-100
NPS
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Brighthouse Financial
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About Brighthouse Financial's Brand
Among its major competitors, Brighthouse Financial is ranked in 5th place for NPS while Primerica is 1st, and Prudential is 2nd.Their current market cap is $2.97B
Brand at a Glance
10%
Customer Loyalty
2.5/5
Product Quality
2.5/5
Pricing
2.5/5
Customer Service
Brighthouse Financial Ranking
- #4 / 4 of its competitors
Brighthouse Financial NPS
Brighthouse Financial's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Brighthouse Financial's customers would recommend using the product based on a scale of -100 to 100.
Brighthouse Financial Overall NPS
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
Brighthouse Financial NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -100 | Jul 2023 | -100 |
Dec 2023 -100 | Dec 2023 | -100 |
How Other Brands Compare
Brighthouse Financial is ranked #4 for NPS among its competitors. Primerica and Prudential come in first and second, with Lincoln Financial Group coming in at third. Among those competitors, it is the lowest valued company behind Prudential.
Brighthouse Financial |  Prudential |  Primerica |  Lincoln Financial Group | |
| Global Ranking | #- | #176 | #893 | #- |
| NPS | -100 | -4 | 35 | -22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.97B | $36.42B | $5.95B | $5.94B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brighthouse Financial NPS vs. Competitors
Compared to its competitors, Brighthouse Financial's NPS is rated right below Genworth Financial.
| COMPANY | NPS Score | |
|---|---|---|
| Primerica | 35 |
| Prudential | -4 |
| Lincoln Financial Group | -22 |
 | Genworth Financial | -73 |
| Brighthouse Financial | -100 |
Brighthouse Financial Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Brighthouse Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Brighthouse Financial Customer Loyalty vs. Competitors
Compared to its competitors, Brighthouse Financial's Customer Loyalty score is rated right below Genworth Financial.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Primerica | 89% |
| Prudential | 75% |
| Lincoln Financial Group | 73% |
| Genworth Financial | 58% |
| Brighthouse Financial | 10% |
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Brighthouse Financial Product Quality
2.5/5
Brighthouse Financial has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Brighthouse Financial Product Information
Brighthouse Financial’s product quality score is a 2.5 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Insurance
Brighthouse Financial Product Quality vs. Competitors
Compared to its competitors, Brighthouse Financial's Product Quality score is rated right above Genworth Financial, and is preceded by Lincoln Financial Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Primerica | 4.1/5 |
| Prudential | 3.3/5 |
| Lincoln Financial Group | 2.5/5 |
| Brighthouse Financial | 2.5/5 |
| Genworth Financial | 1.9/5 |
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Brighthouse Financial Pricing
Brighthouse Financial ROI & Value For Money
2.5/5
Brighthouse Financial has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Brighthouse Financial Pricing vs. Competitors
Compared to its competitors, Brighthouse Financial's ROI score is rated right above Genworth Financial, and is preceded by Lincoln Financial Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Primerica | 4/5 |
| Prudential | 3.2/5 |
| Lincoln Financial Group | 2.8/5 |
| Brighthouse Financial | 2.5/5 |
| Genworth Financial | 1.7/5 |
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Brighthouse Financial Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
100%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Brighthouse Financial Customer Satisfaction vs. Competitors
Compared to its competitors, Brighthouse Financial's Customer Satisfaction score is rated right below Genworth Financial.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Primerica | 76% |
| Prudential | 55% |
| Lincoln Financial Group | 46% |
| Genworth Financial | 15% |
| Brighthouse Financial | 0% |
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Brighthouse Financial Customer Service
2.5/5
Brighthouse Financial has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Brighthouse Financial's Customer Service
Address
Charlotte, NC 28277
Website
https://www.brighthousefinancial.com
Brighthouse Financial Customer Service vs. Competitors
Compared to its competitors, Brighthouse Financial's Customer Service score is rated right above Genworth Financial, and is preceded by Lincoln Financial Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Primerica | 4.2/5 |
| Prudential | 3.2/5 |
| Lincoln Financial Group | 2.8/5 |
| Brighthouse Financial | 2.5/5 |
| Genworth Financial | 1.8/5 |
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Brighthouse Financial as an Employer
4.3/5
Brighthouse Financial has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Brighthouse Financial scored a -100 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Brighthouse Financial would recommend the brand to a friend. ENPS measures how likely Brighthouse Financial employees would recommend working at Brighthouse Financial to a friend.
Net Promoter Score
-100
NPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
