24
NPS
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Guardian Life
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About Guardian Life's Brand
The Guardian Life Insurance Company of America (Guardian), a Fortune 300 company, is one of the country’s leading mutual insurers. Among its major competitors, Guardian Life is ranked in 3rd place for NPS while MassMutual Financial Group is 1st, and New York Life Insurance Company is 2nd.Their current valuation is $605.65M
Brand at a Glance
91%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
Guardian Life CMO
Guardian Life Ranking
- #2 / 4 of its competitors
Guardian Life NPS
Guardian Life's Net Promoter Score (NPS) is a 24 with 56% Promoters, 12% Passives, and 32% Detractors. Net Promoter Score tracks whether Guardian Life's customers would recommend using the product based on a scale of -100 to 100.
Guardian Life Overall NPS
| 56% | Promoters |
|---|---|
| 12% | Passives |
| 32% | Detractors |
Guardian Life NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 26 | Feb 2023 | 26 |
May 2023 32 | May 2023 | 32 |
Jul 2023 28 | Jul 2023 | 28 |
Aug 2023 25 | Aug 2023 | 25 |
Nov 2023 28 | Nov 2023 | 28 |
Dec 2023 24 | Dec 2023 | 24 |
Jan 2024 30 | Jan 2024 | 30 |
Jun 2024 26 | Jun 2024 | 26 |
Jul 2024 28 | Jul 2024 | 28 |
Sep 2024 25 | Sep 2024 | 25 |
Nov 2024 23 | Nov 2024 | 23 |
May 2025 25 | May 2025 | 25 |
How Other Brands Compare
Guardian Life is ranked second for NPS among its competitors. New York Life Insurance Company and MetLife come in first and third, with Lincoln Financial Group coming in at #4. Among those competitors, it is the lowest valued company behind New York Life Insurance Company.
Guardian Life |  New York Life Insurance Company |  MetLife |  Lincoln Financial Group | |
| Global Ranking | #- | #515 | #- | #- |
| NPS | 24 | 24 | -19 | -22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $605.65M | $54.48B | $54.48B | $5.94B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Guardian Life NPS by Gender
Female customers rated Guardian Life's NPS 50 points higher than Male customers.
Male
0
Guardian Life's NPS was rated by Male customers on Comparably.
40%
Promoters
20%
Passives
40%
Detractors
Female
50
Guardian Life's NPS was rated 50 by Female customers on Comparably.
70%
Promoters
10%
Passives
20%
Detractors
Guardian Life NPS by Ethnicity
Guardian Life's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -67 | Caucasian | -67 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 100 | Other | 100 |
Guardian Life NPS by Age
Guardian Life's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Guardian Life NPS by Usage
Guardian Life's NPS was rated the highest by customers who have used Guardian Life's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
Over 10 Years 67 | Over 10 Years | 67 |
Guardian Life NPS vs. Competitors
Compared to its competitors, Guardian Life's NPS is rated right above Colonial Life, and is preceded by New York Life Insurance Company.
| COMPANY | NPS Score | |
|---|---|---|
 | MassMutual Financial Group | 25 |
| New York Life Insurance Company | 24 |
| Guardian Life | 24 |
 | Colonial Life | 16 |
 | AETEA | N/A |
| MetLife | -19 |
| Lincoln Financial Group | -22 |
Guardian Life Customer Reviews
Out of the 4 Guardian Life customer reviews 3 were positive and 1 was constructive. Guardian Life customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Guardian Life Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Guardian Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Guardian Life Customer Loyalty Score by Gender
Female customers rated Guardian Life's Customer Loyalty score 9% higher than Male customers.
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Male
82%
Yes
Female
91%
Yes
Guardian Life Customer Loyalty Score by Ethnicity
Guardian Life's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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100
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
100
out of 100
Other
Guardian Life Customer Loyalty Score by Age
Guardian Life's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 78% | 31-35 | 78% |
56-60 100% | 56-60 | 100% |
Guardian Life Customer Loyalty Score by Usage
Guardian Life's Customer Loyalty score was rated the highest by customers who have used Guardian Life's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Guardian Life Customer Loyalty Score by Industry
Guardian Life's Customer Loyalty score was rated 78% by Tech industry customers.
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Guardian Life Customer Loyalty vs. Competitors
Compared to its competitors, Guardian Life's Customer Loyalty score is rated right above MassMutual Financial Group, and is preceded by Colonial Life.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colonial Life | 95% |
| Guardian Life | 91% |
| MassMutual Financial Group | 80% |
| MetLife | 80% |
| New York Life Insurance Company | 78% |
| Lincoln Financial Group | 73% |
| AETEA | N/A |
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Guardian Life Product Quality
4/5
Guardian Life has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Guardian Life Product Information
Guardian Life’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Guardian Life's product the highest.
- Website
- http://www.guardianlife.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
FinTech
Quick Insights into Guardian Life Product Quality
Guardian Life's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked Guardian Life Product Quality the Highest
Ranked Guardian Life Product Quality the Lowest
Guardian Life Product Quality Score by Gender
Female customers rated Guardian Life's Product Quality score 0.2 stars higher than Male customers.
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Male
3.9/5
Female
4.1/5
Guardian Life Product Quality Score by Ethnicity
Guardian Life's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.6 | Other | 4.6 |
Guardian Life Product Quality Score by Age
Guardian Life's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
31-35 4.7 | 31-35 | 4.7 |
56-60 2.8 | 56-60 | 2.8 |
Guardian Life Product Quality Score by Usage
Guardian Life's Product Quality score was rated the highest by customers who have used Guardian Life's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Guardian Life Product Quality Score by Industry
Guardian Life's Product Quality score was rated 3.4 stars by Tech industry customers.
