-50
NPS
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Brother USA
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About Brother USA's Brand
Among its major competitors, Brother USA is ranked in 3rd place for NPS while Epson is 1st, and HP Inc. is 2nd.Their current valuation is $6.11B
Brand at a Glance
61%
Customer Loyalty
2.5/5
Product Quality
2.5/5
Pricing
2.1/5
Customer Service
Brother USA Ranking
- #3 / 4 of its competitors
Brother USA NPS
Brother USA's Net Promoter Score (NPS) is a -50 with 23% Promoters, 4% Passives, and 73% Detractors. Net Promoter Score tracks whether Brother USA's customers would recommend using the product based on a scale of -100 to 100.
Brother USA Overall NPS
| 23% | Promoters |
|---|---|
| 4% | Passives |
| 73% | Detractors |
Brother USA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 -50 | Apr 2023 | -50 |
May 2023 -54 | May 2023 | -54 |
Jul 2023 -50 | Jul 2023 | -50 |
Sep 2023 -50 | Sep 2023 | -50 |
Dec 2023 -52 | Dec 2023 | -52 |
Jan 2024 -55 | Jan 2024 | -55 |
May 2024 -57 | May 2024 | -57 |
Sep 2024 -59 | Sep 2024 | -59 |
Nov 2024 -61 | Nov 2024 | -61 |
Apr 2025 -55 | Apr 2025 | -55 |
May 2025 -56 | May 2025 | -56 |
Aug 2025 -50 | Aug 2025 | -50 |
How Other Brands Compare
Brother USA is ranked third for NPS among its competitors. Epson and HP Inc. come in first and second, with Sharp Electronics coming in at #4. Among those competitors, it is the third most valued company behind HP Inc..
Brother USA |  HP Inc. |  Epson |  Sharp Electronics | |
| Global Ranking | #- | #180 | #- | #- |
| NPS | -50 | 0 | 46 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $6.11B | $39.95B | $6.71B | $3.59B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brother USA NPS by Gender
Female customers rated Brother USA's NPS 127 points higher than Male customers.
Male
-93
Brother USA's NPS was rated -93 by Male customers on Comparably.
0%
Promoters
7%
Passives
93%
Detractors
Female
34
Brother USA's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Brother USA NPS by Ethnicity
Brother USA's NPS was rated -100 points by both Caucasian and Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Other -100 | Other | -100 |
Brother USA NPS by Age
Brother USA's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Brother USA NPS by Usage
Brother USA's NPS was rated the highest by customers who have used Brother USA's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -60 | Less than 1 Year | -60 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years -100 | Over 10 Years | -100 |
Brother USA NPS vs. Competitors
Compared to its competitors, Brother USA's NPS is rated right above Sharp Electronics, and is preceded by HP Inc..
| COMPANY | NPS Score | |
|---|---|---|
| Epson | 46 |
| HP Inc. | 0 |
| Brother USA | -50 |
| Sharp Electronics | -100 |
Brother USA Customer Reviews
Out of the 5 Brother USA customer reviews 1 was positive and 4 were constructive. Brother USA customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Brother USA Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of Brother USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Brother USA Customer Loyalty Score by Gender
Female customers rated Brother USA's Customer Loyalty score 18% higher than Male customers.
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Male
52%
Yes
Female
70%
Yes
Brother USA Customer Loyalty Score by Ethnicity
Brother USA's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Brother USA.
55
out of 100
Caucasian
44
out of 100
Other
Brother USA Customer Loyalty Score by Age
Brother USA's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 40% | 26-30 | 40% |
61-65 40% | 61-65 | 40% |
66+ 49% | 66+ | 49% |
Brother USA Customer Loyalty Score by Usage
Brother USA's Customer Loyalty score was rated the highest by customers who have used Brother USA's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Brother USA Customer Loyalty Score by Industry
Brother USA's Customer Loyalty score was rated 46% by Tech industry customers.
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Brother USA Customer Loyalty vs. Competitors
Compared to its competitors, Brother USA's Customer Loyalty score is rated right above Sharp Electronics, and is preceded by HP Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Epson | 83% |
| HP Inc. | 73% |
| Brother USA | 61% |
| Sharp Electronics | 55% |
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Brother USA Product Quality
2.5/5
Brother USA has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Brother USA Product Information
Brother USA’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Brother USA's product the highest.
- Website
- https://www.brother-usa.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Electronics
Quick Insights into Brother USA Product Quality
Brother USA's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used Brother USA's products/services for Over 10 Years.
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Ranked Brother USA Product Quality the Highest
Ranked Brother USA Product Quality the Lowest
Brother USA Product Quality Score by Gender
Female customers rated Brother USA's Product Quality score 2.2 stars higher than Male customers.
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Male
1.6/5
Female
3.8/5
Brother USA Product Quality Score by Ethnicity
Brother USA's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Brother USA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.5 | Other | 1.5 |
Brother USA Product Quality Score by Age
Brother USA's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.1 | 66+ | 2.1 |
Brother USA Product Quality Score by Usage
Brother USA's Product Quality score was rated the highest by customers who have used Brother USA's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Brother USA Product Quality Score by Industry
Brother USA's Product Quality score was rated 1.8 stars by Tech industry customers.
