Fuel Cycle, and is preceded by Qualtrics.
| COMPANY | Customer Service Score | |
|---|---|---|
| SurveyMonkey | 4.2/5 |
| Qualtrics | 4/5 |
| Alida | 3.7/5 |
| Fuel Cycle | 3.5/5 |
| Medallia | 3.5/5 |
| QuestBack | N/A |
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Alida as an Employer
4.7/5
Alida has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Alida scored a 49 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Alida would recommend the brand to a friend. ENPS measures how likely Alida employees would recommend working at Alida to a friend.
Net Promoter Score
49
NPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
66
eNPS Score
| 72% | Promoters |
|---|---|
| 22% | Passive |
| 6% | Detractors |
