-17
NPS
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America First Credit Union
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About America First Credit Union's Brand
America First Credit Union was founded in 1939 Among its major competitors, America First Credit Union is ranked in 3rd place for NPS while Wells Fargo is 1st, and Bank of America is 2nd.
Brand at a Glance
84%
Customer Loyalty
3/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
America First Credit Union Ranking
- #3 / 4 of its competitors
America First Credit Union NPS
America First Credit Union's Net Promoter Score (NPS) is a -17 with 37% Promoters, 9% Passives, and 54% Detractors. Net Promoter Score tracks whether America First Credit Union's customers would recommend using the product based on a scale of -100 to 100.
America First Credit Union Overall NPS
| 37% | Promoters |
|---|---|
| 9% | Passives |
| 54% | Detractors |
America First Credit Union NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -11 | Mar 2024 | -11 |
Apr 2024 -15 | Apr 2024 | -15 |
May 2024 -13 | May 2024 | -13 |
Jun 2024 -12 | Jun 2024 | -12 |
Jul 2024 -14 | Jul 2024 | -14 |
Aug 2024 -12 | Aug 2024 | -12 |
Sep 2024 -14 | Sep 2024 | -14 |
Oct 2024 -15 | Oct 2024 | -15 |
Nov 2024 -17 | Nov 2024 | -17 |
Dec 2024 -17 | Dec 2024 | -17 |
Apr 2025 -17 | Apr 2025 | -17 |
Jul 2025 -17 | Jul 2025 | -17 |
How Other Brands Compare
America First Credit Union is ranked third for NPS among its competitors. Wells Fargo and Bank of America come in first and second, with Navy Federal Credit Union coming in at #4.
America First Credit Union |  Wells Fargo |  Bank of America |  Navy Federal Credit Union | |
| Global Ranking | #- | #139 | #152 | #- |
| NPS | -17 | 7 | 2 | -24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $156.41B | $298.80B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
America First Credit Union NPS by Gender
Male customers rated America First Credit Union's NPS 56 points higher than Female customers.
Male
6
America First Credit Union's NPS was rated 6 by Male customers on Comparably.
47%
Promoters
12%
Passives
41%
Detractors
Female
-50
America First Credit Union's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
America First Credit Union NPS by Ethnicity
America First Credit Union's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -41 | Caucasian | -41 |
Other 0 | Other | 0 |
America First Credit Union NPS by Age
America First Credit Union's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
America First Credit Union NPS by Usage
America First Credit Union's NPS was rated the highest by customers who have used America First Credit Union's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -17 | 1 to 2 Years | -17 |
2 to 5 Years -66 | 2 to 5 Years | -66 |
5 to 10 Years 10 | 5 to 10 Years | 10 |
Over 10 Years -34 | Over 10 Years | -34 |
America First Credit Union NPS vs. Competitors
Compared to its competitors, America First Credit Union's NPS is rated right above Navy Federal Credit Union, and is preceded by Bank of America.
| COMPANY | NPS Score | |
|---|---|---|
| Wells Fargo | 7 |
| Bank of America | 2 |
| America First Credit Union | -17 |
| Navy Federal Credit Union | -24 |
 | Mountain America Credit Union | -25 |
America First Credit Union Customer Reviews
Out of the 10 America First Credit Union customer reviews 4 were positive and 6 were constructive. America First Credit Union customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
America First Credit Union Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of America First Credit Union users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
America First Credit Union Customer Loyalty Score by Gender
Male customers rated America First Credit Union's Customer Loyalty score 6% higher than Female customers.
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Male
84%
Yes
Female
78%
Yes
America First Credit Union Customer Loyalty Score by Ethnicity
America First Credit Union's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of America First Credit Union.
