57
NPS
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BrightHR
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About BrightHR's Brand
BrightHR helps with managing shifts and rotas, sickness and holidays, through to running reports and storing HR documents. Our new Furlough, Back to Work, Redundancy and Vaccine tracker tools help you to manage your staff safely through the pandemic. BrightSafe makes it easy to create COVID-19 risk assessments with 650+ templates and 24/7 helpline advice, now with an app that lets you manage H&S tasks wherever you are. Plus, Blip, our clocking in-app, makes it easy to track employee hours. Among its major competitors, BrightHR is ranked in 1st place for NPS while PeopleHR is 2nd, and BambooHR is 3rd.
Brand at a Glance
88%
Customer Loyalty
4.4/5
Product Quality
4.3/5
Pricing
4.5/5
Customer Service
BrightHR Ranking
- #1 / 4 of its competitors
BrightHR NPS
BrightHR's Net Promoter Score (NPS) is a 57 with 70% Promoters, 17% Passives, and 13% Detractors. Net Promoter Score tracks whether BrightHR's customers would recommend using the product based on a scale of -100 to 100.
BrightHR Overall NPS
| 70% | Promoters |
|---|---|
| 17% | Passives |
| 13% | Detractors |
BrightHR NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 55 | Aug 2020 | 55 |
Jul 2021 70 | Jul 2021 | 70 |
Aug 2021 66 | Aug 2021 | 66 |
Nov 2021 68 | Nov 2021 | 68 |
Jul 2022 64 | Jul 2022 | 64 |
Apr 2023 62 | Apr 2023 | 62 |
May 2023 59 | May 2023 | 59 |
Dec 2024 57 | Dec 2024 | 57 |
Feb 2025 57 | Feb 2025 | 57 |
How Other Brands Compare
BrightHR is ranked first for NPS among its competitors. PeopleHR and BambooHR come in second and third, with Ceridian coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BrightHR NPS by Gender
Male customers rated BrightHR's NPS 25 points higher than Female customers.
Male
100
BrightHR's NPS was rated 100 by Male customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Female
75
BrightHR's NPS was rated 75 by Female customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
BrightHR NPS by Ethnicity
BrightHR's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 87 | Caucasian | 87 |
Other 86 | Other | 86 |
BrightHR NPS by Age
BrightHR's NPS was rated 75 points by customers ages 51-55 on Comparably.
BrightHR NPS by Usage
BrightHR's NPS was rated the highest by customers who have used BrightHR's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 76 | Less than 1 Year | 76 |
1 to 2 Years 80 | 1 to 2 Years | 80 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
BrightHR Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of BrightHR users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BrightHR Customer Loyalty Score by Gender
Female customers rated BrightHR's Customer Loyalty score 13% higher than Male customers.
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Male
87%
Yes
Female
100%
Yes
BrightHR Customer Loyalty Score by Ethnicity
BrightHR's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BrightHR.
89
out of 100
Caucasian
87
out of 100
Other
BrightHR Customer Loyalty Score by Age
BrightHR's Customer Loyalty score was rated 78% by customers ages 51-55 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 78% | 51-55 | 78% |
BrightHR Customer Loyalty Score by Usage
BrightHR's Customer Loyalty score was rated 89% by customers who have used BrightHR's products/services for Less than 1 Year.
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BrightHR Customer Loyalty Score by Industry
BrightHR's Customer Loyalty score was rated 100% by Hospitality industry customers.
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BrightHR Customer Loyalty vs. Competitors
Compared to its competitors, BrightHR's Customer Loyalty score is rated right above BambooHR.
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BrightHR Product Quality
4.4/5
BrightHR has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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BrightHR Product Information
BrightHR serves markets in Canada and United Kingdom. BrightHR supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
BrightHR’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated BrightHR's product the highest. Reviewers from the Furniture industry rated BrightHR the lowest at 3.5.
- Website
- http://www.brighthr.com
- Company Size
- 201-500 Employees
Industry
Business and Consumer Services
Languages Supported
English
Quick Insights into BrightHR Product Quality
BrightHR's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Furniture industry.
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Ranked BrightHR Product Quality the Highest
Ranked BrightHR Product Quality the Lowest
BrightHR Product Quality Score by Gender
BrightHR's Product Quality score was rated 5 by both Female and Male customers on Comparably.
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Male
5/5
Female
5/5
BrightHR Product Quality Score by Ethnicity
BrightHR's Product Quality score was rated 5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BrightHR.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Other 5 | Other | 5 |
BrightHR Product Quality Score by Age
BrightHR's Product Quality score was rated 5 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 5 | 51-55 | 5 |
BrightHR Product Quality Score by Usage
BrightHR's Product Quality score was rated the highest by customers who have used BrightHR's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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BrightHR Product Quality Score by Industry
BrightHR's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Furniture industry customers.
