25
NPS
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Capital City Bank
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About Capital City Bank's Brand
Capital City Bank, was founded in 1895 and now has 59 banking offices and 74 ATMs in Florida, Georgia and Alabama. Among its major competitors, Capital City Bank is ranked in 3rd place for NPS while First Financial Bancorp. is 1st, and Independent Bank is 2nd.Their current market cap is $410.66M
Brand at a Glance
83%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Capital City Bank Ranking
- #1 / 4 of its competitors
Capital City Bank NPS
Capital City Bank's Net Promoter Score (NPS) is a 25 with 50% Promoters, 25% Passives, and 25% Detractors. Net Promoter Score tracks whether Capital City Bank's customers would recommend using the product based on a scale of -100 to 100.
Capital City Bank Overall NPS
| 50% | Promoters |
|---|---|
| 25% | Passives |
| 25% | Detractors |
Capital City Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2022 100 | May 2022 | 100 |
Aug 2022 100 | Aug 2022 | 100 |
Mar 2023 66 | Mar 2023 | 66 |
Apr 2023 25 | Apr 2023 | 25 |
How Other Brands Compare
Capital City Bank is ranked first for NPS among its competitors. Wells Fargo and Capital One come in second and third, with Regions Financial coming in at #4. Among those competitors, it is the lowest valued company behind Wells Fargo.
Capital City Bank |  Wells Fargo |  Capital One |  Regions Financial | |
| Global Ranking | #- | #139 | #- | #- |
| NPS | 25 | 7 | -41 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $410.66M | $156.41B | $54.69B | $20.23B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Capital City Bank NPS vs. Competitors
Compared to its competitors, Capital City Bank's NPS is rated right above Wells Fargo, and is preceded by Independent Bank.
| COMPANY | NPS Score | |
|---|---|---|
 | First Financial Bancorp. | 100 |
 | Independent Bank | 36 |
| Capital City Bank | 25 |
| Wells Fargo | 7 |
 | region | 0 |
| Capital One | -41 |
| Regions Financial | -100 |
Capital City Bank Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Capital City Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Capital City Bank Customer Loyalty vs. Competitors
Compared to its competitors, Capital City Bank's Customer Loyalty score is rated right above Independent Bank, and is preceded by Regions Financial.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| First Financial Bancorp. | 100% |
| Regions Financial | 100% |
| Capital City Bank | 83% |
| Independent Bank | 81% |
| Capital One | 79% |
| region | 76% |
| Wells Fargo | 71% |
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Capital City Bank Product Quality
3.7/5
Capital City Bank has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Capital City Bank Product Information
Capital City Bank’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- https://www.ccbg.com/
- Company Size
- 501-1,000 Employees
Industry
Banking and Financial Services
Capital City Bank Product Quality vs. Competitors
Compared to its competitors, Capital City Bank's Product Quality score is rated right above Wells Fargo, and is preceded by Independent Bank.
| COMPANY | Product Quality Score | |
|---|---|---|
| First Financial Bancorp. | 4/5 |
| Independent Bank | 3.9/5 |
| Capital City Bank | 3.7/5 |
| Wells Fargo | 3.4/5 |
| region | 3.1/5 |
| Regions Financial | 2.5/5 |
| Capital One | 2.3/5 |
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Capital City Bank Pricing
Capital City Bank ROI & Value For Money
3.5/5
Capital City Bank has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Capital City Bank Pricing vs. Competitors
Compared to its competitors, Capital City Bank's ROI score is rated right above Wells Fargo, and is preceded by Independent Bank.
| COMPANY | Pricing Score | |
|---|---|---|
| First Financial Bancorp. | 5/5 |
| Independent Bank | 4/5 |
| Capital City Bank | 3.5/5 |
| Wells Fargo | 3.4/5 |
| Regions Financial | 3/5 |
| region | 2.8/5 |
| Capital One | 2.1/5 |
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Capital City Bank Customer Satisfaction (CSAT)
Capital City Bank Customer Satisfaction (CSAT) Score
75 / 100
Capital City Bank has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Capital City Bank Customer Satisfaction vs. Competitors
Compared to its competitors, Capital City Bank's Customer Satisfaction score is rated right above Wells Fargo, and is preceded by Independent Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Independent Bank | 77% |
| Capital City Bank | 75% |
| Wells Fargo | 60% |
| region | 50% |
| Capital One | 14% |
| First Financial Bancorp. | 0% |
| Regions Financial | 0% |
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Capital City Bank Customer Service
3.5/5
Capital City Bank has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Capital City Bank's Customer Service
Address
P.O. Box 900, Tallahassee, FL 32302
Website
https://www.ccbg.com/
Phone Number
888.671.0400
Capital City Bank's Social Links
Capital City Bank Customer Service vs. Competitors
Compared to its competitors, Capital City Bank's Customer Service score is rated right above region, and is preceded by Wells Fargo.
| COMPANY | Customer Service Score | |
|---|---|---|
| First Financial Bancorp. | 5/5 |
| Independent Bank | 4.2/5 |
| Wells Fargo | 3.5/5 |
| Capital City Bank | 3.5/5 |
| region | 2.8/5 |
| Capital One | 2/5 |
| Regions Financial | 1.5/5 |
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Capital City Bank as an Employer
2.6/5
Capital City Bank has a 2.6/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Capital City Bank scored a 25 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Capital City Bank would recommend the brand to a friend. ENPS measures how likely Capital City Bank employees would recommend working at Capital City Bank to a friend.
Net Promoter Score
25
NPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 44% | Promoters |
|---|---|
| 0% | Passive |
| 56% | Detractors |
