61
NPS
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HotJar
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About HotJar's Brand
HotJar is a privately owned and funded company that develops intuitive and disruptive research and optimization tools for web businesses. Among its major competitors, HotJar is ranked in 3rd place for NPS while Salient CRGT is 1st, and Ameri100 is 2nd.
Brand at a Glance
4.5/5
Product Quality
4.3/5
Pricing
5/5
Customer Service
HotJar Ranking
- #2 / 4 of its competitors
HotJar NPS
HotJar's Net Promoter Score (NPS) is a 61 with 73% Promoters, 15% Passives, and 12% Detractors. Net Promoter Score tracks whether HotJar's customers would recommend using the product based on a scale of -100 to 100.
HotJar Overall NPS
| 73% | Promoters |
|---|---|
| 15% | Passives |
| 12% | Detractors |
HotJar NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 64 | Aug 2020 | 64 |
Oct 2025 62 | Oct 2025 | 62 |
How Other Brands Compare
HotJar is ranked second for NPS among its competitors. Salient CRGT and SurveyMonkey come in first and third, with Survata coming in at #4.
HotJar |  SurveyMonkey |  Survata |  Salient CRGT | |
| Global Ranking | #- | #409 | #- | #- |
| NPS | 61 | 54 | - | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $2.72B | $60.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HotJar NPS by Usage
HotJar's NPS was rated the highest by customers who have used HotJar's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 73 | Less than 1 Year | 73 |
1 to 2 Years 57 | 1 to 2 Years | 57 |
2 to 5 Years 61 | 2 to 5 Years | 61 |
5 to 10 Years 86 | 5 to 10 Years | 86 |
HotJar NPS vs. Competitors
Compared to its competitors, HotJar's NPS is rated right above SurveyMonkey, and is preceded by Ameri100.
| COMPANY | NPS Score | |
|---|---|---|
| Salient CRGT | 100 |
 | Ameri100 | 100 |
| HotJar | 61 |
| SurveyMonkey | 54 |
 | Qualaroo | 49 |
 | Inspectlet | 35 |
 | Indra | 34 |
| Survata | N/A |
 | Crazy Egg | N/A |
 | Pariveda Solutions | -34 |
HotJar Product Quality
4.5/5
HotJar has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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HotJar Product Information
HotJar serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. HotJar supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
HotJar’s product quality score is a 4.5 out of 5 as rated by its users and customers.
- Website
- https://www.hotjar.com/
- Company Size
- 11-50 Employees
Industry
Tech
Analytics
Languages Supported
English
Arabic
Chinese (Traditional)
Dutch
French
German
Portuguese
Spanish
Japanese
Turkish
Italian
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian
Product Type
Customer Experience Software
UX Software
Customer Journey Mapping Tools Software
Website Monitoring Software
Dashboard Software
Analytics Software
Marketing Analytics Software
Online Survey Software
Survey Software
Customer Satisfaction Software
Web Analytics Software
Heatmap Software
Qualitative Data Analysis Software
Feedback and Reviews Management Software
Research and Analyst Software
Market Research Software
Mobile Analytics Software
HotJar Product Quality vs. Competitors
Compared to its competitors, HotJar's Product Quality score is rated right above SurveyMonkey, and is preceded by Survata.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ameri100 | 5/5 |
| Survata | 5/5 |
| HotJar | 4.5/5 |
| SurveyMonkey | 4.2/5 |
| Qualaroo | 4/5 |
| Inspectlet | 3.9/5 |
| Indra | 3.7/5 |
| Pariveda Solutions | 3.3/5 |
| Salient CRGT | 2.5/5 |
| Crazy Egg | N/A |
Unlock HotJar Product Quality vs. Competitors Data
VS
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HotJar Pricing
HotJar ROI & Value For Money
4.3/5
HotJar has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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HotJar Pricing Plans
HotJar has a pricing structure that accommodates small, medium, and large businesses. Starting from $29/month, HotJar uses a subscription model and offers the following: Pro: $29/month. Unlimited insights for less than $1/day. and Business: from $89/month. For organizations with high traffic.. For the users that are not ready to commit yet, HotJar also offers a free trial.
Who Uses HotJar?
Small Businesses
Medium Businesses
Large Enterprises
HotJar Pricing vs. Competitors
Compared to its competitors, HotJar's ROI score is rated right above Qualaroo, and is preceded by SurveyMonkey.
| COMPANY | Pricing Score | |
|---|---|---|
| Salient CRGT | 5/5 |
| Ameri100 | 5/5 |
| SurveyMonkey | 4.3/5 |
| HotJar | 4.3/5 |
| Qualaroo | 4.1/5 |
| Inspectlet | 3.7/5 |
| Indra | 3.5/5 |
| Pariveda Solutions | 3.1/5 |
| Survata | N/A |
| Crazy Egg | N/A |
Unlock HotJar ROI vs. Competitors Data
VS
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HotJar Customer Service
5/5
HotJar has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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About HotJar's Customer Service
Address
St Columbans, NE Malta
Website
https://www.hotjar.com/
HotJar Customer Service vs. Competitors
Compared to its competitors, HotJar's Customer Service score is rated right above Indra, and is preceded by Ameri100.
| COMPANY | Customer Service Score | |
|---|---|---|
| Salient CRGT | 5/5 |
| Ameri100 | 5/5 |
| HotJar | 5/5 |
| Indra | 5/5 |
| SurveyMonkey | 4.2/5 |
| Qualaroo | 3.7/5 |
| Inspectlet | 3.7/5 |
| Pariveda Solutions | 3.4/5 |
| Survata | N/A |
| Crazy Egg | N/A |
Unlock HotJar Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full HotJar Customer Service vs. Competitors data and gain insights into your customers today.
HotJar as an Employer
3.5/5
HotJar has a 3.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
HotJar scored a 61 for Net Promoter Score and a 80 for Employee Net Promoter Score. NPS gauges how likely a customer of HotJar would recommend the brand to a friend. ENPS measures how likely HotJar employees would recommend working at HotJar to a friend.
Net Promoter Score
61
NPS Score
| 73% | Promoters |
|---|---|
| 15% | Passive |
| 12% | Detractors |
Employee Net Promoter Score
80
eNPS Score
| 80% | Promoters |
|---|---|
| 20% | Passive |
| 0% | Detractors |
