47
NPS
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Atlas
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About Atlas' Brand
Atlas can help connect you to hundreds of major businesses. Among its major competitors, Atlas is ranked in 2nd place for NPS while Jawbone is 1st, and Fortescue Metals is 3rd.Their current valuation is $43.17M
Brand at a Glance
90%
Customer Loyalty
3.8/5
Product Quality
4/5
Pricing
3.7/5
Customer Service
Atlas Ranking
- #2 / 4 of its competitors
Atlas NPS
Atlas's Net Promoter Score (NPS) is a 47 with 62% Promoters, 23% Passives, and 15% Detractors. Net Promoter Score tracks whether Atlas's customers would recommend using the product based on a scale of -100 to 100.
Atlas Overall NPS
| 62% | Promoters |
|---|---|
| 23% | Passives |
| 15% | Detractors |
Atlas NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Aug 2021 100 | Aug 2021 | 100 |
Sep 2021 100 | Sep 2021 | 100 |
Mar 2022 50 | Mar 2022 | 50 |
Jul 2022 40 | Jul 2022 | 40 |
Dec 2022 49 | Dec 2022 | 49 |
Mar 2023 50 | Mar 2023 | 50 |
Apr 2023 33 | Apr 2023 | 33 |
May 2023 40 | May 2023 | 40 |
Dec 2023 36 | Dec 2023 | 36 |
Jan 2025 42 | Jan 2025 | 42 |
Feb 2025 46 | Feb 2025 | 46 |
How Other Brands Compare
Atlas is ranked second for NPS among its competitors. Jawbone and Fortescue Metals come in first and third, with Fitbit coming in at #4. Among those competitors, it is the second most valued company behind Fitbit.
Atlas |  Fitbit |  Jawbone |  Fortescue Metals | |
| Global Ranking | #- | #375 | #- | #- |
| NPS | 47 | -35 | 100 | 35 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $43.17M | $1.72B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Atlas NPS vs. Competitors
Compared to its competitors, Atlas's NPS is rated right above Fortescue Metals, and is preceded by Jawbone.
| COMPANY | NPS Score | |
|---|---|---|
| Jawbone | 100 |
| Atlas | 47 |
| Fortescue Metals | 35 |
 | Mio Global | N/A |
| Fitbit | -35 |
Atlas Customer Loyalty
90%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
90% of Atlas users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Atlas Customer Loyalty vs. Competitors
Compared to its competitors, Atlas's Customer Loyalty score is rated right above Fitbit.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Atlas | 90% |
| Fitbit | 74% |
| Fortescue Metals | 72% |
| Jawbone | 53% |
| Mio Global | N/A |
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Atlas Product Quality
3.8/5
Atlas has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Atlas Product Information
Atlas’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Mobile App
SaaS
Atlas Product Quality vs. Competitors
Compared to its competitors, Atlas's Product Quality score is rated right above Fortescue Metals.
| COMPANY | Product Quality Score | |
|---|---|---|
| Atlas | 3.8/5 |
| Fortescue Metals | 3.6/5 |
| Jawbone | 3.2/5 |
| Fitbit | 2.6/5 |
| Mio Global | N/A |
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Atlas Pricing
Atlas ROI & Value For Money
4/5
Atlas has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Atlas Pricing vs. Competitors
Compared to its competitors, Atlas's ROI score is rated right above Jawbone.
| COMPANY | Pricing Score | |
|---|---|---|
| Atlas | 4/5 |
| Jawbone | 3.9/5 |
| Fortescue Metals | 3.7/5 |
| Fitbit | 2.4/5 |
| Mio Global | N/A |
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Atlas Customer Satisfaction (CSAT)
Atlas Customer Satisfaction (CSAT) Score
82 / 100
Atlas has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
55%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Atlas Customer Satisfaction vs. Competitors
Compared to its competitors, Atlas's Customer Satisfaction score is rated right above Fortescue Metals.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Atlas | 82% |
| Fortescue Metals | 77% |
| Jawbone | 34% |
| Fitbit | 32% |
| Mio Global | 0% |
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Atlas Customer Service
3.7/5
Atlas has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Atlas's Customer Service
Address
The Digital Depot Thomas Street, Glendale, CA 8 Ireland
Website
http://www.atlasproducts.com/
Atlas Customer Service vs. Competitors
Compared to its competitors, Atlas's Customer Service score is rated right above Fitbit, and is preceded by Fortescue Metals.
| COMPANY | Customer Service Score | |
|---|---|---|
| Jawbone | 3.9/5 |
| Fortescue Metals | 3.8/5 |
| Atlas | 3.7/5 |
| Fitbit | 2.2/5 |
| Mio Global | N/A |
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Consumer vs. Employees
Atlas scored a 47 for Net Promoter Score and a 30 for Employee Net Promoter Score. NPS gauges how likely a customer of Atlas would recommend the brand to a friend. ENPS measures how likely Atlas employees would recommend working at Atlas to a friend.
Net Promoter Score
47
NPS Score
| 62% | Promoters |
|---|---|
| 23% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
30
eNPS Score
| 55% | Promoters |
|---|---|
| 20% | Passive |
| 25% | Detractors |
