-87
NPS
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Boston Market
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About Boston Market's Brand
Boston Market is a chain of fast food restaurants focusing on home style food such as rotisserie chicken. Among its major competitors, Boston Market is ranked in 5th place for NPS while Chick-fil-A is 1st, and KFC is 2nd. Overall, Boston Market has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $54.80B
Brand at a Glance
85%
Customer Loyalty
2/5
Product Quality
2.1/5
Pricing
1.7/5
Customer Service
Boston Market CMO
Boston Market Ranking
- #4 / 4 of its competitors
Boston Market NPS
Boston Market's Net Promoter Score (NPS) is a -87 with 4% Promoters, 5% Passives, and 91% Detractors. Net Promoter Score tracks whether Boston Market's customers would recommend using the product based on a scale of -100 to 100.
Boston Market Overall NPS
| 4% | Promoters |
|---|---|
| 5% | Passives |
| 91% | Detractors |
Boston Market NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 -100 | Nov 2021 | -100 |
Mar 2022 -100 | Mar 2022 | -100 |
Jun 2022 -100 | Jun 2022 | -100 |
Jul 2022 -100 | Jul 2022 | -100 |
Aug 2022 -100 | Aug 2022 | -100 |
Oct 2022 -100 | Oct 2022 | -100 |
Jul 2023 -93 | Jul 2023 | -93 |
Oct 2023 -94 | Oct 2023 | -94 |
Feb 2024 -94 | Feb 2024 | -94 |
Mar 2024 -95 | Mar 2024 | -95 |
Apr 2024 -87 | Apr 2024 | -87 |
Jul 2024 -87 | Jul 2024 | -87 |
How Other Brands Compare
Boston Market is ranked #4 for NPS among its competitors. Chick-fil-A and KFC come in first and second, with Arby's Restaurant coming in at third. Among those competitors, it is the second most valued company.
Boston Market |  Chick-fil-A |  KFC |  Arby's Restaurant | |
| Global Ranking | #- | #3 | #130 | #- |
| NPS | -87 | 55 | 7 | -28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $54.80B | - | $32.95B | $4.54B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Boston Market NPS by Gender
Female customers rated Boston Market's NPS 33 points higher than Male customers.
Male
-100
Boston Market's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
-67
Boston Market's NPS was rated -67 by Female customers on Comparably.
11%
Promoters
11%
Passives
78%
Detractors
Boston Market NPS by Ethnicity
Boston Market's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -86 | Caucasian | -86 |
African American/Black -34 | African American/Black | -34 |
Boston Market NPS by Age
Boston Market's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
Boston Market NPS by Usage
Boston Market's NPS was rated -76 points by customers who have used Boston Market's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -76 | Over 10 Years | -76 |
Boston Market NPS vs. Competitors
Compared to its competitors, Boston Market's NPS is rated right below Arby's Restaurant.
| COMPANY | NPS Score | |
|---|---|---|
| Chick-fil-A | 55 |
| KFC | 7 |
 | Panera Bread | -12 |
| Arby's Restaurant | -28 |
| Boston Market | -87 |
Boston Market Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Boston Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Boston Market Customer Loyalty Score by Gender
Male customers rated Boston Market's Customer Loyalty score 2% higher than Female customers.
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Male
82%
Yes
Female
80%
Yes
Boston Market Customer Loyalty Score by Ethnicity
Boston Market's Customer Loyalty score was rated 100% by both African American/Black and Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
African American/Black
Boston Market Customer Loyalty Score by Age
Boston Market's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 40% | 41-45 | 40% |
61-65 100% | 61-65 | 100% |
Boston Market Customer Loyalty Score by Usage
Boston Market's Customer Loyalty score was rated 100% by customers who have used Boston Market's products/services for Over 10 Years.
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Boston Market Customer Loyalty Score by Industry
Boston Market's Customer Loyalty score was rated 100% by both Accounting and Business and Consumer Services industry customers.
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Boston Market Customer Loyalty vs. Competitors
Compared to its competitors, Boston Market's Customer Loyalty score is rated right above KFC, and is preceded by Chick-fil-A.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| Boston Market | 85% |
| KFC | 80% |
| Panera Bread | 72% |
| Arby's Restaurant | 70% |
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Boston Market Product Quality
2/5
Boston Market has an overall Product Quality score of 2 out of 5 stars rated by its users and customers.
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Boston Market Product Information
Boston Market’s product quality score is a 2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Boston Market's product the highest. Reviewers from the Accounting industry rated Boston Market the lowest at 1.5.
- Website
- http://www.bostonmarket.com
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Food and Beverages
Quick Insights into Boston Market Product Quality
Boston Market's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Male customers.
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Ranked Boston Market Product Quality the Highest
Ranked Boston Market Product Quality the Lowest
Boston Market Product Quality Score by Gender
Female customers rated Boston Market's Product Quality score 0.7 stars higher than Male customers.
