

Canadian Tire Corporation, Limited is a Canadian retail company which sells a wide range of automotive, sports goods. Among its major competitors, Canadian Tire Corp. is ranked in 1st place for NPS while The Home Depot is 2nd, and Walmart is 3rd.
Canadian Tire Corp.'s Net Promoter Score (NPS) is a 27 with 52% Promoters, 23% Passives, and 25% Detractors. Net Promoter Score tracks whether Canadian Tire Corp.'s customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 23% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 28 | Jan 2025 | 28 |
Feb 2025 28 | Feb 2025 | 28 |
Mar 2025 27 | Mar 2025 | 27 |
Apr 2025 28 | Apr 2025 | 28 |
May 2025 27 | May 2025 | 27 |
Jun 2025 27 | Jun 2025 | 27 |
Jul 2025 27 | Jul 2025 | 27 |
Aug 2025 27 | Aug 2025 | 27 |
Sep 2025 27 | Sep 2025 | 27 |
Oct 2025 27 | Oct 2025 | 27 |
Dec 2025 27 | Dec 2025 | 27 |
Jan 2026 27 | Jan 2026 | 27 |
Canadian Tire Corp. is ranked first for NPS among its competitors. The Home Depot and Walmart come in second and third, with RONA coming in at #4.
![]() Canadian Tire Corp. | ![]() The Home Depot | ![]() Walmart | ![]() RONA | |
| Global Ranking | #- | #86 | #104 | #- |
| NPS | 27 | 21 | 7 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $301.06B | $382.64B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Canadian Tire Corp.'s NPS 10 points higher than Female customers.
Canadian Tire Corp.'s NPS was rated 36 by Male customers on Comparably.
Canadian Tire Corp.'s NPS was rated 26 by Female customers on Comparably.
Canadian Tire Corp.'s NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 46 | Caucasian | 46 |
Hispanic or Latino 83 | Hispanic or Latino | 83 |
African American/Black 19 | African American/Black | 19 |
Asian or Pacific Islander 15 | Asian or Pacific Islander | 15 |
Native American 0 | Native American | 0 |
Other 37 | Other | 37 |
Canadian Tire Corp.'s NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Canadian Tire Corp.'s NPS was rated the highest by customers who have used Canadian Tire Corp.'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 47 | Less than 1 Year | 47 |
1 to 2 Years 21 | 1 to 2 Years | 21 |
2 to 5 Years 44 | 2 to 5 Years | 44 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 30 | Over 10 Years | 30 |
Compared to its competitors, Canadian Tire Corp.'s NPS is rated right above The Home Depot.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Canadian Tire Corp. | 27 |
![]() | The Home Depot | 21 |
![]() | Walmart | 7 |
![]() | RONA | 0 |
Out of the 45 Canadian Tire Corp. customer reviews 37 were positive and 8 were constructive. Canadian Tire Corp. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Canadian Tire Corp. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Canadian Tire Corp.'s Customer Loyalty score 2% higher than Male customers.
Canadian Tire Corp.'s Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Canadian Tire Corp.'s Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 88% | 26-30 | 88% |
31-35 92% | 31-35 | 92% |
36-40 70% | 36-40 | 70% |
41-45 88% | 41-45 | 88% |
46-50 85% | 46-50 | 85% |
51-55 93% | 51-55 | 93% |
56-60 93% | 56-60 | 93% |
61-65 90% | 61-65 | 90% |
66+ 70% | 66+ | 70% |
Canadian Tire Corp.'s Customer Loyalty score was rated the highest by customers who have used Canadian Tire Corp.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Canadian Tire Corp.'s Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Canadian Tire Corp.'s Customer Loyalty score is rated right above Walmart, and is preceded by The Home Depot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | The Home Depot | 81% |
![]() | Canadian Tire Corp. | 79% |
![]() | Walmart | 76% |
![]() | RONA | 74% |
Canadian Tire Corp. has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Canadian Tire Corp. overall Product Quality score rated by its users and customers.
Canadian Tire Corp.’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Canadian Tire Corp.'s product the highest. Reviewers from the Tech industry rated Canadian Tire Corp. the lowest at 3.9.
Canadian Tire Corp.'s Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers from the Aerospace and Aviation industry.
Male customers rated Canadian Tire Corp.'s Product Quality score 0.1 stars higher than Female customers.
Canadian Tire Corp.'s Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.5 | Native American | 3.5 |
Other 3.8 | Other | 3.8 |
Canadian Tire Corp.'s Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3 | 36-40 | 3 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4 | 46-50 | 4 |
51-55 4.6 | 51-55 | 4.6 |
56-60 3.8 | 56-60 | 3.8 |
61-65 4 | 61-65 | 4 |
66+ 3.5 | 66+ | 3.5 |
Canadian Tire Corp.'s Product Quality score was rated the highest by customers who have used Canadian Tire Corp.'s products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Canadian Tire Corp.'s Product Quality score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Canadian Tire Corp.'s Product Quality score is rated right above The Home Depot.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Canadian Tire Corp. | 3.8/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Walmart | 3.5/5 |
![]() | RONA | 3.4/5 |
Canadian Tire Corp. has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Canadian Tire Corp. overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Canadian Tire Corp..
