

Apptentive's solution measures shifts in sentiment from customer experience to win back consumers and activate fans. Using intelligent tools and precise targeting, Apptentive helps enterprise brands capture actionable emotions and feedback from the 90 percent of consumer voices typically missed, and quickly turns that feedback into action. Apptentive gives marketers, product managers, and customer experience leaders the keys to their customers’ hearts through historical insights into brand loyalty and shifting emotions to support customer-centric decisions. The company powers millions of consumer interactions across billions of mobile devices each month, and helps the world’s top brands—including JetBlue, Buffalo Wild Wings, Overstock.com, Viacom, NPR, Capital One, Zillow, and eHarmony—proactively listen to and engage with their consumers to enhance customer love and improve customer experience. Among its major competitors, Apptentive is ranked in 1st place for NPS while Qualtrics is 2nd, and Medallia is 3rd.
Apptentive's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Apptentive's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2021 100 | Jun 2021 | 100 |
Mar 2022 100 | Mar 2022 | 100 |
Apptentive is ranked first for NPS among its competitors. Qualtrics and Medallia come in second and third, with Localytics coming in at #4.
![]() Apptentive | ![]() Qualtrics | ![]() Medallia | ![]() Localytics | |
| Global Ranking | #- | #274 | #- | #- |
| NPS | 100 | 37 | 18 | 13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $3.58B | $6.77B | $200.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Apptentive's NPS is rated right above Qualtrics.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Apptentive | 100 |
![]() | Qualtrics | 37 |
![]() | Medallia | 18 |
![]() | Localytics | 13 |
![]() | usabilla | -55 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Apptentive users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Apptentive's Customer Loyalty score is rated right above Qualtrics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Apptentive | 100% |
![]() | Qualtrics | 83% |
![]() | Medallia | 78% |
![]() | usabilla | 72% |
![]() | Localytics | 55% |
Apptentive has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Apptentive’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Compared to its competitors, Apptentive's Product Quality score is rated right above Qualtrics.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Apptentive | 4.1/5 |
![]() | Qualtrics | 4.1/5 |
![]() | Medallia | 4/5 |
![]() | Localytics | 3.7/5 |
![]() | usabilla | 3.4/5 |
Apptentive has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Compared to its competitors, Apptentive's ROI score is rated right above Medallia, and is preceded by Qualtrics.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Qualtrics | 3.9/5 |
![]() | Apptentive | 3.4/5 |
![]() | Medallia | 3.4/5 |
![]() | Localytics | 3/5 |
![]() | usabilla | 2.9/5 |
Apptentive has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Apptentive's Customer Satisfaction score is rated right above Medallia.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Apptentive | 100% |
![]() | Medallia | 84% |
![]() | Qualtrics | 68% |
![]() | Localytics | 50% |
![]() | usabilla | 28% |
Apptentive has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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1932 1st Ave, Suite 300, Seattle, WA 98101
http://www.apptentive.com
Compared to its competitors, Apptentive's Customer Service score is rated right above Medallia, and is preceded by Qualtrics.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Qualtrics | 4/5 |
![]() | Apptentive | 3.9/5 |
![]() | Medallia | 3.5/5 |
![]() | usabilla | 3.3/5 |
![]() | Localytics | 3.1/5 |
Apptentive has a 4.3/5 stars for its overall company culture rated by their employees

Apptentive scored a 100 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Apptentive would recommend the brand to a friend. ENPS measures how likely Apptentive employees would recommend working at Apptentive to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |