Buckle NPS & Customer Reviews | Comparably
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Buckle
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About Buckle's Brand

"The Buckle operates as a retailer of casual apparel, footwear and accessories." Among its major competitors, Buckle is ranked in 2nd place for NPS while American Eagle Outfitters is 1st, and Maurice's is 3rd.Their current market cap is $1.98B

Brand at a Glance

77%
Customer Loyalty
3.8/5
Product Quality
3.4/5
Pricing
3.8/5
Customer Service

Buckle Ranking

Buckle NPS

Buckle 's Net Promoter Score (NPS) is a 28 with 53% Promoters, 22% Passives, and 25% Detractors. Net Promoter Score tracks whether Buckle 's customers would recommend using the product based on a scale of -100 to 100.

Buckle Overall NPS

28
NPS
53%Promoters
22%Passives
25%Detractors
Buckle  Overall NPS

Buckle NPS Trend

-100
-50
0
50
100
Dec 2024
28
Dec 202428
Jan 2025
26
Jan 202526
Feb 2025
26
Feb 202526
Mar 2025
25
Mar 202525
Apr 2025
25
Apr 202525
May 2025
25
May 202525
Jul 2025
28
Jul 202528
Aug 2025
25
Aug 202525
Sep 2025
27
Sep 202527
Oct 2025
27
Oct 202527
Nov 2025
27
Nov 202527
Dec 2025
27
Dec 202527

How Other Brands Compare

Buckle is ranked second for NPS among its competitors. American Eagle Outfitters and Maurice's come in first and third, with Macy's coming in at #4. Among those competitors, it is the second most valued company behind Macy's.

Buckle's Logo
Buckle
American Eagle Outfitters' Logo
American Eagle Outfitters
Macy's' Logo
Macy's
Maurice's' Logo
Maurice's
Global Ranking#-#25#254#-
NPS2844-1119
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-
Valuation Updated every 24 hours for public companies$1.98B$4.15B$4.88B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Buckle NPS by Gender

Male customers rated Buckle 's NPS 33 points higher than Female customers.

Male

43

Buckle 's NPS was rated 43 by Male customers on Comparably.

57%
Promoters
29%
Passives
14%
Detractors

Female

10

Buckle 's NPS was rated 10 by Female customers on Comparably.

41%
Promoters
28%
Passives
31%
Detractors

Buckle NPS by Ethnicity

Buckle 's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

-100
-50
0
50
100
Caucasian
25
Caucasian25
Hispanic or Latino
0
Hispanic or Latino0
Asian or Pacific Islander
0
Asian or Pacific Islander0
Other
20
Other20

Buckle NPS by Age

Buckle 's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

0
20
40
60
80
100
Promoters
60%
Passives
20%
Detractors
20%
18-2560%20%20%
Promoters
0%
Passives
33%
Detractors
67%
26-300%33%67%
Promoters
67%
Passives
33%
Detractors
0%
31-3567%33%0%
Promoters
50%
Passives
50%
Detractors
0%
36-4050%50%0%
Promoters
20%
Passives
20%
Detractors
60%
41-4520%20%60%
Promoters
40%
Passives
40%
Detractors
20%
46-5040%40%20%

Buckle NPS by Usage

Buckle 's NPS was rated the highest by customers who have used Buckle 's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
28
1 to 2 Years28
2 to 5 Years
29
2 to 5 Years29
5 to 10 Years
0
5 to 10 Years0
Over 10 Years
28
Over 10 Years28

Buckle NPS vs. Competitors

Compared to its competitors, Buckle 's NPS is rated right above Maurice's , and is preceded by American Eagle Outfitters.

Buckle Customer Reviews

Out of the 15 Buckle customer reviews 11 were positive and 4 were constructive. Buckle customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I enjoy the brands diversity in options. I can find almost anything I need for myself or if I am gift shopping. My clothing from here also always last for atleast 5 years if not longer.
What do you value most about this brand?
good clothes and godd customerservice
What do you value most about this brand?
Fit of product is accurate
What do you value most about this brand?
Quality, durability, friendly staff !
What do you value most about this brand?
American Fighter brand is my favorite because I'm a proud American

Buckle Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Buckle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77
77%
23
23%
Buckle  Customer Loyalty

Buckle Customer Loyalty Score by Gender

Male customers rated Buckle 's Customer Loyalty score 6% higher than Female customers.

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Male
87%
Yes
Female
81%
Yes

Buckle Customer Loyalty Score by Ethnicity

Buckle 's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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87
out of 100
Caucasian
100
out of 100
Hispanic or Latino
70
out of 100
Asian or Pacific Islander
64
out of 100
Other

Buckle Customer Loyalty Score by Age

Buckle 's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
91%
18-2591%
26-30
70%
26-3070%
31-35
70%
31-3570%
36-40
100%
36-40100%
41-45
82%
41-4582%
46-50
82%
46-5082%

Buckle Customer Loyalty Score by Usage

Buckle 's Customer Loyalty score was rated the highest by customers who have used Buckle 's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
87%
2 to 5 Years
100%
5 to 10 Years
70%
Over 10 Years
84%

Buckle Customer Loyalty Score by Industry

Buckle 's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Accounting
85%
Arts and Entertainment
82%

Buckle Customer Loyalty vs. Competitors

Compared to its competitors, Buckle 's Customer Loyalty score is rated right above Macy's, and is preceded by Next.

COMPANYCustomer Loyalty Score
American Eagle Outfitters87%
Maurice's 81%
Next78%
Buckle 77%
Macy's77%
Pacific Sunwear53%
DSTLDN/A

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Buckle's Logo
VS
American Eagle Outfitters' Logo
Maurice's' Logo
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Buckle Product Quality

3.8/5

Buckle has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Buckle Product Information

Buckle ’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Buckle 's product the highest. Reviewers from the Arts and Entertainment industry rated Buckle the lowest at 3.9.

Website
http://www.buckle.com/
Company Size
10,000+ Employees

Industry

Tech
Retail

Quick Insights into Buckle Product Quality

Buckle 's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 26-30.

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Ranked Buckle Product Quality the Highest

Hispanic or Latino
4.8
18-25
4.5
2 to 5 Years
4.3

Ranked Buckle Product Quality the Lowest

5 to 10 Years
3.1
Asian or Pacific Islander
3.1
26-30
2

Buckle Product Quality Score by Gender

Male customers rated Buckle 's Product Quality score 0.2 stars higher than Female customers.

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Male

3.8/5

Female

3.6/5

Buckle Product Quality Score by Ethnicity

Buckle 's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
4.8
Hispanic or Latino4.8
Asian or Pacific Islander
3.1
Asian or Pacific Islander3.1
Other
3.4
Other3.4

Buckle Product Quality Score by Age

Buckle 's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
2
26-302
31-35
3.5
31-353.5
36-40
4.5
36-404.5
41-45
3.2
41-453.2
46-50
3.7
46-503.7

Buckle Product Quality Score by Usage

Buckle 's Product Quality score was rated the highest by customers who have used Buckle 's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
4.2
2 to 5 Years
4.3
5 to 10 Years
3.1
Over 10 Years
3.2

Buckle Product Quality Score by Industry

Buckle 's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Accounting
4.1
Arts and Entertainment
3.9

Buckle Product Quality vs. Competitors

Compared to its competitors, Buckle 's Product Quality score is rated right above Maurice's , and is preceded by Next.

COMPANYProduct Quality Score
American Eagle Outfitters4.2/5
Next3.9/5
Buckle 3.8/5
Maurice's 3.6/5
Macy's3.1/5
Pacific Sunwear3.1/5
DSTLDN/A

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Buckle's Logo
VS
American Eagle Outfitters' Logo
Next's Logo
Maurice's' Logo
Macy's' Logo
Pacific Sunwear's Logo
DSTLD's Logo

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Buckle Pricing

Buckle ROI & Value For Money

3.4/5

Buckle has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Buckle Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Buckle .

Quick Insights into Buckle ROI

Buckle 's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by Other customers.

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Ranked Buckle ROI the Highest

Arts and Entertainment
4.7
31-35
4.1
1 to 2 Years
3.8

Ranked Buckle ROI the Lowest

5 to 10 Years
3
26-30
2.5
Other
2.1

Buckle ROI Score by Gender

Female customers rated Buckle 's ROI score 0.1 stars higher than Male customers.

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Male

3.2/5

Female

3.3/5

Buckle ROI Score by Ethnicity

Buckle 's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
Hispanic or Latino
3.4
Hispanic or Latino3.4
Asian or Pacific Islander
3
Asian or Pacific Islander3
Other
2.1
Other2.1

Buckle ROI Score by Age

Buckle 's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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0
1
2
3
4
5
18-25
3.2
18-253.2
26-30
2.5
26-302.5
31-35
4.1
31-354.1
36-40
4
36-404
41-45
3.1
41-453.1
46-50
3.5
46-503.5

Buckle ROI Score by Usage

Buckle 's ROI score was rated the highest by customers who have used Buckle 's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
3.8
2 to 5 Years
3.5
5 to 10 Years
3
Over 10 Years
3.2

Buckle ROI Score by Industry

Buckle 's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Accounting
3.6
Arts and Entertainment
4.7

Buckle Pricing vs. Competitors

Compared to its competitors, Buckle 's ROI score is rated right above Pacific Sunwear, and is preceded by Maurice's .

COMPANYPricing Score
American Eagle Outfitters3.8/5
Next3.8/5
Maurice's 3.5/5
Buckle 3.4/5
Pacific Sunwear3.1/5
Macy's3.1/5
DSTLDN/A

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Buckle's Logo
VS
American Eagle Outfitters' Logo
Next's Logo
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Macy's' Logo
DSTLD's Logo

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Buckle Customer Satisfaction (CSAT)

Buckle Customer Satisfaction (CSAT) Score

75 / 100

Buckle has an overall Customer Satisfaction score of 75 rated by its users and customers.