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Male
1.5/5
Female
2.2/5
Boston Market Product Quality Score by Ethnicity
Boston Market's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 2.3 | African American/Black | 2.3 |
Boston Market Product Quality Score by Age
Boston Market's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
61-65 2.6 | 61-65 | 2.6 |
Boston Market Product Quality Score by Usage
Boston Market's Product Quality score was rated 2.2 stars by customers who have used Boston Market's products/services for Over 10 Years.
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Boston Market Product Quality Score by Industry
Boston Market's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Boston Market Product Quality vs. Competitors
Compared to its competitors, Boston Market's Product Quality score is rated right below Arby's Restaurant.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| KFC | 3.5/5 |
| Panera Bread | 3/5 |
| Arby's Restaurant | 2.7/5 |
| Boston Market | 2/5 |
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Boston Market Pricing
Boston Market ROI & Value For Money
2.1/5
Boston Market has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Boston Market Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Accounting industry think that they had the lowest ROI from Boston Market.
Quick Insights into Boston Market ROI
Boston Market's ROI score was rated highest by African American/Black customers, and rated lowest by Male customers.
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Ranked Boston Market ROI the Highest
Ranked Boston Market ROI the Lowest
Boston Market ROI Score by Gender
Female customers rated Boston Market's ROI score 0.4 stars higher than Male customers.
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Male
1.5/5
Female
1.9/5
Boston Market ROI Score by Ethnicity
Boston Market's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Boston Market ROI Score by Age
Boston Market's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
61-65 2.1 | 61-65 | 2.1 |
Boston Market ROI Score by Usage
Boston Market's ROI score was rated 2.1 stars by customers who have used Boston Market's products/services for Over 10 Years.
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Boston Market ROI Score by Industry
Boston Market's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Boston Market Pricing vs. Competitors
Compared to its competitors, Boston Market's ROI score is rated right below Arby's Restaurant.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| KFC | 3.3/5 |
| Panera Bread | 2.8/5 |
| Arby's Restaurant | 2.7/5 |
| Boston Market | 2.1/5 |
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Boston Market Customer Satisfaction (CSAT)
Boston Market Customer Satisfaction (CSAT) Score
21 / 100
Boston Market has an overall Customer Satisfaction score of 21 rated by its users and customers.
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Very Satisfied
21%
Satisfied
0%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
15%
Very Dissatisfied
57%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Boston Market Customer Satisfaction
Boston Market's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Boston Market Customer Satisfaction the Highest
Ranked Boston Market Customer Satisfaction the Lowest
Boston Market Customer Satisfaction Score by Gender
Male customers rated Boston Market's Customer Satisfaction score 17 points higher than Female customers.
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33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
16 / 100
FemaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 67% |
Boston Market Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Boston Market's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%
Boston Market Customer Satisfaction Score by Usage
Boston Market's Customer Satisfaction score was rated 20 points by customers who have used Boston Market's products/services for Over 10 Years.
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Boston Market Customer Satisfaction vs. Competitors
Compared to its competitors, Boston Market's Customer Satisfaction score is rated right below Arby's Restaurant.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Chick-fil-A | 81% |
| KFC | 68% |
| Panera Bread | 55% |
| Arby's Restaurant | 47% |
| Boston Market | 21% |
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Boston Market Customer Service
1.7/5
Boston Market has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
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About Boston Market's Customer Service
Address
14103 Denver West Parkway, Golden, CO 80401
Website
http://www.bostonmarket.com
Phone Number
303-317-6900
Quick Insights into Boston Market Customer Service
Boston Market's Customer Service score was rated highest by African American/Black customers, and rated lowest by Male customers.
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Ranked Boston Market Customer Service the Highest
Ranked Boston Market Customer Service the Lowest
Boston Market Customer Service Score by Gender
Female customers rated Boston Market's Customer Service score 0.1 stars higher than Male customers.
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Male
1.5/5
Female
1.6/5
Boston Market Customer Service Score by Ethnicity
Boston Market's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 3 | African American/Black | 3 |
Boston Market Customer Service Score by Age
Boston Market's Customer Service score was rated 1.5 stars by customers ages 41-45 and customers ages 61-65 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.5 | 41-45 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
Boston Market Customer Service Score by Usage
Boston Market's Customer Service score was rated 2 stars by customers who have used Boston Market's products/services for Over 10 Years.
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Boston Market Customer Service Score by Industry
Boston Market's Customer Service score was rated 1.5 stars by both Accounting and Business and Consumer Services industry customers.
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Boston Market Customer Service vs. Competitors
Compared to its competitors, Boston Market's Customer Service score is rated right below Arby's Restaurant.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| KFC | 3.4/5 |
| Panera Bread | 2.9/5 |
| Arby's Restaurant | 2.8/5 |
| Boston Market | 1.7/5 |
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Boston Market as an Employer
3.8/5
Boston Market has a 3.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Boston Market scored a -87 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Boston Market would recommend the brand to a friend. ENPS measures how likely Boston Market employees would recommend working at Boston Market to a friend.
Net Promoter Score
-87
NPS Score
| 4% | Promoters |
|---|---|
| 5% | Passive |
| 91% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 45% | Promoters |
|---|---|
| 26% | Passive |
| 29% | Detractors |
