-46
NPS
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Black Hills Corporation
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About Black Hills Corporation's Brand
Black Hills Energy, a wholy owned subsidiary of Black Hills Corporation, has 2900+ employees and support customers across eight states (South Dakota, Wyoming, Colorado, Iowa, Kansas, Nebraska, Arkansas, and Montana). Our history starts in the Black Hills over 135 years ago, supplying electricity to Deadwood when it was a rough-and-tumble gold mining town, back in the days of Calamity Jane and Wild Bill Hickok. Among its major competitors, Black Hills Corporation is ranked in 5th place for NPS while Enel Green Power is 1st, and DTE Energy is 2nd.Their current market cap is $4.17B
Brand at a Glance
84%
Customer Loyalty
2.5/5
Product Quality
2.2/5
Pricing
2.3/5
Customer Service
Black Hills Corporation Ranking
- #3 / 4 of its competitors
Black Hills Corporation NPS
Black Hills Corporation's Net Promoter Score (NPS) is a -46 with 23% Promoters, 8% Passives, and 69% Detractors. Net Promoter Score tracks whether Black Hills Corporation's customers would recommend using the product based on a scale of -100 to 100.
Black Hills Corporation Overall NPS
| 23% | Promoters |
|---|---|
| 8% | Passives |
| 69% | Detractors |
Black Hills Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 100 | Feb 2022 | 100 |
Mar 2022 0 | Mar 2022 | 0 |
Dec 2022 -33 | Dec 2022 | -33 |
Mar 2023 -50 | Mar 2023 | -50 |
Sep 2023 -40 | Sep 2023 | -40 |
Jan 2024 -51 | Jan 2024 | -51 |
Feb 2024 -57 | Feb 2024 | -57 |
Aug 2024 -44 | Aug 2024 | -44 |
Dec 2024 -30 | Dec 2024 | -30 |
Jul 2025 -41 | Jul 2025 | -41 |
Jan 2026 -46 | Jan 2026 | -46 |
How Other Brands Compare
Black Hills Corporation is ranked third for NPS among its competitors. DTE Energy and Xcel Energy come in first and second, with IDACORP coming in at #4. Among those competitors, it is the lowest valued company behind Xcel Energy.
Black Hills Corporation |  DTE Energy |  Xcel Energy |  IDACORP | |
| Global Ranking | #- | #698 | #702 | #- |
| NPS | -46 | -30 | -42 | - |
| Valuation Updated every 24 hours for public companies | $4.17B | $4.99B | $35.91B | $5.34B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Black Hills Corporation NPS by Gender
Black Hills Corporation's NPS was rated -100 by Male customers on Comparably.
Male
-100
Black Hills Corporation's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
Black Hills Corporation's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Black Hills Corporation NPS by Ethnicity
Black Hills Corporation's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Black Hills Corporation NPS by Age
Black Hills Corporation's NPS was rated -100 points by customers ages 66+ on Comparably.
Black Hills Corporation NPS vs. Competitors
Compared to its competitors, Black Hills Corporation's NPS is rated right below Xcel Energy.
| COMPANY | NPS Score | |
|---|---|---|
 | Enel Green Power | 17 |
| DTE Energy | -30 |
 | Portland General Electric Company | -37 |
| Xcel Energy | -42 |
| Black Hills Corporation | -46 |
Black Hills Corporation Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Black Hills Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Black Hills Corporation Customer Loyalty Score by Gender
Black Hills Corporation's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Black Hills Corporation Customer Loyalty Score by Ethnicity
Black Hills Corporation's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Black Hills Corporation.
70
out of 100
Caucasian
Black Hills Corporation Customer Loyalty Score by Age
Black Hills Corporation's Customer Loyalty score was rated 70% by customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 70% | 66+ | 70% |
Black Hills Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Black Hills Corporation's Customer Loyalty score is rated right above Enel Green Power.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Black Hills Corporation | 84% |
| Enel Green Power | 80% |
| Xcel Energy | 74% |
| DTE Energy | 70% |
| Portland General Electric Company | 66% |
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Black Hills Corporation Product Quality
2.5/5
Black Hills Corporation has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Black Hills Corporation Product Information
Black Hills Corporation’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Utilities
Quick Insights into Black Hills Corporation Product Quality
Black Hills Corporation's Product Quality score was rated highest by customers ages 66+.
