

Among its major competitors, Answer Financial is ranked in 2nd place for NPS while Primerica is 1st, and Allstate is 3rd.Their current valuation is $34.80B
Answer Financial's Net Promoter Score (NPS) is a 0 with 33% Promoters, 34% Passives, and 33% Detractors. Net Promoter Score tracks whether Answer Financial's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 34% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2021 100 | Sep 2021 | 100 |
Oct 2021 0 | Oct 2021 | 0 |
Feb 2024 0 | Feb 2024 | 0 |
Answer Financial is ranked second for NPS among its competitors. Primerica and Allstate come in first and third, with GEICO coming in at #4. Among those competitors, it is the second most valued company behind GEICO.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Answer Financial's NPS is rated right above Allstate, and is preceded by Primerica.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Primerica | 35 |
![]() | Answer Financial | 0 |
![]() | Allstate | -31 |
![]() | GEICO | -64 |
![]() | Esurance | -90 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Answer Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Answer Financial's Customer Loyalty score is rated right below GEICO.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Primerica | 89% |
![]() | Allstate | 74% |
![]() | Esurance | 74% |
![]() | GEICO | 71% |
![]() | Answer Financial | 55% |
Answer Financial has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Answer Financial’s product quality score is a 2.2 out of 5 as rated by its users and customers.
Compared to its competitors, Answer Financial's Product Quality score is rated right above GEICO, and is preceded by Allstate.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Primerica | 4.1/5 |
![]() | Allstate | 2.3/5 |
![]() | Answer Financial | 2.2/5 |
![]() | GEICO | 1.8/5 |
![]() | Esurance | 1.5/5 |
Answer Financial has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Compared to its competitors, Answer Financial's ROI score is rated right above Allstate, and is preceded by Primerica.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Primerica | 4/5 |
![]() | Answer Financial | 2.7/5 |
![]() | Allstate | 2.3/5 |
![]() | GEICO | 1.7/5 |
![]() | Esurance | 1.5/5 |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Answer Financial's Customer Satisfaction score is rated right below Esurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Primerica | 76% |
![]() | Allstate | 32% |
![]() | GEICO | 7% |
![]() | Esurance | 6% |
![]() | Answer Financial | 0% |
Answer Financial has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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https://www.answerfinancial.com/
Compared to its competitors, Answer Financial's Customer Service score is rated right above GEICO, and is preceded by Allstate.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Primerica | 4.2/5 |
![]() | Allstate | 2.4/5 |
![]() | Answer Financial | 2.2/5 |
![]() | GEICO | 1.8/5 |
![]() | Esurance | 1.5/5 |
Answer Financial has a 4.1/5 stars for its overall company culture rated by their employees

Answer Financial scored a 0 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Answer Financial would recommend the brand to a friend. ENPS measures how likely Answer Financial employees would recommend working at Answer Financial to a friend.
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |