50
NPS
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Carlson
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About Carlson's Brand
Carlson is a family-owned, global hospitality and travel company, operating brands, including Quorvus Collection, Radisson Blu, and more. Among its major competitors, Carlson is ranked in 1st place for NPS while Marriott is 2nd, and Hooters is 3rd.
Brand at a Glance
100%
Customer Loyalty
4/5
Product Quality
3/5
Pricing
3/5
Customer Service
Carlson Ranking
- #1 / 4 of its competitors
Carlson NPS
Carlson's Net Promoter Score (NPS) is a 50 with 50% Promoters, 50% Passives, and 0% Detractors. Net Promoter Score tracks whether Carlson's customers would recommend using the product based on a scale of -100 to 100.
Carlson Overall NPS
| 50% | Promoters |
|---|---|
| 50% | Passives |
| 0% | Detractors |
Carlson NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 0 | Feb 2022 | 0 |
Mar 2022 50 | Mar 2022 | 50 |
How Other Brands Compare
Carlson is ranked first for NPS among its competitors. Marriott and Hooters come in second and third, with Outback Steakhouse coming in at #4.
Carlson |  Marriott |  Outback Steakhouse |  Hooters | |
| Global Ranking | #- | #79 | #431 | #- |
| NPS | 50 | 15 | -16 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $44.20B | $2.42B | $4.18M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Carlson NPS vs. Competitors
Compared to its competitors, Carlson's NPS is rated right above Marriott.
| COMPANY | NPS Score | |
|---|---|---|
| Carlson | 50 |
| Marriott | 15 |
 | The Coaching Inn Group | N/A |
| Hooters | -11 |
| Outback Steakhouse | -16 |
Carlson Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Carlson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Carlson Customer Loyalty vs. Competitors
Compared to its competitors, Carlson's Customer Loyalty score is rated right above Marriott.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Carlson | 100% |
| Marriott | 81% |
| Outback Steakhouse | 69% |
| Hooters | 68% |
| The Coaching Inn Group | N/A |
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Carlson Product Quality
4/5
Carlson has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Carlson Product Information
Carlson’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://carlson.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Consumer Services
Travel
Carlson Product Quality vs. Competitors
Compared to its competitors, Carlson's Product Quality score is rated right above Marriott.
| COMPANY | Product Quality Score | |
|---|---|---|
| Carlson | 4/5 |
| Marriott | 3.5/5 |
| Hooters | 3.1/5 |
| Outback Steakhouse | 2.7/5 |
| The Coaching Inn Group | N/A |
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Carlson Pricing
Carlson ROI & Value For Money
3/5
Carlson has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Carlson Pricing vs. Competitors
Compared to its competitors, Carlson's ROI score is rated right above Outback Steakhouse, and is preceded by Hooters.
| COMPANY | Pricing Score | |
|---|---|---|
| Marriott | 3.4/5 |
| Hooters | 3/5 |
| Carlson | 3/5 |
| Outback Steakhouse | 2.6/5 |
| The Coaching Inn Group | N/A |
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Carlson Customer Satisfaction (CSAT)
Carlson Customer Satisfaction (CSAT) Score
100 / 100
Carlson has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Carlson Customer Satisfaction vs. Competitors
Compared to its competitors, Carlson's Customer Satisfaction score is rated right above Marriott.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Carlson | 100% |
| Marriott | 64% |
| Hooters | 51% |
| Outback Steakhouse | 45% |
| The Coaching Inn Group | 0% |
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Carlson Customer Service
3/5
Carlson has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Carlson's Customer Service
Address
701 Carlson Parkway,, U.S.A, Minnetonka, MN
Website
http://carlson.com/
Phone Number
(763)212-5000
Carlson Customer Service vs. Competitors
Compared to its competitors, Carlson's Customer Service score is rated right above Outback Steakhouse, and is preceded by Hooters.
| COMPANY | Customer Service Score | |
|---|---|---|
| Marriott | 3.4/5 |
| Hooters | 3.2/5 |
| Carlson | 3/5 |
| Outback Steakhouse | 2.7/5 |
| The Coaching Inn Group | N/A |
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Carlson as an Employer
3.4/5
Carlson has a 3.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Carlson scored a 50 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Carlson would recommend the brand to a friend. ENPS measures how likely Carlson employees would recommend working at Carlson to a friend.
Net Promoter Score
50
NPS Score
| 50% | Promoters |
|---|---|
| 50% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