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Guardian Life Product Quality vs. Competitors
Compared to its competitors, Guardian Life's Product Quality score is rated right above Colonial Life.
| COMPANY | Product Quality Score | |
|---|---|---|
| Guardian Life | 4/5 |
| Colonial Life | 3.8/5 |
| MassMutual Financial Group | 3.6/5 |
| New York Life Insurance Company | 3.4/5 |
| MetLife | 2.9/5 |
| Lincoln Financial Group | 2.5/5 |
| AETEA | N/A |
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Guardian Life Pricing
Guardian Life ROI & Value For Money
3.7/5
Guardian Life has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Guardian Life Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Guardian Life ROI
Guardian Life's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked Guardian Life ROI the Highest
Ranked Guardian Life ROI the Lowest
Guardian Life ROI Score by Gender
Female customers rated Guardian Life's ROI score 0.1 stars higher than Male customers.
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Male
3.7/5
Female
3.8/5
Guardian Life ROI Score by Ethnicity
Guardian Life's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.1 | Other | 4.1 |
Guardian Life ROI Score by Age
Guardian Life's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
31-35 4.2 | 31-35 | 4.2 |
56-60 3 | 56-60 | 3 |
Guardian Life ROI Score by Usage
Guardian Life's ROI score was rated the highest by customers who have used Guardian Life's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Guardian Life ROI Score by Industry
Guardian Life's ROI score was rated 3 stars by Tech industry customers.
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Guardian Life Pricing vs. Competitors
Compared to its competitors, Guardian Life's ROI score is rated right above Colonial Life.
| COMPANY | Pricing Score | |
|---|---|---|
| Guardian Life | 3.7/5 |
| Colonial Life | 3.7/5 |
| MassMutual Financial Group | 3.6/5 |
| New York Life Insurance Company | 3.3/5 |
| MetLife | 2.8/5 |
| Lincoln Financial Group | 2.8/5 |
| AETEA | N/A |
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Guardian Life Customer Satisfaction (CSAT)
Guardian Life Customer Satisfaction (CSAT) Score
73 / 100
Guardian Life has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
37%
Satisfied
36%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Guardian Life Customer Satisfaction
Guardian Life's Customer Satisfaction score was rated highest by customers who have used Guardian Life's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked Guardian Life Customer Satisfaction the Highest
Ranked Guardian Life Customer Satisfaction the Lowest
Guardian Life Customer Satisfaction Score by Gender
Female customers rated Guardian Life's Customer Satisfaction score 9 points higher than Male customers.
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80 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
89 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Guardian Life Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Guardian Life's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Asian or Pacific Islander
Guardian Life's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Guardian Life's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Guardian Life Customer Satisfaction Score by Age
Guardian Life's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 56-60 | 67% |
Guardian Life Customer Satisfaction Score by Usage
Guardian Life's Customer Satisfaction score was rated the highest by customers who have used Guardian Life's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Guardian Life Customer Satisfaction Score by Industry
Guardian Life's Customer Satisfaction score was rated 75 points by Tech industry customers.
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"label": "Tech",
"groupId": 104,
"score": 75,
"stars": 0,
"csatScore": 75,
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}Guardian Life Customer Satisfaction vs. Competitors
Compared to its competitors, Guardian Life's Customer Satisfaction score is rated right above MassMutual Financial Group, and is preceded by Colonial Life.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Colonial Life | 76% |
| Guardian Life | 73% |
| MassMutual Financial Group | 57% |
| New York Life Insurance Company | 55% |
| MetLife | 52% |
| Lincoln Financial Group | 46% |
| AETEA | 0% |
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Guardian Life Customer Service
4/5
Guardian Life has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Guardian Life's Customer Service
Address
7 Hanover Square, New York City, NY 10004
Website
http://www.guardianlife.com/
Phone Number
1(800)441-6455
Guardian Life's Social Links
Quick Insights into Guardian Life Customer Service
Guardian Life's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Caucasian customers.
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Ranked Guardian Life Customer Service the Highest
Ranked Guardian Life Customer Service the Lowest
Guardian Life Customer Service Score by Gender
Guardian Life's Customer Service score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
Guardian Life Customer Service Score by Ethnicity
Guardian Life's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 3.6 | Other | 3.6 |
Guardian Life Customer Service Score by Age
Guardian Life's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
31-35 4.9 | 31-35 | 4.9 |
56-60 3.1 | 56-60 | 3.1 |
Guardian Life Customer Service Score by Usage
Guardian Life's Customer Service score was rated the highest by customers who have used Guardian Life's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Guardian Life Customer Service Score by Industry
Guardian Life's Customer Service score was rated 3.6 stars by Tech industry customers.
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Guardian Life Customer Service vs. Competitors
Compared to its competitors, Guardian Life's Customer Service score is rated right above Colonial Life.
| COMPANY | Customer Service Score | |
|---|---|---|
| Guardian Life | 4/5 |
| Colonial Life | 3.8/5 |
| MassMutual Financial Group | 3.5/5 |
| New York Life Insurance Company | 3.3/5 |
| Lincoln Financial Group | 2.8/5 |
| MetLife | 2.7/5 |
| AETEA | N/A |
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Guardian Life as an Employer
4.5/5
Guardian Life has a 4.5/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Guardian Life scored a 24 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Guardian Life would recommend the brand to a friend. ENPS measures how likely Guardian Life employees would recommend working at Guardian Life to a friend.
Net Promoter Score
24
NPS Score
| 56% | Promoters |
|---|---|
| 12% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 47% | Promoters |
|---|---|
| 25% | Passive |
| 28% | Detractors |
