100
NPS
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Jawbone
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About Jawbone's Brand
Jawbone is an audio technology company developing and selling wearable technology and portable audio devices. Among its major competitors, Jawbone is ranked in 1st place for NPS while Nike is 2nd, and Atlas is 3rd.
Brand at a Glance
53%
Customer Loyalty
3.2/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Jawbone Ranking
- #1 / 4 of its competitors
Jawbone NPS
Jawbone's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Jawbone's customers would recommend using the product based on a scale of -100 to 100.
Jawbone Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
Jawbone NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 100 | May 2022 | 100 |
Apr 2023 100 | Apr 2023 | 100 |
Feb 2025 100 | Feb 2025 | 100 |
How Other Brands Compare
Jawbone is ranked first for NPS among its competitors. Nike and Garmin International come in second and third, with Fitbit coming in at #4.
Jawbone |  Nike |  Fitbit |  Garmin International | |
| Global Ranking | #- | #6 | #375 | #563 |
| NPS | 100 | 48 | -35 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $222.95B | $1.72B | $25.26B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Jawbone Customer Loyalty
53%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
53% of Jawbone users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Jawbone Customer Loyalty vs. Competitors
Compared to its competitors, Jawbone's Customer Loyalty score is rated right above Huami, and is preceded by HealthTap.
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Jawbone Product Quality
3.2/5
Jawbone has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Jawbone Product Information
Jawbone’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.jawbone.com/
- Company Size
- 201-500 Employees
Industry
Tech
Analytics
Hardware and Devices
Healthcare
Mobile App
Sports & Entertainment
Jawbone Product Quality vs. Competitors
Compared to its competitors, Jawbone's Product Quality score is rated right above HealthTap, and is preceded by Garmin International.
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Jawbone Pricing
Jawbone ROI & Value For Money
3.9/5
Jawbone has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Jawbone Pricing vs. Competitors
Compared to its competitors, Jawbone's ROI score is rated right above Garmin International, and is preceded by Nike.
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Jawbone Customer Satisfaction (CSAT)
Jawbone Customer Satisfaction (CSAT) Score
33 / 100
Jawbone has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Jawbone Customer Satisfaction vs. Competitors
Compared to its competitors, Jawbone's Customer Satisfaction score is rated right above HealthTap, and is preceded by Garmin International.
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Jawbone Customer Service
3.9/5
Jawbone has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Jawbone's Customer Service
Address
99 Rhode Island Street, 3rd Floor, San Francisco, CA
Website
https://www.jawbone.com/
Phone Number
1(800) 529-2663
Jawbone Customer Service vs. Competitors
Compared to its competitors, Jawbone's Customer Service score is rated right above Atlas, and is preceded by Nike.
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Jawbone as an Employer
2.5/5
Jawbone has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Jawbone scored a 100 for Net Promoter Score and a -67 for Employee Net Promoter Score. NPS gauges how likely a customer of Jawbone would recommend the brand to a friend. ENPS measures how likely Jawbone employees would recommend working at Jawbone to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-67
eNPS Score
| 0% | Promoters |
|---|---|
| 33% | Passive |
| 67% | Detractors |