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Very Satisfied47%
Satisfied28%
Neither Satisfied nor Dissatisfied9%
Dissatisfied6%
Very Dissatisfied10%
Very Satisfied
47%
Satisfied
28%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
6%
Very Dissatisfied
10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Buckle Customer Satisfaction

Buckle 's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Arts and Entertainment industry.

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Ranked Buckle Customer Satisfaction the Highest

18-25
100%
Accounting
100%
Asian or Pacific Islander
100%

Ranked Buckle Customer Satisfaction the Lowest

Over 10 Years
64%
46-50
60%
Arts and Entertainment
60%

Buckle Customer Satisfaction Score by Gender

Female customers rated Buckle 's Customer Satisfaction score 4 points higher than Male customers.

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72 / 100
Male
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
14%
76 / 100
Female
Very Satisfied
52%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
14%

Buckle Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Buckle's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.

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65 / 100
Very Satisfied50%
Satisfied15%
Neither Satisfied nor Dissatisfied0%
Dissatisfied20%
Very Dissatisfied15%
Very Satisfied
50%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
15%

CSAT according to Hispanic or Latino

Buckle's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied40%
Satisfied60%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Buckle's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Buckle's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.

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80 / 100
Very Satisfied40%
Satisfied40%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%

Buckle Customer Satisfaction Score by Age

Buckle 's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
26-30 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
26-3067%
31-35 CSAT Score
67%
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%
31-3567%
36-40 CSAT Score
75%
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
36-4075%
41-45 CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
41-4560%
46-50 CSAT Score
60%
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
46-5060%

Buckle Customer Satisfaction Score by Usage

Buckle 's Customer Satisfaction score was rated the highest by customers who have used Buckle 's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
86
2 to 5 Years
86
5 to 10 Years
67
Over 10 Years
64

Buckle Customer Satisfaction Score by Industry

Buckle 's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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Accounting
100
Arts and Entertainment
60

Buckle Customer Satisfaction vs. Competitors

Compared to its competitors, Buckle 's Customer Satisfaction score is rated right above Maurice's , and is preceded by American Eagle Outfitters.

COMPANYCustomer Satisfaction (CSAT) Score
Next90%
American Eagle Outfitters82%
Buckle 75%
Maurice's 72%
Macy's52%
Pacific Sunwear50%
DSTLD0%

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Buckle's Logo
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American Eagle Outfitters' Logo
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Macy's' Logo
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DSTLD's Logo

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Buckle Customer Service

3.8/5

Buckle has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Buckle 's Customer Service

Address

Kearney, NE


Website

http://www.buckle.com/


Phone Number

(800) 607-9788

Quick Insights into Buckle Customer Service

Buckle 's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.

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Ranked Buckle Customer Service the Highest

31-35
4.8
Arts and Entertainment
4.4
2 to 5 Years
4.2

Ranked Buckle Customer Service the Lowest

5 to 10 Years
3.3
Asian or Pacific Islander
3
26-30
1.6

Buckle Customer Service Score by Gender

Male customers rated Buckle 's Customer Service score 0.4 stars higher than Female customers.

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Male

3.9/5

Female

3.5/5

Buckle Customer Service Score by Ethnicity

Buckle 's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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0
20
40
60
80
100
Caucasian
3.8
Caucasian3.8
Hispanic or Latino
3.7
Hispanic or Latino3.7
Asian or Pacific Islander
3
Asian or Pacific Islander3
Other
3.5
Other3.5

Buckle Customer Service Score by Age

Buckle 's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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0
20
40
60
80
100
18-25
4
18-254
26-30
1.6
26-301.6
31-35
4.8
31-354.8
36-40
4.5
36-404.5
41-45
2.7
41-452.7
46-50
3.6
46-503.6

Buckle Customer Service Score by Usage

Buckle 's Customer Service score was rated the highest by customers who have used Buckle 's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
3.8
2 to 5 Years
4.2
5 to 10 Years
3.3
Over 10 Years
3.4

Buckle Customer Service Score by Industry

Buckle 's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Accounting
3.8
Arts and Entertainment
4.4

Buckle Customer Service vs. Competitors

Compared to its competitors, Buckle 's Customer Service score is rated right above Next, and is preceded by American Eagle Outfitters.

COMPANYCustomer Service Score
American Eagle Outfitters4/5
Buckle 3.8/5
Next3.6/5
Maurice's 3.4/5
Macy's2.9/5
Pacific Sunwear2.8/5
DSTLDN/A

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Buckle's Logo
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American Eagle Outfitters' Logo
Next's Logo
Maurice's' Logo
Macy's' Logo
Pacific Sunwear's Logo
DSTLD's Logo

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Buckle as an Employer

3.7/5

Buckle has a 3.7/5 stars for its overall company culture rated by their employees

  Buckle  CEO
top
10%
CEO of Buckle

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Buckle scored a 28 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Buckle would recommend the brand to a friend. ENPS measures how likely Buckle employees would recommend working at Buckle to a friend.

Net Promoter Score

28
NPS Score
53%Promoters
22%Passive
25%Detractors

Employee Net Promoter Score

10
eNPS Score
47%Promoters
16%Passive
37%Detractors

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