10
NPS
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Brady Corporation
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About Brady Corporation's Brand
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and Among its major competitors, Brady Corporation is ranked in 2nd place for NPS while Datalogic is 1st, and Honeywell is 3rd.Their current market cap is $2.48B
Brand at a Glance
68%
Customer Loyalty
3.5/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Brady Corporation Ranking
- #2 / 4 of its competitors
Brady Corporation NPS
Brady Corporation's Net Promoter Score (NPS) is a 10 with 51% Promoters, 8% Passives, and 41% Detractors. Net Promoter Score tracks whether Brady Corporation's customers would recommend using the product based on a scale of -100 to 100.
Brady Corporation Overall NPS
| 51% | Promoters |
|---|---|
| 8% | Passives |
| 41% | Detractors |
Brady Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 26 | Sep 2022 | 26 |
Nov 2022 21 | Nov 2022 | 21 |
Jan 2023 24 | Jan 2023 | 24 |
Feb 2023 18 | Feb 2023 | 18 |
Apr 2023 14 | Apr 2023 | 14 |
Feb 2024 11 | Feb 2024 | 11 |
Mar 2024 7 | Mar 2024 | 7 |
Apr 2024 12 | Apr 2024 | 12 |
Jul 2024 16 | Jul 2024 | 16 |
Aug 2024 18 | Aug 2024 | 18 |
Feb 2025 11 | Feb 2025 | 11 |
Jun 2025 11 | Jun 2025 | 11 |
How Other Brands Compare
Brady Corporation is ranked second for NPS among its competitors. Datalogic and Honeywell come in first and third, with ImageWare Systems coming in at #4. Among those competitors, it is the second most valued company behind Honeywell.
Brady Corporation |  Honeywell |  Datalogic |  ImageWare Systems | |
| Global Ranking | #- | #179 | #- | #- |
| NPS | 10 | 9 | 26 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $2.48B | $141.58B | $1.21B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brady Corporation NPS by Gender
Male customers rated Brady Corporation's NPS 64 points higher than Female customers.
Male
24
Brady Corporation's NPS was rated 24 by Male customers on Comparably.
62%
Promoters
0%
Passives
38%
Detractors
Female
-40
Brady Corporation's NPS was rated -40 by Female customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Brady Corporation NPS by Ethnicity
Brady Corporation's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -75 | Other | -75 |
Brady Corporation NPS by Age
Brady Corporation's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
Brady Corporation NPS by Usage
Brady Corporation's NPS was rated the highest by customers who have used Brady Corporation's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
2 to 5 Years -17 | 2 to 5 Years | -17 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years 20 | Over 10 Years | 20 |
Brady Corporation NPS vs. Competitors
Compared to its competitors, Brady Corporation's NPS is rated right above Honeywell, and is preceded by Datalogic.
| COMPANY | NPS Score | |
|---|---|---|
| Datalogic | 26 |
| Brady Corporation | 10 |
| Honeywell | 9 |
Brady Corporation Customer Reviews
Out of the 2 Brady Corporation customer reviews 1 was positive and 1 was constructive. Brady Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Brady Corporation Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Brady Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Brady Corporation Customer Loyalty Score by Gender
Male customers rated Brady Corporation's Customer Loyalty score 58% higher than Female customers.
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Male
86%
Yes
Female
28%
Yes
Brady Corporation Customer Loyalty Score by Ethnicity
Brady Corporation's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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100
out of 100
Caucasian
70
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
55
out of 100
Other
Brady Corporation Customer Loyalty Score by Age
Brady Corporation's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 40% | 36-40 | 40% |
51-55 100% | 51-55 | 100% |
56-60 40% | 56-60 | 40% |
61-65 100% | 61-65 | 100% |
Brady Corporation Customer Loyalty Score by Usage
Brady Corporation's Customer Loyalty score was rated the highest by customers who have used Brady Corporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Brady Corporation Customer Loyalty Score by Industry
Brady Corporation's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Brady Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Brady Corporation's Customer Loyalty score is rated right below Honeywell.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Datalogic | 84% |
| Honeywell | 73% |
| Brady Corporation | 68% |
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Brady Corporation Product Quality
3.5/5
Brady Corporation has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Brady Corporation Product Information
Brady Corporation’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Brady Corporation's product the highest.
- Website
- http://www.bradycorp.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Big Data
Business Services
Enterprise
Hardware and Devices
Media
SaaS
Sports & Entertainment
Quick Insights into Brady Corporation Product Quality
Brady Corporation's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers ages 61-65.
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Ranked Brady Corporation Product Quality the Highest
Ranked Brady Corporation Product Quality the Lowest
Brady Corporation Product Quality Score by Gender
Male customers rated Brady Corporation's Product Quality score 0.1 stars higher than Female customers.
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Male
3.5/5
Female
3.4/5
Brady Corporation Product Quality Score by Ethnicity
Brady Corporation's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.2 | Other | 2.2 |
Brady Corporation Product Quality Score by Age
Brady Corporation's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
51-55 4.6 | 51-55 | 4.6 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2 | 61-65 | 2 |
Brady Corporation Product Quality Score by Usage
Brady Corporation's Product Quality score was rated the highest by customers who have used Brady Corporation's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brady Corporation Product Quality Score by Industry
Brady Corporation's Product Quality score was rated 3.3 stars by both Accounting and Tech industry customers.
