

The nation's first, largest and fastest growing battery and light bulb franchise Among its major competitors, Batteries Plus is ranked in 4th place for NPS while Interstate Batteries is 1st, and O'Reilly Auto Parts is 2nd.
Batteries Plus's Net Promoter Score (NPS) is a -43 with 26% Promoters, 5% Passives, and 69% Detractors. Net Promoter Score tracks whether Batteries Plus's customers would recommend using the product based on a scale of -100 to 100.
| 26% | Promoters |
|---|---|
| 5% | Passives |
| 69% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 -45 | Sep 2024 | -45 |
Oct 2024 -45 | Oct 2024 | -45 |
Nov 2024 -45 | Nov 2024 | -45 |
Dec 2024 -44 | Dec 2024 | -44 |
Jan 2025 -46 | Jan 2025 | -46 |
Feb 2025 -43 | Feb 2025 | -43 |
Mar 2025 -45 | Mar 2025 | -45 |
Apr 2025 -42 | Apr 2025 | -42 |
Aug 2025 -42 | Aug 2025 | -42 |
Sep 2025 -44 | Sep 2025 | -44 |
Nov 2025 -42 | Nov 2025 | -42 |
Dec 2025 -42 | Dec 2025 | -42 |
Batteries Plus is ranked #4 for NPS among its competitors. Interstate Batteries and O'Reilly Auto Parts come in first and second, with AutoZone coming in at third.
![]() Batteries Plus | ![]() AutoZone | ![]() O'Reilly Auto Parts | ![]() Interstate Batteries | |
| Global Ranking | #- | #408 | #- | #- |
| NPS | -43 | -6 | 7 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $43.48B | $35.50B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Batteries Plus's NPS 37 points higher than Male customers.
Batteries Plus's NPS was rated -75 by Male customers on Comparably.
Batteries Plus's NPS was rated -38 by Female customers on Comparably.
Batteries Plus's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -59 | Caucasian | -59 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black -76 | African American/Black | -76 |
Other -100 | Other | -100 |
Batteries Plus's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Batteries Plus's NPS was rated the highest by customers who have used Batteries Plus's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -89 | Less than 1 Year | -89 |
1 to 2 Years -42 | 1 to 2 Years | -42 |
2 to 5 Years -63 | 2 to 5 Years | -63 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Over 10 Years -50 | Over 10 Years | -50 |
Compared to its competitors, Batteries Plus's NPS is rated right below AutoZone.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Interstate Batteries | 31 |
![]() | O'Reilly Auto Parts | 7 |
![]() | AutoZone | -6 |
![]() | Batteries Plus | -43 |
Out of the 16 Batteries Plus customer reviews 6 were positive and 10 were constructive. Batteries Plus customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Batteries Plus users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Batteries Plus's Customer Loyalty score 17% higher than Male customers.
Batteries Plus's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Batteries Plus's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
41-45 78% | 41-45 | 78% |
46-50 10% | 46-50 | 10% |
51-55 64% | 51-55 | 64% |
56-60 64% | 56-60 | 64% |
61-65 61% | 61-65 | 61% |
66+ 59% | 66+ | 59% |
Batteries Plus's Customer Loyalty score was rated the highest by customers who have used Batteries Plus's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Batteries Plus's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Batteries Plus's Customer Loyalty score is rated right below AutoZone.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Interstate Batteries | 87% |
![]() | O'Reilly Auto Parts | 80% |
![]() | AutoZone | 77% |
![]() | Batteries Plus | 65% |
Batteries Plus has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.
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Batteries Plus’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Batteries Plus's product the highest. Reviewers from the Tech industry rated Batteries Plus the lowest at 1.5.
Batteries Plus's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
Female customers rated Batteries Plus's Product Quality score 0.7 stars higher than Male customers.
Batteries Plus's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Batteries Plus's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.4 | 51-55 | 3.4 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Batteries Plus's Product Quality score was rated the highest by customers who have used Batteries Plus's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Batteries Plus's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Batteries Plus's Product Quality score is rated right below AutoZone.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Interstate Batteries | 4/5 |
![]() | O'Reilly Auto Parts | 3.4/5 |
![]() | AutoZone | 3/5 |
![]() | Batteries Plus | 2.2/5 |
Batteries Plus has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Real Estate industry think that they had the lowest ROI from Batteries Plus.
Batteries Plus's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
Female customers rated Batteries Plus's ROI score 0.8 stars higher than Male customers.
Batteries Plus's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Batteries Plus's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
41-45 1.6 | 41-45 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.4 | 66+ | 2.4 |
Batteries Plus's ROI score was rated the highest by customers who have used Batteries Plus's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Batteries Plus's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Batteries Plus's ROI score is rated right below AutoZone.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Interstate Batteries | 3.9/5 |
![]() | O'Reilly Auto Parts | 3.2/5 |
![]() | AutoZone | 3/5 |
![]() | Batteries Plus | 2.3/5 |
Batteries Plus has an overall Customer Satisfaction score of 34 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Batteries Plus's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
Female customers rated Batteries Plus's Customer Satisfaction score 14 points higher than Male customers.
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 13% | |
Very Dissatisfied | 61% |
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 50% |
Batteries Plus' Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.
Batteries Plus' Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Batteries Plus' Customer Satisfaction (CSAT) score was rated 13% according to African American/Black users and customers.
Batteries Plus' Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Batteries Plus's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 50% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 27% |
Batteries Plus's Customer Satisfaction score was rated the highest by customers who have used Batteries Plus's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Batteries Plus's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Batteries Plus's Customer Satisfaction score is rated right below AutoZone.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Interstate Batteries | 75% |
![]() | O'Reilly Auto Parts | 63% |
![]() | AutoZone | 51% |
![]() | Batteries Plus | 34% |
Batteries Plus has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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http://www.batteriesplus.com/
262-912-3000
Batteries Plus's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers from the Tech industry.
Female customers rated Batteries Plus's Customer Service score 0.8 stars higher than Male customers.
Batteries Plus's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 1.7 | African American/Black | 1.7 |
Other 1.5 | Other | 1.5 |
Batteries Plus's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.6 | 41-45 | 1.6 |
46-50 1.9 | 46-50 | 1.9 |
51-55 3 | 51-55 | 3 |
56-60 2.8 | 56-60 | 2.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Batteries Plus's Customer Service score was rated the highest by customers who have used Batteries Plus's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Batteries Plus's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Batteries Plus's Customer Service score is rated right below AutoZone.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Interstate Batteries | 4.1/5 |
![]() | O'Reilly Auto Parts | 3.2/5 |
![]() | AutoZone | 2.9/5 |
![]() | Batteries Plus | 2.1/5 |
Batteries Plus has a 2.5/5 stars for its overall company culture rated by their employees

Batteries Plus scored a -43 for Net Promoter Score and a -55 for Employee Net Promoter Score. NPS gauges how likely a customer of Batteries Plus would recommend the brand to a friend. ENPS measures how likely Batteries Plus employees would recommend working at Batteries Plus to a friend.
| 26% | Promoters |
|---|---|
| 5% | Passive |
| 69% | Detractors |
| 18% | Promoters |
|---|---|
| 9% | Passive |
| 73% | Detractors |