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BrightHR Product Quality vs. Competitors
Compared to its competitors, BrightHR's Product Quality score is rated right above PeopleHR.
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BrightHR Pricing
BrightHR ROI & Value For Money
4.3/5
BrightHR has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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BrightHR Pricing Plans
BrightHR has a pricing structure that accommodates small and medium businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Mechanical, Civil or Industrial Engineering industry think that they had the lowest ROI from BrightHR.
Who Uses BrightHR?
Small Businesses
Medium Businesses
Quick Insights into BrightHR ROI
BrightHR's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked BrightHR ROI the Highest
Ranked BrightHR ROI the Lowest
BrightHR ROI Score by Gender
Male customers rated BrightHR's ROI score 0.9 stars higher than Female customers.
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Male
4.8/5
Female
3.9/5
BrightHR ROI Score by Ethnicity
BrightHR's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Other 4.4 | Other | 4.4 |
BrightHR ROI Score by Age
BrightHR's ROI score was rated 4 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 4 | 51-55 | 4 |
BrightHR ROI Score by Usage
BrightHR's ROI score was rated 4.3 stars by customers who have used BrightHR's products/services for Less than 1 Year.
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BrightHR ROI Score by Industry
BrightHR's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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BrightHR Pricing vs. Competitors
Compared to its competitors, BrightHR's ROI score is rated right above BambooHR, and is preceded by PeopleHR.
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BrightHR Customer Satisfaction (CSAT)
BrightHR Customer Satisfaction (CSAT) Score
89 / 100
BrightHR has an overall Customer Satisfaction score of 89 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
72%
Satisfied
17%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BrightHR Customer Satisfaction
BrightHR's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by Other customers.
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Ranked BrightHR Customer Satisfaction the Highest
Ranked BrightHR Customer Satisfaction the Lowest
BrightHR Customer Satisfaction Score by Gender
BrightHR's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
BrightHR Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BrightHR's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BrightHR.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
BrightHR's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BrightHR.
100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
BrightHR Customer Satisfaction Score by Age
BrightHR's Customer Satisfaction score was rated 100 points by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of BrightHR.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 100% |
BrightHR Customer Satisfaction Score by Usage
BrightHR's Customer Satisfaction score was rated 100 points by customers who have used BrightHR's products/services for Less than 1 Year.
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BrightHR Customer Satisfaction Score by Industry
BrightHR's Customer Satisfaction score was rated 100 points by Hospitality industry customers.
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"label": "Hospitality",
"groupId": 523,
"score": 100,
"stars": 0,
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}BrightHR Customer Satisfaction vs. Competitors
Compared to its competitors, BrightHR's Customer Satisfaction score is rated right above BambooHR.
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VS
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BrightHR Customer Service
4.5/5
BrightHR has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
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About BrightHR's Customer Service
Address
The Peninsula, Victoria Place, Manchester, Manchester M4 4FB United Kingdom
Website
http://www.brighthr.com
Phone Number
0800 783 2806
Quick Insights into BrightHR Customer Service
BrightHR's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked BrightHR Customer Service the Highest
Ranked BrightHR Customer Service the Lowest
BrightHR Customer Service Score by Gender
Male customers rated BrightHR's Customer Service score 0.3 stars higher than Female customers.
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Male
5/5
Female
4.7/5
BrightHR Customer Service Score by Ethnicity
BrightHR's Customer Service score was rated 4.8 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BrightHR.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Other 4.8 | Other | 4.8 |
BrightHR Customer Service Score by Age
BrightHR's Customer Service score was rated 4.7 stars by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of BrightHR.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 4.7 | 51-55 | 4.7 |
BrightHR Customer Service Score by Usage
BrightHR's Customer Service score was rated 4.8 stars by customers who have used BrightHR's products/services for Less than 1 Year.
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BrightHR Customer Service Score by Industry
BrightHR's Customer Service score was rated 4.6 stars by Hospitality industry customers.
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BrightHR Customer Service vs. Competitors
Compared to its competitors, BrightHR's Customer Service score is rated right above BambooHR, and is preceded by PeopleHR.
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BrightHR as an Employer
4.6/5
BrightHR has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
BrightHR scored a 57 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of BrightHR would recommend the brand to a friend. ENPS measures how likely BrightHR employees would recommend working at BrightHR to a friend.
Net Promoter Score
57
NPS Score
| 70% | Promoters |
|---|---|
| 17% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 67% | Promoters |
|---|---|
| 15% | Passive |
| 18% | Detractors |