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Brady Corporation Product Quality vs. Competitors
Compared to its competitors, Brady Corporation's Product Quality score is rated right below Honeywell.
| COMPANY | Product Quality Score | |
|---|---|---|
| Datalogic | 4/5 |
| Honeywell | 3.6/5 |
| Brady Corporation | 3.5/5 |
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Brady Corporation Pricing
Brady Corporation ROI & Value For Money
3.6/5
Brady Corporation has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Brady Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Brady Corporation.
Quick Insights into Brady Corporation ROI
Brady Corporation's ROI score was rated highest by African American/Black customers, and rated lowest by Other customers.
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Ranked Brady Corporation ROI the Highest
Ranked Brady Corporation ROI the Lowest
Brady Corporation ROI Score by Gender
Female customers rated Brady Corporation's ROI score 0.2 stars higher than Male customers.
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Male
3.4/5
Female
3.6/5
Brady Corporation ROI Score by Ethnicity
Brady Corporation's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2 | Other | 2 |
Brady Corporation ROI Score by Age
Brady Corporation's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3 | 36-40 | 3 |
51-55 4.3 | 51-55 | 4.3 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2 | 61-65 | 2 |
Brady Corporation ROI Score by Usage
Brady Corporation's ROI score was rated the highest by customers who have used Brady Corporation's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brady Corporation ROI Score by Industry
Brady Corporation's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Brady Corporation Pricing vs. Competitors
Compared to its competitors, Brady Corporation's ROI score is rated right above Honeywell, and is preceded by Datalogic.
| COMPANY | Pricing Score | |
|---|---|---|
| Datalogic | 4/5 |
| Brady Corporation | 3.6/5 |
| Honeywell | 3.5/5 |
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Brady Corporation Customer Satisfaction (CSAT)
Brady Corporation Customer Satisfaction (CSAT) Score
59 / 100
Brady Corporation has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Very Satisfied
38%
Satisfied
21%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
13%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Brady Corporation Customer Satisfaction
Brady Corporation's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked Brady Corporation Customer Satisfaction the Highest
Ranked Brady Corporation Customer Satisfaction the Lowest
Brady Corporation Customer Satisfaction Score by Gender
Male customers rated Brady Corporation's Customer Satisfaction score 14 points higher than Female customers.
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64 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 18% |
50 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Brady Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Brady Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Brady Corporation's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Brady Corporation's Customer Satisfaction (CSAT) score was rated 34% according to Asian or Pacific Islander users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Other
Brady Corporation's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
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25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%
Brady Corporation Customer Satisfaction Score by Age
Brady Corporation's Customer Satisfaction score was rated 33 points by customers ages 61-65 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 33% |
Brady Corporation Customer Satisfaction Score by Usage
Brady Corporation's Customer Satisfaction score was rated the highest by customers who have used Brady Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Brady Corporation Customer Satisfaction Score by Industry
Brady Corporation's Customer Satisfaction score was rated 50 points by Tech industry customers.
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}Brady Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Brady Corporation's Customer Satisfaction score is rated right below Honeywell.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Datalogic | 78% |
| Honeywell | 64% |
| Brady Corporation | 59% |
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Brady Corporation Customer Service
3.6/5
Brady Corporation has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Brady Corporation's Customer Service
Address
6555 W. Good Hope Road, P.O. Box 571, Milwaukee, WI 53223
Website
http://www.bradycorp.com
Phone Number
8583127186
Quick Insights into Brady Corporation Customer Service
Brady Corporation's Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
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Ranked Brady Corporation Customer Service the Highest
Ranked Brady Corporation Customer Service the Lowest
Brady Corporation Customer Service Score by Gender
Female customers rated Brady Corporation's Customer Service score 0.3 stars higher than Male customers.
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Male
3.2/5
Female
3.5/5
Brady Corporation Customer Service Score by Ethnicity
Brady Corporation's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2 | Other | 2 |
Brady Corporation Customer Service Score by Age
Brady Corporation's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3 | 36-40 | 3 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.6 | 56-60 | 3.6 |
61-65 2 | 61-65 | 2 |
Brady Corporation Customer Service Score by Usage
Brady Corporation's Customer Service score was rated the highest by customers who have used Brady Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brady Corporation Customer Service Score by Industry
Brady Corporation's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Brady Corporation Customer Service vs. Competitors
Compared to its competitors, Brady Corporation's Customer Service score is rated right above Honeywell, and is preceded by Datalogic.
| COMPANY | Customer Service Score | |
|---|---|---|
| Datalogic | 3.7/5 |
| Brady Corporation | 3.6/5 |
| Honeywell | 3.5/5 |
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Brady Corporation as an Employer
2.5/5
Brady Corporation has a 2.5/5 stars for its overall company culture rated by their employees
bottom
20%
CEO of Brady Corporation
In the Bottom 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Brady Corporation scored a 10 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Brady Corporation would recommend the brand to a friend. ENPS measures how likely Brady Corporation employees would recommend working at Brady Corporation to a friend.
Net Promoter Score
10
NPS Score
| 51% | Promoters |
|---|---|
| 8% | Passive |
| 41% | Detractors |
Employee Net Promoter Score
-29
eNPS Score
| 29% | Promoters |
|---|---|
| 13% | Passive |
| 58% | Detractors |
