-85
NPS
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Bankers Life
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About Bankers Life's Brand
Among its major competitors, Bankers Life is ranked in 4th place for NPS while Primerica is 1st, and Guardian Life is 2nd.Their current valuation is $3.33B
Brand at a Glance
68%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service
Bankers Life Ranking
- #3 / 4 of its competitors
Bankers Life NPS
Bankers Life's Net Promoter Score (NPS) is a -85 with 7% Promoters, 1% Passives, and 92% Detractors. Net Promoter Score tracks whether Bankers Life's customers would recommend using the product based on a scale of -100 to 100.
Bankers Life Overall NPS
| 7% | Promoters |
|---|---|
| 1% | Passives |
| 92% | Detractors |
Bankers Life NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -86 | Nov 2024 | -86 |
Dec 2024 -86 | Dec 2024 | -86 |
Jan 2025 -86 | Jan 2025 | -86 |
Feb 2025 -86 | Feb 2025 | -86 |
Mar 2025 -86 | Mar 2025 | -86 |
Apr 2025 -84 | Apr 2025 | -84 |
May 2025 -84 | May 2025 | -84 |
Jul 2025 -84 | Jul 2025 | -84 |
Sep 2025 -84 | Sep 2025 | -84 |
Oct 2025 -86 | Oct 2025 | -86 |
Dec 2025 -86 | Dec 2025 | -86 |
Jan 2026 -86 | Jan 2026 | -86 |
How Other Brands Compare
Bankers Life is ranked third for NPS among its competitors. Primerica and Guardian Life come in first and second, with Vienna Insurance Group coming in at #4. Among those competitors, it is the third most valued company behind Vienna Insurance Group.
Bankers Life |  Primerica |  Vienna Insurance Group |  Guardian Life | |
| Global Ranking | #- | #893 | #- | #- |
| NPS | -85 | 35 | - | 24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $3.33B | $5.95B | $56.47B | $605.65M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bankers Life NPS by Gender
Female customers rated Bankers Life's NPS 8 points higher than Male customers.
Male
-94
Bankers Life's NPS was rated -94 by Male customers on Comparably.
3%
Promoters
0%
Passives
97%
Detractors
Female
-86
Bankers Life's NPS was rated -86 by Female customers on Comparably.
6%
Promoters
2%
Passives
92%
Detractors
Bankers Life NPS by Ethnicity
Bankers Life's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -92 | Caucasian | -92 |
African American/Black -100 | African American/Black | -100 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other -84 | Other | -84 |
Bankers Life NPS by Age
Bankers Life's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Bankers Life NPS by Usage
Bankers Life's NPS was rated the highest by customers who have used Bankers Life's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -82 | Less than 1 Year | -82 |
2 to 5 Years -46 | 2 to 5 Years | -46 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -98 | Over 10 Years | -98 |
Bankers Life NPS vs. Competitors
Compared to its competitors, Bankers Life's NPS is rated right below Colonial Life.
| COMPANY | NPS Score | |
|---|---|---|
| Primerica | 35 |
| Guardian Life | 24 |
 | Colonial Life | 16 |
| Bankers Life | -85 |
Bankers Life Customer Reviews
Out of the 29 Bankers Life customer reviews 2 were positive and 27 were constructive. Bankers Life customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Bankers Life Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Bankers Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bankers Life Customer Loyalty Score by Gender
Female customers rated Bankers Life's Customer Loyalty score 12% higher than Male customers.
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Male
61%
Yes
Female
73%
Yes
Bankers Life Customer Loyalty Score by Ethnicity
Bankers Life's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bankers Life.
66
out of 100
Caucasian
73
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
85
out of 100
Other
Bankers Life Customer Loyalty Score by Age
Bankers Life's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
51-55 82% | 51-55 | 82% |
56-60 82% | 56-60 | 82% |
61-65 63% | 61-65 | 63% |
66+ 69% | 66+ | 69% |
Bankers Life Customer Loyalty Score by Usage
Bankers Life's Customer Loyalty score was rated the highest by customers who have used Bankers Life's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Bankers Life Customer Loyalty Score by Industry
Bankers Life's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Bankers Life Customer Loyalty vs. Competitors
Compared to its competitors, Bankers Life's Customer Loyalty score is rated right below Primerica.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colonial Life | 95% |
| Guardian Life | 91% |
| Primerica | 89% |
| Bankers Life | 68% |
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Bankers Life Product Quality
1.5/5
Bankers Life has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Bankers Life Product Information
Bankers Life’s product quality score is a 1.5 out of 5 as rated by its users and customers. Reviewers from the Professional Services industry rated Bankers Life's product the highest. Reviewers from the Tech industry rated Bankers Life the lowest at 1.5.
- Website
- http://bankerslife.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Bankers Life Product Quality
Bankers Life's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Bankers Life Product Quality the Highest
Ranked Bankers Life Product Quality the Lowest
Bankers Life Product Quality Score by Gender
Bankers Life's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Bankers Life Product Quality Score by Ethnicity
Bankers Life's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.6 | Other | 1.6 |
Bankers Life Product Quality Score by Age
Bankers Life's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Bankers Life Product Quality Score by Usage
Bankers Life's Product Quality score was rated the highest by customers who have used Bankers Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bankers Life Product Quality Score by Industry
Bankers Life's Product Quality score was rated the highest by Professional Services industry customers, and the lowest by Tech industry customers.
