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NPS
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RONA
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About RONA's Brand
RONA has the best articles and products for your renovation, construction, and home decoration projects. Among its major competitors, RONA is ranked in 3rd place for NPS while Canadian Tire is 1st, and The Home Depot is 2nd.
Brand at a Glance
74%
Customer Loyalty
3.4/5
Product Quality
3.5/5
Pricing
3.4/5
Customer Service
RONA Ranking
- #3 / 4 of its competitors
RONA NPS
RONA's Net Promoter Score (NPS) is a 0 with 37% Promoters, 26% Passives, and 37% Detractors. Net Promoter Score tracks whether RONA's customers would recommend using the product based on a scale of -100 to 100.
RONA Overall NPS
| 37% | Promoters |
|---|---|
| 26% | Passives |
| 37% | Detractors |
RONA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 60 | Jan 2023 | 60 |
Mar 2023 50 | Mar 2023 | 50 |
Jun 2023 27 | Jun 2023 | 27 |
Aug 2023 12 | Aug 2023 | 12 |
Sep 2023 11 | Sep 2023 | 11 |
Mar 2024 0 | Mar 2024 | 0 |
Apr 2024 9 | Apr 2024 | 9 |
May 2024 -9 | May 2024 | -9 |
Jun 2024 -8 | Jun 2024 | -8 |
Aug 2024 -6 | Aug 2024 | -6 |
May 2025 0 | May 2025 | 0 |
Oct 2025 -1 | Oct 2025 | -1 |
How Other Brands Compare
RONA is ranked third for NPS among its competitors. Canadian Tire and The Home Depot come in first and second, with Lowe's Home Improvement coming in at #4.
RONA |  The Home Depot |  Lowe's Home Improvement |  Canadian Tire | |
| Global Ranking | #- | #86 | #128 | #- |
| NPS | 0 | 21 | -5 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $301.06B | $136.70B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RONA NPS by Gender
RONA's NPS was rated -45 by Male customers on Comparably.
Male
-45
RONA's NPS was rated -45 by Male customers on Comparably.
22%
Promoters
11%
Passives
67%
Detractors
Female
N/A
RONA's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
RONA NPS by Ethnicity
RONA's NPS was rated -28 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
RONA NPS by Age
RONA's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
RONA NPS by Usage
RONA's NPS was rated -28 points by customers who have used RONA's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -28 | Over 10 Years | -28 |
RONA NPS vs. Competitors
Compared to its competitors, RONA's NPS is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | NPS Score | |
|---|---|---|
| Canadian Tire | 25 |
| The Home Depot | 21 |
| RONA | 0 |
| Lowe's Home Improvement | -5 |
RONA Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of RONA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
RONA Customer Loyalty Score by Gender
RONA's Customer Loyalty score was rated 80 by Male customers on Comparably.
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Male
80%
Yes
Female
N/A
Yes
RONA Customer Loyalty Score by Ethnicity
RONA's Customer Loyalty score was rated 87% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of RONA.
87
out of 100
Caucasian
RONA Customer Loyalty Score by Age
RONA's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of RONA.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
66+ 100% | 66+ | 100% |
RONA Customer Loyalty Score by Usage
RONA's Customer Loyalty score was rated 87% by customers who have used RONA's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
RONA Customer Loyalty vs. Competitors
Compared to its competitors, RONA's Customer Loyalty score is rated right below Lowe's Home Improvement.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Home Depot | 81% |
| Canadian Tire | 78% |
| Lowe's Home Improvement | 77% |
| RONA | 74% |
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RONA Product Quality
3.4/5
RONA has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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RONA Product Information
RONA’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.rona.ca/en
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into RONA Product Quality
RONA's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers ages 66+.
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Ranked RONA Product Quality the Highest
Ranked RONA Product Quality the Lowest
RONA Product Quality Score by Gender
RONA's Product Quality score was rated 2.9 by Male customers on Comparably.
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Male
2.9/5
Female
N/A
RONA Product Quality Score by Ethnicity
RONA's Product Quality score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of RONA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
RONA Product Quality Score by Age
RONA's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of RONA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.6 | 56-60 | 2.6 |
66+ 1.8 | 66+ | 1.8 |
RONA Product Quality Score by Usage
RONA's Product Quality score was rated 3 stars by customers who have used RONA's products/services for Over 10 Years.
