

BCBSNC is a fully taxed, not-for-profit North Carolina company. Among its major competitors, Blue Cross and Blue Shield of North Carolina is ranked in 2nd place for NPS while Bcbs is 1st, and Elevance Health is 3rd.
Blue Cross and Blue Shield of North Carolina's Net Promoter Score (NPS) is a 14 with 57% Promoters, 0% Passives, and 43% Detractors. Net Promoter Score tracks whether Blue Cross and Blue Shield of North Carolina's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 0% | Passives |
| 43% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2021 -100 | Oct 2021 | -100 |
Mar 2022 0 | Mar 2022 | 0 |
May 2024 33 | May 2024 | 33 |
Jul 2024 50 | Jul 2024 | 50 |
Nov 2025 0 | Nov 2025 | 0 |
Feb 2026 15 | Feb 2026 | 15 |
Blue Cross and Blue Shield of North Carolina is ranked second for NPS among its competitors. Bcbs and Elevance Health come in first and third, with BlueCross BlueShield of South Carolina coming in at #4.
![]() Blue Cross and Blue Shield of North Carolina | ![]() Elevance Health | ![]() BlueCross BlueShield of South Carolina | ![]() Bcbs | |
| Global Ranking | #- | #521 | #- | #- |
| NPS | 14 | -38 | -46 | 50 |
| Valuation Updated every 24 hours for public companies | - | $86.64B | $121.04M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blue Cross and Blue Shield of North Carolina's NPS was rated 50 by Female customers on Comparably.
Blue Cross and Blue Shield of North Carolina's NPS was rated 50 by Female customers on Comparably.
Blue Cross and Blue Shield of North Carolina's NPS is not yet rated by Male customers.
Compared to its competitors, Blue Cross and Blue Shield of North Carolina's NPS is rated right above AETEA, and is preceded by Bcbs.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Bcbs | 50 |
![]() | Blue Cross and Blue Shield of North Carolina | 14 |
![]() | AETEA | N/A |
![]() | Elevance Health | -38 |
![]() | BlueCross BlueShield of South Carolina | -46 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Blue Cross and Blue Shield of North Carolina users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blue Cross and Blue Shield of North Carolina's Customer Loyalty score was rated 78 by Female customers on Comparably.
Compared to its competitors, Blue Cross and Blue Shield of North Carolina's Customer Loyalty score is rated right above Elevance Health, and is preceded by Bcbs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bcbs | 69% |
![]() | Blue Cross and Blue Shield of North Carolina | 69% |
![]() | Elevance Health | 66% |
![]() | BlueCross BlueShield of South Carolina | 62% |
![]() | AETEA | N/A |
Blue Cross and Blue Shield of North Carolina has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Blue Cross and Blue Shield of North Carolina’s product quality score is a 3.6 out of 5 as rated by its users and customers.
Blue Cross and Blue Shield of North Carolina's Product Quality score was rated highest by Female customers.
Blue Cross and Blue Shield of North Carolina's Product Quality score was rated 3.9 by Female customers on Comparably.
Compared to its competitors, Blue Cross and Blue Shield of North Carolina's Product Quality score is rated right above Elevance Health, and is preceded by Bcbs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Bcbs | 4/5 |
![]() | Blue Cross and Blue Shield of North Carolina | 3.6/5 |
![]() | Elevance Health | 2.2/5 |
![]() | BlueCross BlueShield of South Carolina | 2.2/5 |
![]() | AETEA | N/A |
Blue Cross and Blue Shield of North Carolina has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Blue Cross and Blue Shield of North Carolina's ROI score was rated highest by Female customers.
Blue Cross and Blue Shield of North Carolina's ROI score was rated 2.6 by Female customers on Comparably.
Compared to its competitors, Blue Cross and Blue Shield of North Carolina's ROI score is rated right above BlueCross BlueShield of South Carolina, and is preceded by Bcbs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Bcbs | 3.6/5 |
![]() | Blue Cross and Blue Shield of North Carolina | 3.1/5 |
![]() | BlueCross BlueShield of South Carolina | 2.2/5 |
![]() | Elevance Health | 2.2/5 |
![]() | AETEA | N/A |
Blue Cross and Blue Shield of North Carolina has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Blue Cross and Blue Shield of North Carolina's Customer Satisfaction score was rated highest by Female customers.
Blue Cross and Blue Shield of North Carolina's Customer Satisfaction score was rated 75 by Female customers on Comparably.
Very Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Compared to its competitors, Blue Cross and Blue Shield of North Carolina's Customer Satisfaction score is rated right above Elevance Health, and is preceded by Bcbs.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bcbs | 92% |
![]() | Blue Cross and Blue Shield of North Carolina | 86% |
![]() | Elevance Health | 30% |
![]() | BlueCross BlueShield of South Carolina | 21% |
![]() | AETEA | 0% |
Blue Cross and Blue Shield of North Carolina has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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5901 Chapel Hill Road, Durham, NC 27707
https://www.bcbsnc.com/
(704) 561-2700
Blue Cross and Blue Shield of North Carolina's Customer Service score was rated highest by Female customers.
Blue Cross and Blue Shield of North Carolina's Customer Service score was rated 3.2 by Female customers on Comparably.
Compared to its competitors, Blue Cross and Blue Shield of North Carolina's Customer Service score is rated right above Elevance Health, and is preceded by Bcbs.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Bcbs | 3.8/5 |
![]() | Blue Cross and Blue Shield of North Carolina | 3.4/5 |
![]() | Elevance Health | 2.1/5 |
![]() | BlueCross BlueShield of South Carolina | 1.9/5 |
![]() | AETEA | N/A |
Blue Cross and Blue Shield of North Carolina has a 3.2/5 stars for its overall company culture rated by their employees

In the Bottom 30% of Similar Sized Companies on Comparably.
Blue Cross and Blue Shield of North Carolina scored a 14 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Cross and Blue Shield of North Carolina would recommend the brand to a friend. ENPS measures how likely Blue Cross and Blue Shield of North Carolina employees would recommend working at Blue Cross and Blue Shield of North Carolina to a friend.
| 57% | Promoters |
|---|---|
| 0% | Passive |
| 43% | Detractors |
| 18% | Promoters |
|---|---|
| 27% | Passive |
| 55% | Detractors |