80
out of 100
Caucasian
55
out of 100
Other
America First Credit Union Customer Loyalty Score by Age
America First Credit Union's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
36-40 85% | 36-40 | 85% |
41-45 70% | 41-45 | 70% |
46-50 61% | 46-50 | 61% |
51-55 78% | 51-55 | 78% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 100% | 66+ | 100% |
America First Credit Union Customer Loyalty Score by Usage
America First Credit Union's Customer Loyalty score was rated the highest by customers who have used America First Credit Union's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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America First Credit Union Customer Loyalty Score by Industry
America First Credit Union's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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America First Credit Union Customer Loyalty vs. Competitors
Compared to its competitors, America First Credit Union's Customer Loyalty score is rated right above Bank of America, and is preceded by Navy Federal Credit Union.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Navy Federal Credit Union | 85% |
| America First Credit Union | 84% |
| Bank of America | 80% |
| Mountain America Credit Union | 75% |
| Wells Fargo | 71% |
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America First Credit Union Product Quality
3/5
America First Credit Union has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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America First Credit Union Product Information
America First Credit Union’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated America First Credit Union's product the highest. Reviewers from the Insurance industry rated America First Credit Union the lowest at 2.6.
- Website
- http://www.americafirst.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into America First Credit Union Product Quality
America First Credit Union's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 26-30.
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Ranked America First Credit Union Product Quality the Highest
Ranked America First Credit Union Product Quality the Lowest
America First Credit Union Product Quality Score by Gender
Male customers rated America First Credit Union's Product Quality score 0.5 stars higher than Female customers.
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Male
3/5
Female
2.5/5
America First Credit Union Product Quality Score by Ethnicity
America First Credit Union's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 2.1 | Other | 2.1 |
America First Credit Union Product Quality Score by Age
America First Credit Union's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 1.5 | 26-30 | 1.5 |
36-40 2.2 | 36-40 | 2.2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.8 | 56-60 | 3.8 |
61-65 2.3 | 61-65 | 2.3 |
66+ 2 | 66+ | 2 |
America First Credit Union Product Quality Score by Usage
America First Credit Union's Product Quality score was rated the highest by customers who have used America First Credit Union's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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America First Credit Union Product Quality Score by Industry
America First Credit Union's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Insurance industry customers.
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America First Credit Union Product Quality vs. Competitors
Compared to its competitors, America First Credit Union's Product Quality score is rated right above Navy Federal Credit Union, and is preceded by Wells Fargo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bank of America | 3.5/5 |
| Wells Fargo | 3.4/5 |
| America First Credit Union | 3/5 |
| Navy Federal Credit Union | 2.6/5 |
| Mountain America Credit Union | 2.5/5 |
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America First Credit Union Pricing
America First Credit Union ROI & Value For Money
2.8/5
America First Credit Union has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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America First Credit Union Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Government and Public Policy industry think that they had the lowest ROI from America First Credit Union.
Quick Insights into America First Credit Union ROI
America First Credit Union's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Government and Public Policy industry.
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Ranked America First Credit Union ROI the Highest
Ranked America First Credit Union ROI the Lowest
America First Credit Union ROI Score by Gender
Male customers rated America First Credit Union's ROI score 0.6 stars higher than Female customers.
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Male
2.9/5
Female
2.3/5
America First Credit Union ROI Score by Ethnicity
America First Credit Union's ROI score was rated 2.5 stars by both Caucasian and Other customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Other 2.5 | Other | 2.5 |
America First Credit Union ROI Score by Age
America First Credit Union's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 1.5 | 26-30 | 1.5 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.2 | 51-55 | 2.2 |
56-60 4 | 56-60 | 4 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.4 | 66+ | 2.4 |
America First Credit Union ROI Score by Usage
America First Credit Union's ROI score was rated the highest by customers who have used America First Credit Union's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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America First Credit Union ROI Score by Industry
America First Credit Union's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
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America First Credit Union Pricing vs. Competitors
Compared to its competitors, America First Credit Union's ROI score is rated right above Navy Federal Credit Union, and is preceded by Bank of America.
| COMPANY | Pricing Score | |
|---|---|---|
| Wells Fargo | 3.4/5 |
| Bank of America | 3.3/5 |
| America First Credit Union | 2.8/5 |
| Navy Federal Credit Union | 2.6/5 |
| Mountain America Credit Union | 2.6/5 |
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America First Credit Union Customer Satisfaction (CSAT)
America First Credit Union Customer Satisfaction (CSAT) Score
44 / 100
America First Credit Union has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Very Satisfied
25%
Satisfied
19%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
9%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into America First Credit Union Customer Satisfaction
America First Credit Union's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 61-65.
