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NPS
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CDM Media
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About CDM Media's Brand
CDM Media is leading B2B technology marketing and media firm that specializes in engagement with C-level executives. Among its major competitors, CDM Media is ranked in 3rd place for NPS while Active Interest Media is 1st, and Gartner is 2nd.
Brand at a Glance
10%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
CDM Media Ranking
- #3 / 4 of its competitors
CDM Media NPS
CDM Media's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether CDM Media's customers would recommend using the product based on a scale of -100 to 100.
CDM Media Overall NPS
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
CDM Media NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 100 | Dec 2024 | 100 |
Mar 2025 0 | Mar 2025 | 0 |
How Other Brands Compare
CDM Media is ranked third for NPS among its competitors. Active Interest Media and Gartner come in first and second, with HIMSS coming in at #4.
CDM Media |  Gartner |  Active Interest Media |  HIMSS | |
| Global Ranking | #- | #477 | #- | #- |
| NPS | 0 | 27 | 50 | -100 |
| Valuation Updated every 24 hours for public companies | - | $16.42B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CDM Media NPS vs. Competitors
Compared to its competitors, CDM Media's NPS is rated right above CIOsynergy, and is preceded by Gartner.
| COMPANY | NPS Score | |
|---|---|---|
| Active Interest Media | 50 |
| Gartner | 27 |
| CDM Media | 0 |
 | CIOsynergy | N/A |
| HIMSS | -100 |
 | Forum for All | -100 |
CDM Media Customer Reviews
Out of the 2 CDM Media customer reviews 1 was positive and 1 was constructive. CDM Media customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
CDM Media Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of CDM Media users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CDM Media Customer Loyalty vs. Competitors
Compared to its competitors, CDM Media's Customer Loyalty score is rated right above HIMSS, and is preceded by Gartner.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Active Interest Media | 100% |
| Forum for All | 100% |
| Gartner | 79% |
| CDM Media | 10% |
| HIMSS | 10% |
| CIOsynergy | N/A |
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CDM Media Product Quality
2.7/5
CDM Media has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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CDM Media Product Information
CDM Media’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Website
- http://www.cdmmedia.com/
- Company Size
- 51-200 Employees
Industry
Tech
Professional Services
CDM Media Product Quality vs. Competitors
Compared to its competitors, CDM Media's Product Quality score is rated right above HIMSS, and is preceded by Gartner.
| COMPANY | Product Quality Score | |
|---|---|---|
| Forum for All | 5/5 |
| Active Interest Media | 4.5/5 |
| Gartner | 3.9/5 |
| CDM Media | 2.7/5 |
| HIMSS | 1.5/5 |
| CIOsynergy | N/A |
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CDM Media Pricing
CDM Media ROI & Value For Money
2.7/5
CDM Media has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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CDM Media Pricing vs. Competitors
Compared to its competitors, CDM Media's ROI score is rated right above HIMSS, and is preceded by Forum for All.
| COMPANY | Pricing Score | |
|---|---|---|
| Active Interest Media | 4.5/5 |
| Gartner | 3.8/5 |
| Forum for All | 3/5 |
| CDM Media | 2.7/5 |
| HIMSS | 1.5/5 |
| CIOsynergy | N/A |
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CDM Media Customer Satisfaction (CSAT)
CDM Media Customer Satisfaction (CSAT) Score
50 / 100
CDM Media has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CDM Media Customer Satisfaction vs. Competitors
Compared to its competitors, CDM Media's Customer Satisfaction score is rated right above HIMSS, and is preceded by Gartner.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Active Interest Media | 100% |
| Gartner | 78% |
| CDM Media | 50% |
| HIMSS | 0% |
| Forum for All | 0% |
| CIOsynergy | 0% |
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CDM Media Customer Service
2.7/5
CDM Media has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About CDM Media's Customer Service
Address
155 N. Wacker Drive, Suite 3600, Chicago, IL
Website
http://www.cdmmedia.com/
Phone Number
1(312)374-0800
CDM Media Customer Service vs. Competitors
Compared to its competitors, CDM Media's Customer Service score is rated right above HIMSS, and is preceded by Forum for All.
| COMPANY | Customer Service Score | |
|---|---|---|
| Active Interest Media | 4.2/5 |
| Gartner | 3.9/5 |
| Forum for All | 3/5 |
| CDM Media | 2.7/5 |
| HIMSS | 1.5/5 |
| CIOsynergy | N/A |
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CDM Media as an Employer
2.5/5
CDM Media has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
CDM Media scored a 0 for Net Promoter Score and a -60 for Employee Net Promoter Score. NPS gauges how likely a customer of CDM Media would recommend the brand to a friend. ENPS measures how likely CDM Media employees would recommend working at CDM Media to a friend.
Net Promoter Score
0
NPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-60
eNPS Score
| 20% | Promoters |
|---|---|
| 0% | Passive |
| 80% | Detractors |