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RONA Product Quality vs. Competitors
Compared to its competitors, RONA's Product Quality score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Product Quality Score | |
|---|---|---|
| Canadian Tire | 3.8/5 |
| The Home Depot | 3.6/5 |
| RONA | 3.4/5 |
| Lowe's Home Improvement | 3.1/5 |
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RONA Pricing
RONA ROI & Value For Money
3.5/5
RONA has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into RONA ROI
RONA's ROI score was rated highest by customers who have used RONA's products/services for Over 10 Years, and rated lowest by customers ages 56-60.
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Ranked RONA ROI the Highest
Ranked RONA ROI the Lowest
RONA ROI Score by Gender
RONA's ROI score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
RONA ROI Score by Ethnicity
RONA's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of RONA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
RONA ROI Score by Age
RONA's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of RONA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.8 | 56-60 | 2.8 |
66+ 3 | 66+ | 3 |
RONA ROI Score by Usage
RONA's ROI score was rated 3.3 stars by customers who have used RONA's products/services for Over 10 Years.
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RONA Pricing vs. Competitors
Compared to its competitors, RONA's ROI score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Pricing Score | |
|---|---|---|
| Canadian Tire | 3.9/5 |
| The Home Depot | 3.6/5 |
| RONA | 3.5/5 |
| Lowe's Home Improvement | 3/5 |
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RONA Customer Satisfaction (CSAT)
RONA Customer Satisfaction (CSAT) Score
56 / 100
RONA has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into RONA Customer Satisfaction
RONA's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by customers ages 66+.
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Ranked RONA Customer Satisfaction the Highest
Ranked RONA Customer Satisfaction the Lowest
RONA Customer Satisfaction Score by Gender
RONA's Customer Satisfaction score was rated 34 by Male customers on Comparably.
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34 / 100
MaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
RONA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
RONA's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
29%
RONA Customer Satisfaction Score by Age
RONA's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of RONA.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 33% | |||||||||||||||
| 66+ | 0% |
RONA Customer Satisfaction Score by Usage
RONA's Customer Satisfaction score was rated 57 points by customers who have used RONA's products/services for Over 10 Years.
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RONA Customer Satisfaction vs. Competitors
Compared to its competitors, RONA's Customer Satisfaction score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Canadian Tire | 73% |
| The Home Depot | 68% |
| RONA | 56% |
| Lowe's Home Improvement | 39% |
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RONA Customer Service
3.4/5
RONA has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About RONA's Customer Service
Website
http://www.rona.ca/en
Phone Number
514-599-5900
Quick Insights into RONA Customer Service
RONA's Customer Service score was rated highest by customers who have used RONA's products/services for Over 10 Years, and rated lowest by customers ages 66+.
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Ranked RONA Customer Service the Highest
Ranked RONA Customer Service the Lowest
RONA Customer Service Score by Gender
RONA's Customer Service score was rated 3 by Male customers on Comparably.
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Male
3/5
Female
N/A
RONA Customer Service Score by Ethnicity
RONA's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of RONA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
RONA Customer Service Score by Age
RONA's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 3 | 56-60 | 3 |
66+ 2 | 66+ | 2 |
RONA Customer Service Score by Usage
RONA's Customer Service score was rated 3.2 stars by customers who have used RONA's products/services for Over 10 Years.
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RONA Customer Service vs. Competitors
Compared to its competitors, RONA's Customer Service score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Customer Service Score | |
|---|---|---|
| Canadian Tire | 3.7/5 |
| The Home Depot | 3.6/5 |
| RONA | 3.4/5 |
| Lowe's Home Improvement | 2.9/5 |
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RONA as an Employer
2.8/5
RONA has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
RONA scored a 0 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of RONA would recommend the brand to a friend. ENPS measures how likely RONA employees would recommend working at RONA to a friend.
Net Promoter Score
0
NPS Score
| 37% | Promoters |
|---|---|
| 26% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 32% | Promoters |
|---|---|
| 18% | Passive |
| 50% | Detractors |