Canadian Tire Corp.'s ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers ages 36-40.
Male customers rated Canadian Tire Corp.'s ROI score 0.1 stars higher than Female customers.
Canadian Tire Corp.'s ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 3.5 | Native American | 3.5 |
Other 3.8 | Other | 3.8 |
Canadian Tire Corp.'s ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.7 | 36-40 | 2.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.4 | 56-60 | 3.4 |
61-65 4.2 | 61-65 | 4.2 |
66+ 3.6 | 66+ | 3.6 |
Canadian Tire Corp.'s ROI score was rated the highest by customers who have used Canadian Tire Corp.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Canadian Tire Corp.'s ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Canadian Tire Corp.'s ROI score is rated right above The Home Depot.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Canadian Tire Corp. | 3.8/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Walmart | 3.5/5 |
![]() | RONA | 3.5/5 |
Canadian Tire Corp. has an overall Customer Satisfaction score of 82 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Canadian Tire Corp.'s Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Canadian Tire Corp.'s Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 51% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 3% | |
Very Dissatisfied | 5% |
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 47% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 5% | |
Very Dissatisfied | 0% |
Canadian Tire Corp. Customer Satisfaction (CSAT) score was rated 94% according to Caucasian users and customers.
Canadian Tire Corp. Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Canadian Tire Corp. Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
Canadian Tire Corp. Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
Canadian Tire Corp. Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.
Canadian Tire Corp. Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Canadian Tire Corp.'s Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 94% | |||||||||||||||
| 26-30 | 79% | |||||||||||||||
| 31-35 | 82% | |||||||||||||||
| 36-40 | 58% | |||||||||||||||
| 41-45 | 93% | |||||||||||||||
| 46-50 | 89% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 89% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 69% |
Canadian Tire Corp.'s Customer Satisfaction score was rated the highest by customers who have used Canadian Tire Corp.'s products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Canadian Tire Corp.'s Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Canadian Tire Corp. Customer Satisfaction Score by Industry",
"text": "Canadian Tire Corp.'s Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Architecture and Planning industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 82,
"stars": 0,
"csatScore": 82,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 82
},
{
"label": "Accounting",
"groupId": 495,
"score": 84,
"stars": 0,
"csatScore": 84,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 84
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Automotive and Transportation",
"groupId": 500,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Automotive and Transportation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 86,
"stars": 0,
"csatScore": 86,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Business Supplies and Equipment",
"groupId": 505,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Business Supplies and Equipment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Consumer Goods",
"groupId": 513,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Consumer Goods customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Education",
"groupId": 515,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 86,
"stars": 0,
"csatScore": 86,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Retail",
"groupId": 559,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Canadian Tire Corp.'s Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Compared to its competitors, Canadian Tire Corp.'s Customer Satisfaction score is rated right above The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Canadian Tire Corp. | 82% |
![]() | The Home Depot | 68% |
![]() | Walmart | 66% |
![]() | RONA | 56% |
Canadian Tire Corp. has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Canadian Tire Corp. overall Customer Service score rated by its users and customers.
M4P2V8 Canada
http://www.corp.canadiantire.ca/
(416)480-3000
Canadian Tire Corp.'s Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Canadian Tire Corp.'s Customer Service score 0.1 stars higher than Female customers.
Canadian Tire Corp.'s Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.6 | Native American | 3.6 |
Other 3.8 | Other | 3.8 |
Canadian Tire Corp.'s Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.7 | 36-40 | 2.7 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.2 | 51-55 | 4.2 |
56-60 3.3 | 56-60 | 3.3 |
61-65 4 | 61-65 | 4 |
66+ 3.4 | 66+ | 3.4 |
Canadian Tire Corp.'s Customer Service score was rated the highest by customers who have used Canadian Tire Corp.'s products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Canadian Tire Corp.'s Customer Service score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Canadian Tire Corp.'s Customer Service score is rated right above The Home Depot.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Canadian Tire Corp. | 3.8/5 |
![]() | The Home Depot | 3.6/5 |
![]() | RONA | 3.4/5 |
![]() | Walmart | 3.3/5 |
Canadian Tire Corp. has a 4.1/5 stars for its overall company culture rated by their employees

Canadian Tire Corp. scored a 27 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Canadian Tire Corp. would recommend the brand to a friend. ENPS measures how likely Canadian Tire Corp. employees would recommend working at Canadian Tire Corp. to a friend.
| 52% | Promoters |
|---|---|
| 23% | Passive |
| 25% | Detractors |
| 41% | Promoters |
|---|---|
| 25% | Passive |
| 34% | Detractors |