32
NPS
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Border States
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About Border States' Brand
Border States to serve the electric utility industry, we’ve grown into a product and supply chain powerhouse. Among its major competitors, Border States is ranked in 1st place for NPS while Anixter is 2nd, and W.W. Grainger is 3rd.Their current valuation is $1.28B
Brand at a Glance
89%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Border States Ranking
- #1 / 4 of its competitors
Border States NPS
Border States's Net Promoter Score (NPS) is a 32 with 58% Promoters, 16% Passives, and 26% Detractors. Net Promoter Score tracks whether Border States's customers would recommend using the product based on a scale of -100 to 100.
Border States Overall NPS
| 58% | Promoters |
|---|---|
| 16% | Passives |
| 26% | Detractors |
Border States NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 87 | Jan 2023 | 87 |
Mar 2023 88 | Mar 2023 | 88 |
Apr 2023 80 | Apr 2023 | 80 |
Jun 2023 63 | Jun 2023 | 63 |
Jul 2023 49 | Jul 2023 | 49 |
Nov 2023 54 | Nov 2023 | 54 |
Jan 2024 57 | Jan 2024 | 57 |
Apr 2024 53 | Apr 2024 | 53 |
Jan 2025 55 | Jan 2025 | 55 |
Feb 2025 46 | Feb 2025 | 46 |
Apr 2025 39 | Apr 2025 | 39 |
Oct 2025 30 | Oct 2025 | 30 |
How Other Brands Compare
Border States is ranked first for NPS among its competitors. Anixter and W.W. Grainger come in second and third, with Graybar Electric coming in at #4. Among those competitors, it is the third most valued company behind W.W. Grainger.
Border States |  W.W. Grainger |  Anixter |  Graybar Electric | |
| Global Ranking | #- | #512 | #- | #- |
| NPS | 32 | 25 | 31 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.28B | $21.27B | $3.36B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Border States NPS by Gender
Border States's NPS was rated 75 by Male customers on Comparably.
Male
75
Border States's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
N/A
Border States's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Border States NPS by Ethnicity
Border States's NPS was rated 75 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 75 | Caucasian | 75 |
Border States NPS vs. Competitors
Compared to its competitors, Border States's NPS is rated right above Anixter.
| COMPANY | NPS Score | |
|---|---|---|
| Border States | 32 |
| Anixter | 31 |
| W.W. Grainger | 25 |
| Graybar Electric | 17 |
 | Crescent Electric Supply Co | N/A |
Border States Customer Reviews
Out of the 2 Border States customer reviews 2 were positive and 0 were constructive. Border States customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Border States Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Border States users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Border States Customer Loyalty Score by Gender
Border States's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Border States Customer Loyalty Score by Ethnicity
Border States's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Border States.
100
out of 100
Caucasian
Border States Customer Loyalty vs. Competitors
Compared to its competitors, Border States's Customer Loyalty score is rated right above W.W. Grainger.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Border States | 89% |
| W.W. Grainger | 78% |
| Graybar Electric | 78% |
| Anixter | 71% |
| Crescent Electric Supply Co | N/A |
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Border States Product Quality
4.2/5
Border States has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Border States Product Information
Border States’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- https://www.borderstates.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Energy
Quick Insights into Border States Product Quality
Border States's Product Quality score was rated highest by Caucasian customers.
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Ranked Border States Product Quality the Highest
Border States Product Quality Score by Gender
Border States's Product Quality score was rated 5 by Male customers on Comparably.
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Male
5/5
Female
N/A
Border States Product Quality Score by Ethnicity
Border States's Product Quality score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Border States.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Border States Product Quality vs. Competitors
Compared to its competitors, Border States's Product Quality score is rated right above W.W. Grainger.
| COMPANY | Product Quality Score | |
|---|---|---|
| Border States | 4.2/5 |
| W.W. Grainger | 3.9/5 |
| Graybar Electric | 3.6/5 |
| Anixter | 3/5 |
| Crescent Electric Supply Co | N/A |
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Border States Pricing
Border States ROI & Value For Money
4/5
Border States has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Border States ROI
Border States's ROI score was rated highest by Caucasian customers.
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Ranked Border States ROI the Highest
Border States ROI Score by Gender
Border States's ROI score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Border States ROI Score by Ethnicity
Border States's ROI score was rated 4.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Border States.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Border States Pricing vs. Competitors
Compared to its competitors, Border States's ROI score is rated right above W.W. Grainger.
| COMPANY | Pricing Score | |
|---|---|---|
| Border States | 4/5 |
| W.W. Grainger | 3.7/5 |
| Graybar Electric | 3.5/5 |
| Anixter | 3.3/5 |
| Crescent Electric Supply Co | N/A |
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Border States Customer Satisfaction (CSAT)
Border States Customer Satisfaction (CSAT) Score
85 / 100
Border States has an overall Customer Satisfaction score of 85 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
62%
Satisfied
23%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Border States Customer Satisfaction
Border States's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Border States Customer Satisfaction the Highest
Border States Customer Satisfaction Score by Gender
Border States's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Border States Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Border States' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Border States.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Border States Customer Satisfaction vs. Competitors
Compared to its competitors, Border States's Customer Satisfaction score is rated right above W.W. Grainger.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Border States | 85% |
| W.W. Grainger | 74% |
| Graybar Electric | 62% |
| Anixter | 53% |
| Crescent Electric Supply Co | 0% |
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Border States Customer Service
4.1/5
Border States has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Border States's Customer Service
Address
Fargo, ND
Website
https://www.borderstates.com
Phone Number
(701) 232-7673
Quick Insights into Border States Customer Service
Border States's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked Border States' Customer Service score.
Ranked Border States Customer Service the Highest
Border States Customer Service Score by Gender
Border States's Customer Service score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Border States Customer Service Score by Ethnicity
Border States's Customer Service score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Border States.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Border States Customer Service vs. Competitors
Compared to its competitors, Border States's Customer Service score is rated right above W.W. Grainger.
| COMPANY | Customer Service Score | |
|---|---|---|
| Border States | 4.1/5 |
| W.W. Grainger | 3.9/5 |
| Graybar Electric | 3.5/5 |
| Anixter | 3.3/5 |
| Crescent Electric Supply Co | N/A |
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Border States as an Employer
3.8/5
Border States has a 3.8/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Border States scored a 32 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Border States would recommend the brand to a friend. ENPS measures how likely Border States employees would recommend working at Border States to a friend.
Net Promoter Score
32
NPS Score
| 58% | Promoters |
|---|---|
| 16% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 40% | Promoters |
|---|---|
| 18% | Passive |
| 42% | Detractors |
