BCBG NPS & Customer Reviews | Comparably
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About BCBG's Brand

Among its major competitors, BCBG is ranked in 3rd place for NPS while Valentino is 1st, and LVMH is 2nd.

Brand at a Glance

100%
Customer Loyalty
1.5/5
Product Quality
1.5/5
Pricing
1.5/5
Customer Service

BCBG Ranking

BCBG NPS

BCBG's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether BCBG's customers would recommend using the product based on a scale of -100 to 100.

BCBG Overall NPS

34
NPS
67%Promoters
0%Passives
33%Detractors
BCBG Overall NPS

BCBG NPS Trend

-100
-50
0
50
100
Nov 2021
100
Nov 2021100
Jun 2022
0
Jun 20220
Jan 2023
33
Jan 202333

How Other Brands Compare

BCBG is ranked second for NPS among its competitors. LVMH and Macy's come in first and third, with Bloomingdale's coming in at #4.

BCBG's Logo
BCBG
LVMH's Logo
LVMH
Macy's' Logo
Macy's
Bloomingdale's' Logo
Bloomingdale's
Global Ranking#-#76#254#-
NPS3439-11-27
Social Sentiment Calculated by analyzing social media and other online mentions--Neutral-
Valuation Updated every 24 hours for public companies-$341.97B$4.88B$4.65B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BCBG NPS vs. Competitors

Compared to its competitors, BCBG's NPS is rated right above Macy's, and is preceded by LVMH.

COMPANYNPS Score
Valentino
56
LVMH
39
BCBG
34
Macy's
-11
Bloomingdale's
-27

BCBG Customer Reviews

What can this brand most improve?
Use quality material, employ people who know how to sew and provide a return policy for defective merchandise. Too many loopholes to refuse to honor what is right and fair. No wonder they went bankrupt!

BCBG Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of BCBG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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100
100%
0
0%
BCBG Customer Loyalty

BCBG Customer Loyalty vs. Competitors

Compared to its competitors, BCBG's Customer Loyalty score is rated right above Valentino.

COMPANYCustomer Loyalty Score
BCBG100%
Valentino78%
Macy's77%
Bloomingdale's76%
LVMH75%

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BCBG Product Quality

1.5/5

BCBG has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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BCBG Product Information

BCBG’s product quality score is a 1.5 out of 5 as rated by its users and customers.

Website
https://www.bcbg.com/
Company Size
5,001-10,000 Employees

BCBG Product Quality vs. Competitors

Compared to its competitors, BCBG's Product Quality score is rated right below Bloomingdale's.

COMPANYProduct Quality Score
Valentino4.4/5
LVMH4.3/5
Macy's3.1/5
Bloomingdale's2.5/5
BCBG1.5/5

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BCBG Pricing

BCBG ROI & Value For Money

1.5/5

BCBG has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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BCBG Pricing vs. Competitors

Compared to its competitors, BCBG's ROI score is rated right below Bloomingdale's.

COMPANYPricing Score
Valentino4.1/5
LVMH3.9/5
Macy's3.1/5
Bloomingdale's2.5/5
BCBG1.5/5

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BCBG Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied100%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

BCBG Customer Satisfaction vs. Competitors

Compared to its competitors, BCBG's Customer Satisfaction score is rated right below Bloomingdale's.

COMPANYCustomer Satisfaction (CSAT) Score
Valentino93%
LVMH84%
Macy's52%
Bloomingdale's33%
BCBG0%

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BCBG Customer Service

1.5/5

BCBG has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.

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About BCBG's Customer Service

Website

https://www.bcbg.com/

BCBG Customer Service vs. Competitors

Compared to its competitors, BCBG's Customer Service score is rated right below Bloomingdale's.

COMPANYCustomer Service Score
Valentino4.4/5
LVMH4.1/5
Macy's2.9/5
Bloomingdale's2.3/5
BCBG1.5/5

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BCBG as an Employer

3.0/5

BCBG has a 3.0/5 stars for its overall company culture rated by their employees

  BCBG CEO
top
10%
CEO of BCBG

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BCBG scored a 34 for Net Promoter Score and a -33 for Employee Net Promoter Score. NPS gauges how likely a customer of BCBG would recommend the brand to a friend. ENPS measures how likely BCBG employees would recommend working at BCBG to a friend.

Net Promoter Score

34
NPS Score
67%Promoters
0%Passive
33%Detractors

Employee Net Promoter Score

-33
eNPS Score
17%Promoters
33%Passive
50%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail