-34
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Cherry
Marketing or Exec? Claim Your Free Account
About Cherry's Brand
a global leader in the design, development, and manufacture of computer keyboards, snap-action and rocker switches, magnetic sensors . Among its major competitors, Cherry is ranked in 5th place for NPS while Apple is 1st, and Churchill Downs is 2nd.
Brand at a Glance
10%
Customer Loyalty
4/5
Product Quality
3/5
Pricing
3.5/5
Customer Service
Cherry Ranking
- #4 / 4 of its competitors
Cherry NPS
Cherry's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Cherry's customers would recommend using the product based on a scale of -100 to 100.
Cherry Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
Cherry NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -100 | Jun 2023 | -100 |
Jan 2024 -100 | Jan 2024 | -100 |
May 2024 -33 | May 2024 | -33 |
How Other Brands Compare
Cherry is ranked #4 for NPS among its competitors. Apple and Churchill Downs come in first and second, with Golden Entertainment coming in at third.
Cherry |  Apple |  Churchill Downs |  Golden Entertainment | |
| Global Ranking | #- | #5 | #- | #- |
| NPS | -34 | 48 | 20 | -31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $2.11T | $8.91B | $1.26B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cherry NPS vs. Competitors
Compared to its competitors, Cherry's NPS is rated right below Golden Entertainment.
| COMPANY | NPS Score | |
|---|---|---|
| Apple | 48 |
| Churchill Downs | 20 |
 | Parx Casino | -17 |
| Golden Entertainment | -31 |
| Cherry | -34 |
Cherry Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Cherry users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cherry Customer Loyalty vs. Competitors
Compared to its competitors, Cherry's Customer Loyalty score is rated right below Parx Casino.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Golden Entertainment | 88% |
| Apple | 86% |
| Churchill Downs | 78% |
| Parx Casino | 75% |
| Cherry | 10% |
Unlock Cherry Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cherry Customer Loyalty vs. Competitors data and gain insights into your customers today.
Cherry Product Quality
4/5
Cherry has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Cherry's overall Product Quality score rated by its users and customers.
Cherry Product Information
Cherry’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.cherrycorp.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Hardware and Devices
Cherry Product Quality vs. Competitors
Compared to its competitors, Cherry's Product Quality score is rated right above Churchill Downs, and is preceded by Apple.
| COMPANY | Product Quality Score | |
|---|---|---|
| Apple | 4.3/5 |
| Cherry | 4/5 |
| Churchill Downs | 3.5/5 |
| Golden Entertainment | 3.1/5 |
| Parx Casino | 2.6/5 |
Unlock Cherry Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cherry Product Quality vs. Competitors data and gain insights into your customers today.
Cherry Pricing
Cherry ROI & Value For Money
3/5
Cherry has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Cherry's overall ROI score rated by its users and customers.
Cherry Pricing vs. Competitors
Compared to its competitors, Cherry's ROI score is rated right above Golden Entertainment, and is preceded by Churchill Downs.
| COMPANY | Pricing Score | |
|---|---|---|
| Apple | 4/5 |
| Churchill Downs | 3.6/5 |
| Cherry | 3/5 |
| Golden Entertainment | 2.8/5 |
| Parx Casino | 2.6/5 |
Unlock Cherry ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cherry ROI vs. Competitors data and gain insights into your customers today.
Cherry Customer Satisfaction (CSAT)
Cherry Customer Satisfaction (CSAT) Score
100 / 100
Cherry has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cherry Customer Satisfaction vs. Competitors
Compared to its competitors, Cherry's Customer Satisfaction score is rated right above Apple.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cherry | 100% |
| Apple | 85% |
| Churchill Downs | 64% |
| Golden Entertainment | 58% |
| Parx Casino | 45% |
Unlock Cherry Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cherry Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Cherry Customer Service
3.5/5
Cherry has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Cherry's overall Customer Service score rated by its users and customers.
About Cherry's Customer Service
Address
11200 88th Avenue, Pleasant Prairie, WI
Website
http://www.cherrycorp.com/
Cherry Customer Service vs. Competitors
Compared to its competitors, Cherry's Customer Service score is rated right above Golden Entertainment, and is preceded by Churchill Downs.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| Churchill Downs | 3.5/5 |
| Cherry | 3.5/5 |
| Golden Entertainment | 2.9/5 |
| Parx Casino | 2.6/5 |
Unlock Cherry Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cherry Customer Service vs. Competitors data and gain insights into your customers today.
Cherry as an Employer
Consumer vs. Employees
Cherry scored a -34 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Cherry would recommend the brand to a friend. ENPS measures how likely Cherry employees would recommend working at Cherry to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |