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Bankers Life Product Quality vs. Competitors
Compared to its competitors, Bankers Life's Product Quality score is rated right below Colonial Life.
| COMPANY | Product Quality Score | |
|---|---|---|
| Primerica | 4.1/5 |
| Guardian Life | 4/5 |
| Colonial Life | 3.8/5 |
| Bankers Life | 1.5/5 |
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Bankers Life Pricing
Bankers Life ROI & Value For Money
1.5/5
Bankers Life has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Bankers Life Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Professional Services industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Bankers Life.
Quick Insights into Bankers Life ROI
Bankers Life's ROI score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Tech industry.
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Ranked Bankers Life ROI the Highest
Ranked Bankers Life ROI the Lowest
Bankers Life ROI Score by Gender
Bankers Life's ROI score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Bankers Life ROI Score by Ethnicity
Bankers Life's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.1 | Asian or Pacific Islander | 2.1 |
Other 1.5 | Other | 1.5 |
Bankers Life ROI Score by Age
Bankers Life's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Bankers Life ROI Score by Usage
Bankers Life's ROI score was rated the highest by customers who have used Bankers Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bankers Life ROI Score by Industry
Bankers Life's ROI score was rated the highest by Professional Services industry customers, and the lowest by Tech industry customers.
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Bankers Life Pricing vs. Competitors
Compared to its competitors, Bankers Life's ROI score is rated right below Colonial Life.
| COMPANY | Pricing Score | |
|---|---|---|
| Primerica | 4/5 |
| Guardian Life | 3.7/5 |
| Colonial Life | 3.7/5 |
| Bankers Life | 1.5/5 |
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Bankers Life Customer Satisfaction (CSAT)
Bankers Life Customer Satisfaction (CSAT) Score
7 / 100
Bankers Life has an overall Customer Satisfaction score of 7 rated by its users and customers.
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Very Satisfied
5%
Satisfied
2%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
17%
Very Dissatisfied
71%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bankers Life Customer Satisfaction
Bankers Life's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Retail industry.
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Ranked Bankers Life Customer Satisfaction the Highest
Ranked Bankers Life Customer Satisfaction the Lowest
Bankers Life Customer Satisfaction Score by Gender
Female customers rated Bankers Life's Customer Satisfaction score 0 points higher than Male customers.
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0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 12% | |
Very Dissatisfied | 85% |
8 / 100
FemaleVery Satisfied | 6% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 12% | |
Very Dissatisfied | 74% |
Bankers Life Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bankers Life's Customer Satisfaction (CSAT) score was rated 3% according to Caucasian users and customers.
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3 / 100
Very Satisfied
3%
Satisfied
0%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
9%
Very Dissatisfied
84%
CSAT according to African American/Black
Bankers Life's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
89%
CSAT according to Asian or Pacific Islander
Bankers Life's Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Bankers Life's Customer Satisfaction (CSAT) score was rated 8% according to Other users and customers.
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8 / 100
Very Satisfied
8%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
59%
Bankers Life Customer Satisfaction Score by Age
Bankers Life's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 25% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 4% |
Bankers Life Customer Satisfaction Score by Usage
Bankers Life's Customer Satisfaction score was rated the highest by customers who have used Bankers Life's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bankers Life Customer Satisfaction Score by Industry
Bankers Life's Customer Satisfaction score was rated the highest by Professional Services industry customers, and the lowest by Retail industry customers.
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"title": "Bankers Life Customer Satisfaction Score by Industry",
"text": "Bankers Life's Customer Satisfaction score was rated the highest by Professional Services industry customers, and the lowest by Retail industry customers.",
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}Bankers Life Customer Satisfaction vs. Competitors
Compared to its competitors, Bankers Life's Customer Satisfaction score is rated right below Guardian Life.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Primerica | 76% |
| Colonial Life | 76% |
| Guardian Life | 73% |
| Bankers Life | 7% |
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Bankers Life Customer Service
1.5/5
Bankers Life has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Bankers Life's Customer Service
Address
111 E Wacker Dr, Ste 2100,
Website
http://bankerslife.com
Phone Number
(800) 231-9150
Quick Insights into Bankers Life Customer Service
Bankers Life's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Bankers Life Customer Service the Highest
Ranked Bankers Life Customer Service the Lowest
Bankers Life Customer Service Score by Gender
Bankers Life's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Bankers Life Customer Service Score by Ethnicity
Bankers Life's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Other 1.5 | Other | 1.5 |
Bankers Life Customer Service Score by Age
Bankers Life's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Bankers Life Customer Service Score by Usage
Bankers Life's Customer Service score was rated the highest by customers who have used Bankers Life's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Bankers Life Customer Service Score by Industry
Bankers Life's Customer Service score was rated the highest by Professional Services industry customers, and the lowest by Tech industry customers.
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Bankers Life Customer Service vs. Competitors
Compared to its competitors, Bankers Life's Customer Service score is rated right below Colonial Life.
| COMPANY | Customer Service Score | |
|---|---|---|
| Primerica | 4.2/5 |
| Guardian Life | 4/5 |
| Colonial Life | 3.8/5 |
| Bankers Life | 1.5/5 |
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Bankers Life as an Employer
2.9/5
Bankers Life has a 2.9/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
Bankers Life scored a -85 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Bankers Life would recommend the brand to a friend. ENPS measures how likely Bankers Life employees would recommend working at Bankers Life to a friend.
Net Promoter Score
-85
NPS Score
| 7% | Promoters |
|---|---|
| 1% | Passive |
| 92% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 38% | Promoters |
|---|---|
| 14% | Passive |
| 48% | Detractors |
