17
NPS
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BioNTech
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About BioNTech's Brand
Developer of diagnostic and therapeutic immune-based technologies for cancer treatmnet. The company develops immunological medicinal products and test procedures like individualized mRNA based medicines through innovative chimeric antigen receptors and T-cell receptor-based products for the diagnosis and prevention of cancer. Among its major competitors, BioNTech is ranked in 4th place for NPS while Novo Nordisk is 1st, and Atara Biotherapeutics is 2nd.
Brand at a Glance
60%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
BioNTech Ranking
- #3 / 4 of its competitors
BioNTech NPS
BioNTech's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether BioNTech's customers would recommend using the product based on a scale of -100 to 100.
BioNTech Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
BioNTech NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 100 | Nov 2021 | 100 |
May 2024 100 | May 2024 | 100 |
Jun 2024 66 | Jun 2024 | 66 |
Jul 2024 25 | Jul 2024 | 25 |
Oct 2024 0 | Oct 2024 | 0 |
Aug 2026 17 | Aug 2026 | 17 |
How Other Brands Compare
BioNTech is ranked third for NPS among its competitors. Novo Nordisk and AbbVie come in first and second, with India Globalization Capital coming in at #4.
BioNTech |  AbbVie |  Novo Nordisk |  India Globalization Capital | |
| Global Ranking | #- | #321 | #909 | #- |
| NPS | 17 | 22 | 39 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $190.99B | $122.20B | $15.98M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BioNTech NPS vs. Competitors
Compared to its competitors, BioNTech's NPS is rated right above Rubius Therapeutics, and is preceded by AbbVie.
| COMPANY | NPS Score | |
|---|---|---|
| Novo Nordisk | 39 |
 | Atara Biotherapeutics | 34 |
| AbbVie | 22 |
| BioNTech | 17 |
 | Rubius Therapeutics | N/A |
 | Adverum Biotechnologies | N/A |
BioNTech Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of BioNTech users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BioNTech Customer Loyalty vs. Competitors
Compared to its competitors, BioNTech's Customer Loyalty score is rated right above Rubius Therapeutics, and is preceded by AbbVie.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Atara Biotherapeutics | 100% |
| Novo Nordisk | 84% |
| AbbVie | 73% |
| BioNTech | 60% |
| Rubius Therapeutics | N/A |
| Adverum Biotechnologies | N/A |
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BioNTech Product Quality
3.9/5
BioNTech has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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BioNTech Product Information
BioNTech’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- www.biontech.de
- Company Size
- 201-500 Employees
BioNTech Product Quality vs. Competitors
Compared to its competitors, BioNTech's Product Quality score is rated right above AbbVie, and is preceded by Atara Biotherapeutics.
| COMPANY | Product Quality Score | |
|---|---|---|
| Novo Nordisk | 4/5 |
| Atara Biotherapeutics | 4/5 |
| BioNTech | 3.9/5 |
| AbbVie | 3.7/5 |
| Rubius Therapeutics | N/A |
| Adverum Biotechnologies | N/A |
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BioNTech Pricing
BioNTech ROI & Value For Money
3.7/5
BioNTech has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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BioNTech Pricing vs. Competitors
Compared to its competitors, BioNTech's ROI score is rated right above Atara Biotherapeutics, and is preceded by AbbVie.
| COMPANY | Pricing Score | |
|---|---|---|
| Novo Nordisk | 3.9/5 |
| AbbVie | 3.8/5 |
| BioNTech | 3.7/5 |
| Atara Biotherapeutics | 2.2/5 |
| Rubius Therapeutics | N/A |
| Adverum Biotechnologies | N/A |
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BioNTech Customer Satisfaction (CSAT)
BioNTech Customer Satisfaction (CSAT) Score
60 / 100
BioNTech has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BioNTech Customer Satisfaction vs. Competitors
Compared to its competitors, BioNTech's Customer Satisfaction score is rated right above Atara Biotherapeutics, and is preceded by AbbVie.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Novo Nordisk | 77% |
| AbbVie | 64% |
| BioNTech | 60% |
| Atara Biotherapeutics | 0% |
| Rubius Therapeutics | 0% |
| Adverum Biotechnologies | 0% |
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BioNTech Customer Service
3.7/5
BioNTech has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About BioNTech's Customer Service
Address
An der Goldgrube 12, Mainz, 55131 Germany
Website
www.biontech.de
BioNTech Customer Service vs. Competitors
Compared to its competitors, BioNTech's Customer Service score is rated right above Atara Biotherapeutics, and is preceded by AbbVie.
| COMPANY | Customer Service Score | |
|---|---|---|
| Novo Nordisk | 3.9/5 |
| AbbVie | 3.8/5 |
| BioNTech | 3.7/5 |
| Atara Biotherapeutics | 2.2/5 |
| Rubius Therapeutics | N/A |
| Adverum Biotechnologies | N/A |
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BioNTech as an Employer
Consumer vs. Employees
BioNTech scored a 17 for Net Promoter Score and a -76 for Employee Net Promoter Score. NPS gauges how likely a customer of BioNTech would recommend the brand to a friend. ENPS measures how likely BioNTech employees would recommend working at BioNTech to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-76
eNPS Score
| 12% | Promoters |
|---|---|
| 0% | Passive |
| 88% | Detractors |
