

BrainPOP is a digital educational content creator that supports teachers and engages students. Among its major competitors, BrainPOP is ranked in 1st place for NPS while Newsela is 2nd, and Amplify is 3rd.
BrainPOP's Net Promoter Score (NPS) is a 59 with 69% Promoters, 21% Passives, and 10% Detractors. Net Promoter Score tracks whether BrainPOP's customers would recommend using the product based on a scale of -100 to 100.
| 69% | Promoters |
|---|---|
| 21% | Passives |
| 10% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 57 | Apr 2023 | 57 |
May 2023 60 | May 2023 | 60 |
Jun 2023 57 | Jun 2023 | 57 |
Jul 2023 54 | Jul 2023 | 54 |
Sep 2023 49 | Sep 2023 | 49 |
Nov 2023 52 | Nov 2023 | 52 |
Mar 2024 54 | Mar 2024 | 54 |
Oct 2024 56 | Oct 2024 | 56 |
Nov 2024 59 | Nov 2024 | 59 |
Jan 2025 56 | Jan 2025 | 56 |
Feb 2025 58 | Feb 2025 | 58 |
Apr 2025 59 | Apr 2025 | 59 |
BrainPOP is ranked first for NPS among its competitors. Newsela and Amplify come in second and third, with Carnegie Learning coming in at #4.
![]() BrainPOP | ![]() Newsela | ![]() Amplify | ![]() Carnegie Learning | |
| Global Ranking | #- | #777 | #- | #- |
| NPS | 59 | 55 | 23 | -34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $200.00M | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated BrainPOP's NPS 51 points higher than Female customers.
BrainPOP's NPS was rated 100 by Male customers on Comparably.
BrainPOP's NPS was rated 49 by Female customers on Comparably.
BrainPOP's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
African American/Black 100 | African American/Black | 100 |
BrainPOP's NPS was rated 75 points by customers ages 26-30 on Comparably.
BrainPOP's NPS was rated 40 points by customers who have used BrainPOP's products/services for 2 to 5 Years.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 40 | 2 to 5 Years | 40 |
Compared to its competitors, BrainPOP's NPS is rated right above Newsela.
| COMPANY | NPS Score | |
|---|---|---|
![]() | BrainPOP | 59 |
![]() | Newsela | 55 |
![]() | Amplify | 23 |
![]() | Carnegie Learning | -34 |
![]() | IXL Learning | -52 |
Out of the 5 BrainPOP customer reviews 5 were positive and 0 were constructive. BrainPOP customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of BrainPOP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BrainPOP's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
BrainPOP's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
BrainPOP's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
BrainPOP's Customer Loyalty score was rated 82% by customers who have used BrainPOP's products/services for 2 to 5 Years.
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BrainPOP's Customer Loyalty score was rated 78% by Education industry customers.
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Compared to its competitors, BrainPOP's Customer Loyalty score is rated right above Amplify, and is preceded by Newsela.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Newsela | 88% |
![]() | BrainPOP | 80% |
![]() | Amplify | 76% |
![]() | Carnegie Learning | 56% |
![]() | IXL Learning | 46% |
BrainPOP has an overall Product Quality score of 4.6 out of 5 stars rated by its users and customers.
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BrainPOP’s product quality score is a 4.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated BrainPOP's product the highest.
BrainPOP's Product Quality score was rated highest by African American/Black customers, and rated lowest by Female customers.
Male customers rated BrainPOP's Product Quality score 0.4 stars higher than Female customers.
BrainPOP's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 5 | African American/Black | 5 |
BrainPOP's Product Quality score was rated 4.7 stars by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 4.7 | 26-30 | 4.7 |
BrainPOP's Product Quality score was rated 4.6 stars by customers who have used BrainPOP's products/services for 2 to 5 Years.
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BrainPOP's Product Quality score was rated 4.5 stars by Education industry customers.
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Compared to its competitors, BrainPOP's Product Quality score is rated right above Newsela.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | BrainPOP | 4.6/5 |
![]() | Newsela | 4.4/5 |
![]() | Amplify | 3.6/5 |
![]() | Carnegie Learning | 2.5/5 |
![]() | IXL Learning | 1.9/5 |
BrainPOP has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
BrainPOP's ROI score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
Male customers rated BrainPOP's ROI score 0.4 stars higher than Female customers.
BrainPOP's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 5 | African American/Black | 5 |
BrainPOP's ROI score was rated 4.7 stars by customers ages 26-30 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 4.7 | 26-30 | 4.7 |
BrainPOP's ROI score was rated 4.5 stars by customers who have used BrainPOP's products/services for 2 to 5 Years.
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BrainPOP's ROI score was rated 4.4 stars by Education industry customers.
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Compared to its competitors, BrainPOP's ROI score is rated right above Newsela.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | BrainPOP | 4.4/5 |
![]() | Newsela | 3.9/5 |
![]() | Amplify | 3.7/5 |
![]() | Carnegie Learning | 2.4/5 |
![]() | IXL Learning | 1.8/5 |
BrainPOP has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BrainPOP's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Caucasian customers.
BrainPOP's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
BrainPOP's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
BrainPOP's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
BrainPOP's Customer Satisfaction score was rated 100 points by customers ages 26-30 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% |
BrainPOP's Customer Satisfaction score was rated 80 points by customers who have used BrainPOP's products/services for 2 to 5 Years.
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BrainPOP's Customer Satisfaction score was rated 75 points by Education industry customers.
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}Compared to its competitors, BrainPOP's Customer Satisfaction score is rated right above Amplify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | BrainPOP | 83% |
![]() | Amplify | 72% |
![]() | Carnegie Learning | 34% |
![]() | IXL Learning | 29% |
![]() | Newsela | 0% |
BrainPOP has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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71 West, 23rd Street 17th Floor, New York City, NY 10001
http://www.brainpop.com
BrainPOP's Customer Service score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
Male customers rated BrainPOP's Customer Service score 0.5 stars higher than Female customers.
BrainPOP's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 5 | African American/Black | 5 |
BrainPOP's Customer Service score was rated 4.7 stars by customers ages 26-30 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.7 | 26-30 | 4.7 |
BrainPOP's Customer Service score was rated 4.4 stars by customers who have used BrainPOP's products/services for 2 to 5 Years.
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BrainPOP's Customer Service score was rated 4.2 stars by Education industry customers.
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Compared to its competitors, BrainPOP's Customer Service score is rated right above Newsela.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | BrainPOP | 4.3/5 |
![]() | Newsela | 4.1/5 |
![]() | Amplify | 3.6/5 |
![]() | Carnegie Learning | 2.4/5 |
![]() | IXL Learning | 1.9/5 |
BrainPOP has a 4.2/5 stars for its overall company culture rated by their employees


BrainPOP scored a 59 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of BrainPOP would recommend the brand to a friend. ENPS measures how likely BrainPOP employees would recommend working at BrainPOP to a friend.
| 69% | Promoters |
|---|---|
| 21% | Passive |
| 10% | Detractors |
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |