-26
NPS
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CBS Corporation
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About CBS Corporation's Brand
CBS Corporation is a mass media company that creates and distributes content across a variety of platforms to audiences around the world. Among its major competitors, CBS Corporation is ranked in 5th place for NPS while Netflix is 1st, and The Walt Disney Company is 2nd.Their current market cap is $15.28B
Brand at a Glance
70%
Customer Loyalty
2.8/5
Product Quality
2.5/5
Pricing
2.5/5
Customer Service
CBS Corporation Ranking
- #4 / 4 of its competitors
CBS Corporation NPS
CBS Corporation's Net Promoter Score (NPS) is a -26 with 30% Promoters, 14% Passives, and 56% Detractors. Net Promoter Score tracks whether CBS Corporation's customers would recommend using the product based on a scale of -100 to 100.
CBS Corporation Overall NPS
| 30% | Promoters |
|---|---|
| 14% | Passives |
| 56% | Detractors |
CBS Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 -21 | May 2024 | -21 |
Jul 2024 -22 | Jul 2024 | -22 |
Aug 2024 -17 | Aug 2024 | -17 |
Nov 2024 -19 | Nov 2024 | -19 |
Feb 2025 -19 | Feb 2025 | -19 |
Apr 2025 -21 | Apr 2025 | -21 |
May 2025 -22 | May 2025 | -22 |
Jul 2025 -24 | Jul 2025 | -24 |
Aug 2025 -24 | Aug 2025 | -24 |
Sep 2025 -26 | Sep 2025 | -26 |
Nov 2025 -26 | Nov 2025 | -26 |
Jan 2026 -26 | Jan 2026 | -26 |
How Other Brands Compare
CBS Corporation is ranked #4 for NPS among its competitors. Netflix and The Walt Disney Company come in first and second, with Hulu coming in at third. Among those competitors, it is the lowest valued company behind The Walt Disney Company.
CBS Corporation |  Netflix |  The Walt Disney Company |  Hulu | |
| Global Ranking | #- | #4 | #13 | #127 |
| NPS | -26 | 43 | 38 | -2 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $15.28B | $230.47B | $343.03B | $238.31B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CBS Corporation NPS by Gender
Male customers rated CBS Corporation's NPS 6 points higher than Female customers.
Male
-35
CBS Corporation's NPS was rated -35 by Male customers on Comparably.
29%
Promoters
7%
Passives
64%
Detractors
Female
-41
CBS Corporation's NPS was rated -41 by Female customers on Comparably.
26%
Promoters
7%
Passives
67%
Detractors
CBS Corporation NPS by Ethnicity
CBS Corporation's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -79 | Caucasian | -79 |
African American/Black 60 | African American/Black | 60 |
Other -100 | Other | -100 |
CBS Corporation NPS by Age
CBS Corporation's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
CBS Corporation NPS by Usage
CBS Corporation's NPS was rated the highest by customers who have used CBS Corporation's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -52 | Over 10 Years | -52 |
CBS Corporation NPS vs. Competitors
Compared to its competitors, CBS Corporation's NPS is rated right below Hulu.
| COMPANY | NPS Score | |
|---|---|---|
| Netflix | 43 |
| The Walt Disney Company | 38 |
 | NBCUniversal | 17 |
| Hulu | -2 |
| CBS Corporation | -26 |
CBS Corporation Customer Reviews
Out of the 4 CBS Corporation customer reviews 1 was positive and 3 were constructive. CBS Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
CBS Corporation Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of CBS Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CBS Corporation Customer Loyalty Score by Gender
Male customers rated CBS Corporation's Customer Loyalty score 4% higher than Female customers.
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Male
74%
Yes
Female
70%
Yes
CBS Corporation Customer Loyalty Score by Ethnicity
CBS Corporation's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
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68
out of 100
Caucasian
100
out of 100
African American/Black
70
out of 100
Other
CBS Corporation Customer Loyalty Score by Age
CBS Corporation's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 40% | 56-60 | 40% |
61-65 100% | 61-65 | 100% |
66+ 70% | 66+ | 70% |
CBS Corporation Customer Loyalty Score by Usage
CBS Corporation's Customer Loyalty score was rated the highest by customers who have used CBS Corporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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CBS Corporation Customer Loyalty Score by Industry
CBS Corporation's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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CBS Corporation Customer Loyalty vs. Competitors
Compared to its competitors, CBS Corporation's Customer Loyalty score is rated right below Hulu.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Netflix | 87% |
| The Walt Disney Company | 83% |
| NBCUniversal | 73% |
| Hulu | 72% |
| CBS Corporation | 70% |
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CBS Corporation Product Quality
2.8/5
CBS Corporation has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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CBS Corporation Product Information
CBS Corporation’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated CBS Corporation's product the highest. Reviewers from the Tech industry rated CBS Corporation the lowest at 1.5.
- Website
- http://cbscorporation.com/
- Company Size
- 1,001-5,000 Employees
Industry
Arts and Entertainment
Quick Insights into CBS Corporation Product Quality
CBS Corporation's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers from the Tech industry.
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Ranked CBS Corporation Product Quality the Highest
Ranked CBS Corporation Product Quality the Lowest
CBS Corporation Product Quality Score by Gender
CBS Corporation's Product Quality score was rated 2.8 by both Female and Male customers on Comparably.
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Male
2.8/5
Female
2.8/5
CBS Corporation Product Quality Score by Ethnicity
CBS Corporation's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 2 | Other | 2 |
CBS Corporation Product Quality Score by Age
CBS Corporation's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.6 | 56-60 | 2.6 |
61-65 5 | 61-65 | 5 |
66+ 2.4 | 66+ | 2.4 |
CBS Corporation Product Quality Score by Usage
CBS Corporation's Product Quality score was rated the highest by customers who have used CBS Corporation's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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CBS Corporation Product Quality Score by Industry
CBS Corporation's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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CBS Corporation Product Quality vs. Competitors
Compared to its competitors, CBS Corporation's Product Quality score is rated right below Hulu.
| COMPANY | Product Quality Score | |
|---|---|---|
| Netflix | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| NBCUniversal | 3.4/5 |
| Hulu | 3.3/5 |
| CBS Corporation | 2.8/5 |
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CBS Corporation Pricing
CBS Corporation ROI & Value For Money
2.5/5
CBS Corporation has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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CBS Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from CBS Corporation.
Quick Insights into CBS Corporation ROI
CBS Corporation's ROI score was rated highest by customers ages 61-65, and rated lowest by customers from the Tech industry.
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Ranked CBS Corporation ROI the Highest
Ranked CBS Corporation ROI the Lowest
CBS Corporation ROI Score by Gender
Female customers rated CBS Corporation's ROI score 0.3 stars higher than Male customers.
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Male
2.3/5
Female
2.6/5
CBS Corporation ROI Score by Ethnicity
CBS Corporation's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CBS Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 2 | Other | 2 |
CBS Corporation ROI Score by Age
CBS Corporation's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 2.6 | 56-60 | 2.6 |
61-65 5 | 61-65 | 5 |
66+ 1.8 | 66+ | 1.8 |
CBS Corporation ROI Score by Usage
CBS Corporation's ROI score was rated the highest by customers who have used CBS Corporation's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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CBS Corporation ROI Score by Industry
CBS Corporation's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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CBS Corporation Pricing vs. Competitors
Compared to its competitors, CBS Corporation's ROI score is rated right below Hulu.
| COMPANY | Pricing Score | |
|---|---|---|
| Netflix | 4/5 |
| The Walt Disney Company | 3.7/5 |
| NBCUniversal | 3.5/5 |
| Hulu | 3.1/5 |
| CBS Corporation | 2.5/5 |
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CBS Corporation Customer Satisfaction (CSAT)
CBS Corporation Customer Satisfaction (CSAT) Score
37 / 100
CBS Corporation has an overall Customer Satisfaction score of 37 rated by its users and customers.
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Very Satisfied
21%
Satisfied
16%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
8%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CBS Corporation Customer Satisfaction
CBS Corporation's Customer Satisfaction score was rated highest by customers who have used CBS Corporation's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked CBS Corporation Customer Satisfaction the Highest
Ranked CBS Corporation Customer Satisfaction the Lowest
CBS Corporation Customer Satisfaction Score by Gender
Male customers rated CBS Corporation's Customer Satisfaction score 11 points higher than Female customers.
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50 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
39 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 0% | |
Very Dissatisfied | 46% |
CBS Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CBS Corporation's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.
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23 / 100
Very Satisfied
15%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
23%
Very Dissatisfied
46%
CSAT according to African American/Black
CBS Corporation's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
CBS Corporation's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CBS Corporation Customer Satisfaction Score by Age
CBS Corporation's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 34% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 20% |
CBS Corporation Customer Satisfaction Score by Usage
CBS Corporation's Customer Satisfaction score was rated the highest by customers who have used CBS Corporation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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CBS Corporation Customer Satisfaction Score by Industry
CBS Corporation's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}CBS Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, CBS Corporation's Customer Satisfaction score is rated right below Hulu.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Netflix | 85% |
| The Walt Disney Company | 77% |
| NBCUniversal | 61% |
| Hulu | 51% |
| CBS Corporation | 37% |
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CBS Corporation Customer Service
2.5/5
CBS Corporation has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About CBS Corporation's Customer Service
Address
New York City, NY 10019
Website
http://cbscorporation.com/
Phone Number
1(212)975-4321
CBS Corporation's Social Links
Quick Insights into CBS Corporation Customer Service
CBS Corporation's Customer Service score was rated highest by customers ages 61-65, and rated lowest by customers from the Tech industry.
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Ranked CBS Corporation Customer Service the Highest
Ranked CBS Corporation Customer Service the Lowest
CBS Corporation Customer Service Score by Gender
Female customers rated CBS Corporation's Customer Service score 0.3 stars higher than Male customers.
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Male
2.3/5
Female
2.6/5
CBS Corporation Customer Service Score by Ethnicity
CBS Corporation's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 1.6 | Other | 1.6 |
CBS Corporation Customer Service Score by Age
CBS Corporation's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 2.6 | 56-60 | 2.6 |
61-65 4.6 | 61-65 | 4.6 |
66+ 1.9 | 66+ | 1.9 |
CBS Corporation Customer Service Score by Usage
CBS Corporation's Customer Service score was rated the highest by customers who have used CBS Corporation's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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CBS Corporation Customer Service Score by Industry
CBS Corporation's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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CBS Corporation Customer Service vs. Competitors
Compared to its competitors, CBS Corporation's Customer Service score is rated right below Hulu.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Walt Disney Company | 4.1/5 |
| Netflix | 4/5 |
| NBCUniversal | 3.4/5 |
| Hulu | 3/5 |
| CBS Corporation | 2.5/5 |
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CBS Corporation as an Employer
3.2/5
CBS Corporation has a 3.2/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of CBS Corporation
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
CBS Corporation scored a -26 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of CBS Corporation would recommend the brand to a friend. ENPS measures how likely CBS Corporation employees would recommend working at CBS Corporation to a friend.
Net Promoter Score
-26
NPS Score
| 30% | Promoters |
|---|---|
| 14% | Passive |
| 56% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 31% | Promoters |
|---|---|
| 21% | Passive |
| 48% | Detractors |
