27
NPS
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Carl Zeiss
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About Carl Zeiss' Brand
Carl Zeiss is a German manufacturer of optical systems, industrial measurements, and medical devices. Among its major competitors, Carl Zeiss is ranked in 3rd place for NPS while Ricoh Imaging is 1st, and Canon is 2nd.
Brand at a Glance
70%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Carl Zeiss Ranking
- #3 / 4 of its competitors
Carl Zeiss NPS
Carl Zeiss's Net Promoter Score (NPS) is a 27 with 57% Promoters, 13% Passives, and 30% Detractors. Net Promoter Score tracks whether Carl Zeiss's customers would recommend using the product based on a scale of -100 to 100.
Carl Zeiss Overall NPS
| 57% | Promoters |
|---|---|
| 13% | Passives |
| 30% | Detractors |
Carl Zeiss NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 12 | Feb 2024 | 12 |
Apr 2024 18 | Apr 2024 | 18 |
May 2024 20 | May 2024 | 20 |
Jun 2024 23 | Jun 2024 | 23 |
Jul 2024 23 | Jul 2024 | 23 |
Aug 2024 25 | Aug 2024 | 25 |
Oct 2024 27 | Oct 2024 | 27 |
Jan 2025 24 | Jan 2025 | 24 |
Mar 2025 28 | Mar 2025 | 28 |
Apr 2025 25 | Apr 2025 | 25 |
May 2025 27 | May 2025 | 27 |
Nov 2025 27 | Nov 2025 | 27 |
How Other Brands Compare
Carl Zeiss is ranked third for NPS among its competitors. Ricoh Imaging and Canon come in first and second, with Nikon coming in at #4.
Carl Zeiss |  Canon |  Nikon |  Ricoh Imaging | |
| Global Ranking | #- | #166 | #- | #- |
| NPS | 27 | 31 | 24 | 34 |
| Valuation Updated every 24 hours for public companies | - | $30.53B | $3.29B | $963.46M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Carl Zeiss NPS by Gender
Female customers rated Carl Zeiss's NPS 39 points higher than Male customers.
Male
10
Carl Zeiss's NPS was rated 10 by Male customers on Comparably.
50%
Promoters
10%
Passives
40%
Detractors
Female
49
Carl Zeiss's NPS was rated 49 by Female customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
Carl Zeiss NPS by Ethnicity
Carl Zeiss's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Carl Zeiss NPS by Age
Carl Zeiss's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
Carl Zeiss NPS by Usage
Carl Zeiss's NPS was rated the highest by customers who have used Carl Zeiss's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 17 | 5 to 10 Years | 17 |
Carl Zeiss NPS vs. Competitors
Compared to its competitors, Carl Zeiss's NPS is rated right above Nikon, and is preceded by Canon.
| COMPANY | NPS Score | |
|---|---|---|
| Ricoh Imaging | 34 |
| Canon | 31 |
| Carl Zeiss | 27 |
| Nikon | 24 |
Carl Zeiss Customer Reviews
Out of the 2 Carl Zeiss customer reviews 1 was positive and 1 was constructive. Carl Zeiss customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Carl Zeiss Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Carl Zeiss users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Carl Zeiss Customer Loyalty Score by Gender
Male customers rated Carl Zeiss's Customer Loyalty score 33% higher than Female customers.
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Male
73%
Yes
Female
40%
Yes
Carl Zeiss Customer Loyalty Score by Ethnicity
Carl Zeiss's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Carl Zeiss.
82
out of 100
Caucasian
100
out of 100
African American/Black
33
out of 100
Asian or Pacific Islander
Carl Zeiss Customer Loyalty Score by Age
Carl Zeiss's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 55% | 31-35 | 55% |
56-60 70% | 56-60 | 70% |
Carl Zeiss Customer Loyalty Score by Usage
Carl Zeiss's Customer Loyalty score was rated the highest by customers who have used Carl Zeiss's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Carl Zeiss Customer Loyalty Score by Industry
Carl Zeiss's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Carl Zeiss Customer Loyalty vs. Competitors
Compared to its competitors, Carl Zeiss's Customer Loyalty score is rated right above Ricoh Imaging, and is preceded by Nikon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Canon | 85% |
| Nikon | 84% |
| Carl Zeiss | 70% |
| Ricoh Imaging | 68% |
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Carl Zeiss Product Quality
4/5
Carl Zeiss has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Carl Zeiss Product Information
Carl Zeiss’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Carl Zeiss's product the highest. Reviewers from the Accounting industry rated Carl Zeiss the lowest at 3.5.
- Website
- http://www.zeiss.com
- Company Size
- 10,000+ Employees
Industry
Tech
Hardware and Devices
SaaS
Quick Insights into Carl Zeiss Product Quality
Carl Zeiss's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers from the Accounting industry.
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Ranked Carl Zeiss Product Quality the Highest
Ranked Carl Zeiss Product Quality the Lowest
Carl Zeiss Product Quality Score by Gender
Female customers rated Carl Zeiss's Product Quality score 0.1 stars higher than Male customers.