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Brother USA Product Quality vs. Competitors
Compared to its competitors, Brother USA's Product Quality score is rated right above Sharp Electronics, and is preceded by HP Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
| Epson | 4.1/5 |
| HP Inc. | 3.2/5 |
| Brother USA | 2.5/5 |
| Sharp Electronics | 1.9/5 |
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Brother USA Pricing
Brother USA ROI & Value For Money
2.5/5
Brother USA has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Brother USA Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Brother USA ROI
Brother USA's ROI score was rated highest by customers who have used Brother USA's products/services for 5 to 10 Years, and rated lowest by customers who have used Brother USA's products/services for Over 10 Years.
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Ranked Brother USA ROI the Highest
Ranked Brother USA ROI the Lowest
Brother USA ROI Score by Gender
Female customers rated Brother USA's ROI score 1.3 stars higher than Male customers.
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Male
1.7/5
Female
3/5
Brother USA ROI Score by Ethnicity
Brother USA's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Brother USA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Other 1.5 | Other | 1.5 |
Brother USA ROI Score by Age
Brother USA's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.3 | 26-30 | 2.3 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2 | 66+ | 2 |
Brother USA ROI Score by Usage
Brother USA's ROI score was rated the highest by customers who have used Brother USA's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Brother USA ROI Score by Industry
Brother USA's ROI score was rated 1.6 stars by Tech industry customers.
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Brother USA Pricing vs. Competitors
Compared to its competitors, Brother USA's ROI score is rated right above Sharp Electronics, and is preceded by HP Inc..
| COMPANY | Pricing Score | |
|---|---|---|
| Epson | 4/5 |
| HP Inc. | 3.1/5 |
| Brother USA | 2.5/5 |
| Sharp Electronics | 1.9/5 |
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Brother USA Customer Satisfaction (CSAT)
Brother USA Customer Satisfaction (CSAT) Score
26 / 100
Brother USA has an overall Customer Satisfaction score of 26 rated by its users and customers.
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Very Satisfied
22%
Satisfied
4%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
17%
Very Dissatisfied
53%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Brother USA Customer Satisfaction
Brother USA's Customer Satisfaction score was rated highest by Female customers, and rated lowest by customers who have used Brother USA's products/services for Over 10 Years.
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Ranked Brother USA Customer Satisfaction the Highest
Ranked Brother USA Customer Satisfaction the Lowest
Brother USA Customer Satisfaction Score by Gender
Female customers rated Brother USA's Customer Satisfaction score 0 points higher than Male customers.
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0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 21% | |
Very Dissatisfied | 72% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Brother USA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Brother USA's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
33%
Very Dissatisfied
50%
CSAT according to Other
Brother USA's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Brother USA.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
88%
Brother USA Customer Satisfaction Score by Age
Brother USA's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 14% |
Brother USA Customer Satisfaction Score by Usage
Brother USA's Customer Satisfaction score was rated the highest by customers who have used Brother USA's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Brother USA Customer Satisfaction Score by Industry
Brother USA's Customer Satisfaction score was rated 20 points by Tech industry customers.
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{
"title": "Brother USA Customer Satisfaction Score by Industry",
"text": "Brother USA's Customer Satisfaction score was rated 20 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Brother USA's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 20
}
]
}Brother USA Customer Satisfaction vs. Competitors
Compared to its competitors, Brother USA's Customer Satisfaction score is rated right above Sharp Electronics, and is preceded by HP Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Epson | 85% |
| HP Inc. | 53% |
| Brother USA | 26% |
| Sharp Electronics | 0% |
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Brother USA Customer Service
2.1/5
Brother USA has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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About Brother USA's Customer Service
Website
https://www.brother-usa.com/
Quick Insights into Brother USA Customer Service
Brother USA's Customer Service score was rated highest by Female customers, and rated lowest by customers who have used Brother USA's products/services for Over 10 Years.
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Ranked Brother USA Customer Service the Highest
Ranked Brother USA Customer Service the Lowest
Brother USA Customer Service Score by Gender
Female customers rated Brother USA's Customer Service score 2 stars higher than Male customers.
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Male
1.5/5
Female
3.5/5
Brother USA Customer Service Score by Ethnicity
Brother USA's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Brother USA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
Brother USA Customer Service Score by Age
Brother USA's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.1 | 26-30 | 2.1 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Brother USA Customer Service Score by Usage
Brother USA's Customer Service score was rated the highest by customers who have used Brother USA's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Brother USA Customer Service Score by Industry
Brother USA's Customer Service score was rated 1.9 stars by Tech industry customers.
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Brother USA Customer Service vs. Competitors
Compared to its competitors, Brother USA's Customer Service score is rated right above Sharp Electronics, and is preceded by HP Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| Epson | 4/5 |
| HP Inc. | 3/5 |
| Brother USA | 2.1/5 |
| Sharp Electronics | 1.9/5 |
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Brother USA as an Employer
2.8/5
Brother USA has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Brother USA scored a -50 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Brother USA would recommend the brand to a friend. ENPS measures how likely Brother USA employees would recommend working at Brother USA to a friend.
Net Promoter Score
-50
NPS Score
| 23% | Promoters |
|---|---|
| 4% | Passive |
| 73% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 32% | Promoters |
|---|---|
| 18% | Passive |
| 50% | Detractors |