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Ranked Black Hills Corporation Product Quality the Highest
Black Hills Corporation Product Quality Score by Gender
Black Hills Corporation's Product Quality score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Black Hills Corporation Product Quality Score by Ethnicity
Black Hills Corporation's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Black Hills Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Black Hills Corporation Product Quality Score by Age
Black Hills Corporation's Product Quality score was rated 1.6 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.6 | 66+ | 1.6 |
Black Hills Corporation Product Quality vs. Competitors
Compared to its competitors, Black Hills Corporation's Product Quality score is rated right above DTE Energy, and is preceded by Xcel Energy.
| COMPANY | Product Quality Score | |
|---|---|---|
| Enel Green Power | 4/5 |
| Portland General Electric Company | 2.7/5 |
| Xcel Energy | 2.6/5 |
| Black Hills Corporation | 2.5/5 |
| DTE Energy | 2.4/5 |
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Black Hills Corporation Pricing
Black Hills Corporation ROI & Value For Money
2.2/5
Black Hills Corporation has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Quick Insights into Black Hills Corporation ROI
Black Hills Corporation's ROI score was rated highest by customers ages 66+.
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Ranked Black Hills Corporation ROI the Highest
Black Hills Corporation ROI Score by Gender
Black Hills Corporation's ROI score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Black Hills Corporation ROI Score by Ethnicity
Black Hills Corporation's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Black Hills Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Black Hills Corporation ROI Score by Age
Black Hills Corporation's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Black Hills Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Black Hills Corporation Pricing vs. Competitors
Compared to its competitors, Black Hills Corporation's ROI score is rated right above Xcel Energy, and is preceded by DTE Energy.
| COMPANY | Pricing Score | |
|---|---|---|
| Enel Green Power | 3.9/5 |
| Portland General Electric Company | 2.5/5 |
| DTE Energy | 2.2/5 |
| Black Hills Corporation | 2.2/5 |
| Xcel Energy | 2.2/5 |
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Black Hills Corporation Customer Satisfaction (CSAT)
Black Hills Corporation Customer Satisfaction (CSAT) Score
17 / 100
Black Hills Corporation has an overall Customer Satisfaction score of 17 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
8%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Black Hills Corporation Customer Satisfaction
Black Hills Corporation's Customer Satisfaction score was rated highest by customers ages 66+.
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Ranked Black Hills Corporation Customer Satisfaction the Highest
Black Hills Corporation Customer Satisfaction Score by Gender
Black Hills Corporation's Customer Satisfaction score was rated 0 by Male customers on Comparably.
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0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Black Hills Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Black Hills Corporation's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Black Hills Corporation.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Black Hills Corporation Customer Satisfaction Score by Age
Black Hills Corporation's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Black Hills Corporation.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Black Hills Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Black Hills Corporation's Customer Satisfaction score is rated right below DTE Energy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Enel Green Power | 76% |
| Portland General Electric Company | 34% |
| Xcel Energy | 32% |
| DTE Energy | 30% |
| Black Hills Corporation | 17% |
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Black Hills Corporation Customer Service
2.3/5
Black Hills Corporation has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Black Hills Corporation's Customer Service
Address
7001 Mount Rushmore Rd., Rapid City, SD 57702
Website
http://www.blackhillsenergy.com
Phone Number
888-890-5554
Black Hills Corporation's Social Links
Quick Insights into Black Hills Corporation Customer Service
Black Hills Corporation's Customer Service score was rated highest by customers ages 66+.
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Ranked Black Hills Corporation Customer Service the Highest
Black Hills Corporation Customer Service Score by Gender
Black Hills Corporation's Customer Service score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Black Hills Corporation Customer Service Score by Ethnicity
Black Hills Corporation's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Black Hills Corporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Black Hills Corporation Customer Service Score by Age
Black Hills Corporation's Customer Service score was rated 2 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2 | 66+ | 2 |
Black Hills Corporation Customer Service vs. Competitors
Compared to its competitors, Black Hills Corporation's Customer Service score is rated right below DTE Energy.
| COMPANY | Customer Service Score | |
|---|---|---|
| Enel Green Power | 3.8/5 |
| Portland General Electric Company | 2.7/5 |
| Xcel Energy | 2.4/5 |
| DTE Energy | 2.3/5 |
| Black Hills Corporation | 2.3/5 |
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Black Hills Corporation as an Employer
2.8/5
Black Hills Corporation has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Black Hills Corporation scored a -46 for Net Promoter Score and a -76 for Employee Net Promoter Score. NPS gauges how likely a customer of Black Hills Corporation would recommend the brand to a friend. ENPS measures how likely Black Hills Corporation employees would recommend working at Black Hills Corporation to a friend.
Net Promoter Score
-46
NPS Score
| 23% | Promoters |
|---|---|
| 8% | Passive |
| 69% | Detractors |
Employee Net Promoter Score
-76
eNPS Score
| 12% | Promoters |
|---|---|
| 0% | Passive |
| 88% | Detractors |