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Male
4/5
Female
4.1/5
Carl Zeiss Product Quality Score by Ethnicity
Carl Zeiss's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Carl Zeiss Product Quality Score by Age
Carl Zeiss's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
56-60 3.5 | 56-60 | 3.5 |
Carl Zeiss Product Quality Score by Usage
Carl Zeiss's Product Quality score was rated the highest by customers who have used Carl Zeiss's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Carl Zeiss Product Quality Score by Industry
Carl Zeiss's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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Carl Zeiss Product Quality vs. Competitors
Compared to its competitors, Carl Zeiss's Product Quality score is rated right above Nikon, and is preceded by Ricoh Imaging.
| COMPANY | Product Quality Score | |
|---|---|---|
| Canon | 4/5 |
| Ricoh Imaging | 4/5 |
| Carl Zeiss | 4/5 |
| Nikon | 3.9/5 |
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Carl Zeiss Pricing
Carl Zeiss ROI & Value For Money
3.8/5
Carl Zeiss has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Carl Zeiss Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Carl Zeiss.
Quick Insights into Carl Zeiss ROI
Carl Zeiss's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked Carl Zeiss ROI the Highest
Ranked Carl Zeiss ROI the Lowest
Carl Zeiss ROI Score by Gender
Female customers rated Carl Zeiss's ROI score 0.6 stars higher than Male customers.
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Male
3.5/5
Female
4.1/5
Carl Zeiss ROI Score by Ethnicity
Carl Zeiss's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Carl Zeiss ROI Score by Age
Carl Zeiss's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.4 | 31-35 | 4.4 |
56-60 3.5 | 56-60 | 3.5 |
Carl Zeiss ROI Score by Usage
Carl Zeiss's ROI score was rated the highest by customers who have used Carl Zeiss's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Carl Zeiss ROI Score by Industry
Carl Zeiss's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Carl Zeiss Pricing vs. Competitors
Compared to its competitors, Carl Zeiss's ROI score is rated right above Nikon, and is preceded by Canon.
| COMPANY | Pricing Score | |
|---|---|---|
| Canon | 3.8/5 |
| Carl Zeiss | 3.8/5 |
| Nikon | 3.7/5 |
| Ricoh Imaging | 3.6/5 |
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Carl Zeiss Customer Satisfaction (CSAT)
Carl Zeiss Customer Satisfaction (CSAT) Score
77 / 100
Carl Zeiss has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
54%
Satisfied
23%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
13%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Carl Zeiss Customer Satisfaction
Carl Zeiss's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Male customers.
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Ranked Carl Zeiss Customer Satisfaction the Highest
Ranked Carl Zeiss Customer Satisfaction the Lowest
Carl Zeiss Customer Satisfaction Score by Gender
Female customers rated Carl Zeiss's Customer Satisfaction score 28 points higher than Male customers.
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56 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 11% |
84 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 16% |
Carl Zeiss Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Carl Zeiss' Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
CSAT according to African American/Black
Carl Zeiss' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Carl Zeiss' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Carl Zeiss Customer Satisfaction Score by Age
Carl Zeiss's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 75% | |||||||||||||||
| 56-60 | 67% |
Carl Zeiss Customer Satisfaction Score by Usage
Carl Zeiss's Customer Satisfaction score was rated 67 points by customers who have used Carl Zeiss's products/services for 1 to 2 Years, and by customers with 5 to 10 Years of usage.
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Carl Zeiss Customer Satisfaction Score by Industry
Carl Zeiss's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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}Carl Zeiss Customer Satisfaction vs. Competitors
Compared to its competitors, Carl Zeiss's Customer Satisfaction score is rated right above Nikon, and is preceded by Canon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ricoh Imaging | 100% |
| Canon | 79% |
| Carl Zeiss | 77% |
| Nikon | 75% |
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Carl Zeiss Customer Service
3.8/5
Carl Zeiss has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Carl Zeiss's Customer Service
Website
http://www.zeiss.com
Phone Number
+49 7364 200
Quick Insights into Carl Zeiss Customer Service
Carl Zeiss's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Tech industry.
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Ranked Carl Zeiss Customer Service the Highest
Ranked Carl Zeiss Customer Service the Lowest
Carl Zeiss Customer Service Score by Gender
Female customers rated Carl Zeiss's Customer Service score 0.9 stars higher than Male customers.
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Male
3.2/5
Female
4.1/5
Carl Zeiss Customer Service Score by Ethnicity
Carl Zeiss's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Carl Zeiss Customer Service Score by Age
Carl Zeiss's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.4 | 31-35 | 4.4 |
56-60 3.5 | 56-60 | 3.5 |
Carl Zeiss Customer Service Score by Usage
Carl Zeiss's Customer Service score was rated the highest by customers who have used Carl Zeiss's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Carl Zeiss Customer Service Score by Industry
Carl Zeiss's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Carl Zeiss Customer Service vs. Competitors
Compared to its competitors, Carl Zeiss's Customer Service score is rated right above Ricoh Imaging, and is preceded by Canon.
| COMPANY | Customer Service Score | |
|---|---|---|
| Canon | 3.9/5 |
| Carl Zeiss | 3.8/5 |
| Ricoh Imaging | 3.6/5 |
| Nikon | 3.5/5 |
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Carl Zeiss as an Employer
Consumer vs. Employees
Carl Zeiss scored a 27 for Net Promoter Score and a 38 for Employee Net Promoter Score. NPS gauges how likely a customer of Carl Zeiss would recommend the brand to a friend. ENPS measures how likely Carl Zeiss employees would recommend working at Carl Zeiss to a friend.
Net Promoter Score
27
NPS Score
| 57% | Promoters |
|---|---|
| 13% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
38
eNPS Score
| 62% | Promoters |
|---|---|
| 14% | Passive |
| 24% | Detractors |
