

Operator of a brewing and beverage company. The Company produces and distributes alcoholic and non-alcoholic beverages which include beer, soft drinks, cider and other products. Among its major competitors, Anheuser-Busch InBev is ranked in 1st place for NPS while Heineken is 2nd, and AB InBev is 3rd.
Anheuser-Busch InBev's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Anheuser-Busch InBev's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 100 | Nov 2024 | 100 |
Anheuser-Busch InBev is ranked first for NPS among its competitors. Heineken and AB InBev come in second and third, with Cervejaria Ambev coming in at #4.
![]() Anheuser-Busch InBev | ![]() AB InBev | ![]() Heineken | ![]() Cervejaria Ambev | |
| Global Ranking | #- | #114 | #833 | #- |
| NPS | 100 | 18 | 41 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $128.81B | - | $45.37B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Anheuser-Busch InBev's NPS is rated right above Heineken.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Anheuser-Busch InBev | 100 |
![]() | Heineken | 41 |
![]() | AB InBev | 18 |
![]() | Cervejaria Ambev | 0 |
Anheuser-Busch InBev has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Anheuser-Busch InBev's Customer Satisfaction score is rated right above Cervejaria Ambev.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Anheuser-Busch InBev | 100% |
![]() | Cervejaria Ambev | 100% |
![]() | Heineken | 87% |
![]() | AB InBev | 70% |
Anheuser-Busch InBev has a 3.7/5 stars for its overall company culture rated by their employees

Anheuser-Busch InBev scored a 100 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Anheuser-Busch InBev would recommend the brand to a friend. ENPS measures how likely Anheuser-Busch InBev employees would recommend working at Anheuser-Busch InBev to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |