73
NPS
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BiggerPockets
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About BiggerPockets' Brand
We offer content, tools, and a community of over 2,000,000 members to help people avoid mistakes; learn valuable tips; find partners, deals, and financing and make the best investing decisions possible. BiggerPockets works hard to bring together real estate experts, newbies and everyone in between to gain the knowledge needed to reach their full potential. Among its major competitors, BiggerPockets is ranked in 1st place for NPS while Zillow is 2nd, and Redfin is 3rd.
Brand at a Glance
83%
Customer Loyalty
4.1/5
Product Quality
4.3/5
Pricing
4.2/5
Customer Service
BiggerPockets Ranking
- #1 / 4 of its competitors
BiggerPockets NPS
BiggerPockets's Net Promoter Score (NPS) is a 73 with 80% Promoters, 13% Passives, and 7% Detractors. Net Promoter Score tracks whether BiggerPockets's customers would recommend using the product based on a scale of -100 to 100.
BiggerPockets Overall NPS
| 80% | Promoters |
|---|---|
| 13% | Passives |
| 7% | Detractors |
BiggerPockets NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 0 | Mar 2021 | 0 |
Sep 2021 33 | Sep 2021 | 33 |
Dec 2021 50 | Dec 2021 | 50 |
Jan 2022 49 | Jan 2022 | 49 |
Feb 2022 57 | Feb 2022 | 57 |
Apr 2022 66 | Apr 2022 | 66 |
Oct 2022 70 | Oct 2022 | 70 |
Dec 2022 72 | Dec 2022 | 72 |
Mar 2023 75 | Mar 2023 | 75 |
Mar 2024 68 | Mar 2024 | 68 |
Jul 2024 71 | Jul 2024 | 71 |
Jan 2025 74 | Jan 2025 | 74 |
How Other Brands Compare
BiggerPockets is ranked first for NPS among its competitors. Zillow and Redfin come in second and third, with Trulia coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BiggerPockets NPS vs. Competitors
Compared to its competitors, BiggerPockets's NPS is rated right above Zillow.
| COMPANY | NPS Score | |
|---|---|---|
| BiggerPockets | 73 |
 | Zillow | 17 |
 | Redfin | 6 |
 | Trulia | -37 |
 | ActiveRain | -100 |
BiggerPockets Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of BiggerPockets users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BiggerPockets Customer Loyalty vs. Competitors
Compared to its competitors, BiggerPockets's Customer Loyalty score is rated right above Redfin, and is preceded by ActiveRain.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ActiveRain | 100% |
| BiggerPockets | 83% |
| Redfin | 75% |
| Zillow | 73% |
| Trulia | 67% |
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BiggerPockets Product Quality
4.1/5
BiggerPockets has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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BiggerPockets Product Information
BiggerPockets’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- http://www.biggerpockets.com
- Company Size
- 51-200 Employees
Industry
Tech
Content
Real Estate
BiggerPockets Product Quality vs. Competitors
Compared to its competitors, BiggerPockets's Product Quality score is rated right above Zillow.
| COMPANY | Product Quality Score | |
|---|---|---|
| BiggerPockets | 4.1/5 |
| Zillow | 3.6/5 |
| Redfin | 3.6/5 |
| Trulia | 2.6/5 |
| ActiveRain | 1.5/5 |
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BiggerPockets Pricing
BiggerPockets ROI & Value For Money
4.3/5
BiggerPockets has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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BiggerPockets Pricing vs. Competitors
Compared to its competitors, BiggerPockets's ROI score is rated right above Zillow.
| COMPANY | Pricing Score | |
|---|---|---|
| BiggerPockets | 4.3/5 |
| Zillow | 3.5/5 |
| Redfin | 3.5/5 |
| Trulia | 2.3/5 |
| ActiveRain | 1.5/5 |
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BiggerPockets Customer Satisfaction (CSAT)
BiggerPockets Customer Satisfaction (CSAT) Score
100 / 100
BiggerPockets has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BiggerPockets Customer Satisfaction vs. Competitors
Compared to its competitors, BiggerPockets's Customer Satisfaction score is rated right above Redfin.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BiggerPockets | 100% |
| Redfin | 62% |
| Zillow | 58% |
| Trulia | 54% |
| ActiveRain | 0% |
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BiggerPockets Customer Service
4.2/5
BiggerPockets has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About BiggerPockets's Customer Service
Address
3344 Walnut St, Denver, CO 80205
Website
http://www.biggerpockets.com
BiggerPockets's Social Links
BiggerPockets Customer Service vs. Competitors
Compared to its competitors, BiggerPockets's Customer Service score is rated right above Redfin.
| COMPANY | Customer Service Score | |
|---|---|---|
| BiggerPockets | 4.2/5 |
| Redfin | 3.6/5 |
| Zillow | 3.5/5 |
| Trulia | 2.4/5 |
| ActiveRain | 1.5/5 |
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BiggerPockets as an Employer
4.5/5
BiggerPockets has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
BiggerPockets scored a 73 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of BiggerPockets would recommend the brand to a friend. ENPS measures how likely BiggerPockets employees would recommend working at BiggerPockets to a friend.
Net Promoter Score
73
NPS Score
| 80% | Promoters |
|---|---|
| 13% | Passive |
| 7% | Detractors |
Employee Net Promoter Score
67
eNPS Score
| 78% | Promoters |
|---|---|
| 11% | Passive |
| 11% | Detractors |