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Ranked America First Credit Union Customer Satisfaction the Highest
Ranked America First Credit Union Customer Satisfaction the Lowest
America First Credit Union Customer Satisfaction Score by Gender
Male customers rated America First Credit Union's Customer Satisfaction score 28 points higher than Female customers.
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54 / 100
MaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 38% |
26 / 100
FemaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 11% | |
Very Dissatisfied | 47% |
America First Credit Union Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
America First Credit Union's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
19%
Satisfied
19%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
46%
CSAT according to Other
America First Credit Union's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
America First Credit Union Customer Satisfaction Score by Age
America First Credit Union's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 20% |
America First Credit Union Customer Satisfaction Score by Usage
America First Credit Union's Customer Satisfaction score was rated the highest by customers who have used America First Credit Union's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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America First Credit Union Customer Satisfaction Score by Industry
America First Credit Union's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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}America First Credit Union Customer Satisfaction vs. Competitors
Compared to its competitors, America First Credit Union's Customer Satisfaction score is rated right above Mountain America Credit Union, and is preceded by Wells Fargo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bank of America | 70% |
| Wells Fargo | 60% |
| America First Credit Union | 45% |
| Mountain America Credit Union | 39% |
| Navy Federal Credit Union | 38% |
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America First Credit Union Customer Service
2.8/5
America First Credit Union has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About America First Credit Union's Customer Service
Address
1344 W. 4675 S., Ogden, UT 84405
Website
http://www.americafirst.com
Phone Number
800-999-3961
Quick Insights into America First Credit Union Customer Service
America First Credit Union's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.
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Ranked America First Credit Union Customer Service the Highest
Ranked America First Credit Union Customer Service the Lowest
America First Credit Union Customer Service Score by Gender
Male customers rated America First Credit Union's Customer Service score 1 stars higher than Female customers.
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Male
3/5
Female
2/5
America First Credit Union Customer Service Score by Ethnicity
America First Credit Union's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 1.5 | Other | 1.5 |
America First Credit Union Customer Service Score by Age
America First Credit Union's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2 | 26-30 | 2 |
36-40 2.4 | 36-40 | 2.4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3 | 46-50 | 3 |
51-55 2.4 | 51-55 | 2.4 |
56-60 3.1 | 56-60 | 3.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
America First Credit Union Customer Service Score by Usage
America First Credit Union's Customer Service score was rated the highest by customers who have used America First Credit Union's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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America First Credit Union Customer Service Score by Industry
America First Credit Union's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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America First Credit Union Customer Service vs. Competitors
Compared to its competitors, America First Credit Union's Customer Service score is rated right above Navy Federal Credit Union, and is preceded by Bank of America.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wells Fargo | 3.5/5 |
| Bank of America | 3.4/5 |
| America First Credit Union | 2.8/5 |
| Navy Federal Credit Union | 2.5/5 |
| Mountain America Credit Union | 2.5/5 |
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America First Credit Union as an Employer
3.8/5
America First Credit Union has a 3.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
America First Credit Union scored a -17 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of America First Credit Union would recommend the brand to a friend. ENPS measures how likely America First Credit Union employees would recommend working at America First Credit Union to a friend.
Net Promoter Score
-17
NPS Score
| 37% | Promoters |
|---|---|
| 9% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 39% | Promoters |
|---|---|
| 9% | Passive |
| 52% | Detractors |
