-55
NPS
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usabilla
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About usabilla's Brand
Among its major competitors, usabilla is ranked in 5th place for NPS while Apptentive is 1st, and HotJar is 2nd.
Brand at a Glance
72%
Customer Loyalty
3.4/5
Product Quality
2.9/5
Pricing
3.3/5
Customer Service
usabilla Ranking
- #4 / 4 of its competitors
usabilla NPS
usabilla's Net Promoter Score (NPS) is a -55 with 17% Promoters, 11% Passives, and 72% Detractors. Net Promoter Score tracks whether usabilla's customers would recommend using the product based on a scale of -100 to 100.
usabilla Overall NPS
| 17% | Promoters |
|---|---|
| 11% | Passives |
| 72% | Detractors |
usabilla NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 0 | Aug 2020 | 0 |
Nov 2020 -15 | Nov 2020 | -15 |
Feb 2021 -25 | Feb 2021 | -25 |
Jul 2021 -33 | Jul 2021 | -33 |
Nov 2021 -40 | Nov 2021 | -40 |
Jun 2022 -45 | Jun 2022 | -45 |
Nov 2022 -51 | Nov 2022 | -51 |
Aug 2023 -54 | Aug 2023 | -54 |
Oct 2023 -60 | Oct 2023 | -60 |
Mar 2024 -63 | Mar 2024 | -63 |
Aug 2024 -54 | Aug 2024 | -54 |
Oct 2025 -56 | Oct 2025 | -56 |
How Other Brands Compare
usabilla is ranked #4 for NPS among its competitors. Apptentive and Qualtrics come in first and second, with Medallia coming in at third.
usabilla |  Qualtrics |  Medallia |  Apptentive | |
| Global Ranking | #- | #274 | #- | #- |
| NPS | -55 | 37 | 18 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $3.58B | $6.77B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
usabilla NPS vs. Competitors
Compared to its competitors, usabilla's NPS is rated right below Medallia.
| COMPANY | NPS Score | |
|---|---|---|
| Apptentive | 100 |
 | HotJar | 61 |
| Qualtrics | 37 |
| Medallia | 18 |
| usabilla | -55 |
usabilla Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of usabilla users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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usabilla Customer Loyalty vs. Competitors
Compared to its competitors, usabilla's Customer Loyalty score is rated right above HotJar, and is preceded by Medallia.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Apptentive | 100% |
| Qualtrics | 83% |
| Medallia | 78% |
| usabilla | 72% |
| HotJar | N/A |
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usabilla Product Quality
3.4/5
usabilla has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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usabilla Product Information
usabilla serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. usabilla supports iOS, Web, and Android devices and offers products for medium and large sized businesses.
usabilla’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- https://usabilla.com/
- Company Size
- 51-200 Employees
Industry
Tech
Languages Supported
English
Arabic
Chinese (Traditional)
Dutch
French
German
Portuguese
Spanish
Chinese (Simplified)
Japanese
Italian
Russian
Hebrew
Czech
Swedish
Polish
Danish
Hungarian
Norwegian
Product Type
Customer Experience Software
usabilla Product Quality vs. Competitors
Compared to its competitors, usabilla's Product Quality score is rated right below Medallia.
| COMPANY | Product Quality Score | |
|---|---|---|
| HotJar | 4.5/5 |
| Apptentive | 4.1/5 |
| Qualtrics | 4.1/5 |
| Medallia | 4/5 |
| usabilla | 3.4/5 |
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usabilla Pricing
usabilla ROI & Value For Money
2.9/5
usabilla has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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usabilla Pricing Plans
usabilla has a pricing structure that accommodates medium and large businesses.
Who Uses usabilla?
Medium Businesses
Large Enterprises
usabilla Pricing vs. Competitors
Compared to its competitors, usabilla's ROI score is rated right below Medallia.
| COMPANY | Pricing Score | |
|---|---|---|
| HotJar | 4.3/5 |
| Qualtrics | 3.9/5 |
| Apptentive | 3.4/5 |
| Medallia | 3.4/5 |
| usabilla | 2.9/5 |
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usabilla Customer Satisfaction (CSAT)
usabilla Customer Satisfaction (CSAT) Score
28 / 100
usabilla has an overall Customer Satisfaction score of 28 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
28%
Neither Satisfied nor Dissatisfied
43%
Dissatisfied
29%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
usabilla Customer Satisfaction vs. Competitors
Compared to its competitors, usabilla's Customer Satisfaction score is rated right above HotJar, and is preceded by Qualtrics.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Apptentive | 100% |
| Medallia | 84% |
| Qualtrics | 68% |
| usabilla | 28% |
| HotJar | 0% |
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usabilla Customer Service
3.3/5
usabilla has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About usabilla's Customer Service
Address
Netherlands
Website
https://usabilla.com/
usabilla Customer Service vs. Competitors
Compared to its competitors, usabilla's Customer Service score is rated right below Medallia.
| COMPANY | Customer Service Score | |
|---|---|---|
| HotJar | 5/5 |
| Qualtrics | 4/5 |
| Apptentive | 3.9/5 |
| Medallia | 3.5/5 |
| usabilla | 3.3/5 |
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usabilla as an Employer
4.6/5
usabilla has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
usabilla scored a -55 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of usabilla would recommend the brand to a friend. ENPS measures how likely usabilla employees would recommend working at usabilla to a friend.
Net Promoter Score
-55
NPS Score
| 17% | Promoters |
|---|---|
| 11% | Passive |
| 72% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
