-36
NPS
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CKE Restaurants
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About CKE Restaurants' Brand
CKE Restaurants operates and franchises brands in the quick-service restaurant industry. Among its major competitors, CKE Restaurants is ranked in 4th place for NPS while Carl's Jr is 1st, and Yum! Brands is 2nd.
Brand at a Glance
63%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
CKE Restaurants Ranking
- #4 / 4 of its competitors
CKE Restaurants NPS
CKE Restaurants's Net Promoter Score (NPS) is a -36 with 21% Promoters, 22% Passives, and 57% Detractors. Net Promoter Score tracks whether CKE Restaurants's customers would recommend using the product based on a scale of -100 to 100.
CKE Restaurants Overall NPS
| 21% | Promoters |
|---|---|
| 22% | Passives |
| 57% | Detractors |
CKE Restaurants NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2020 0 | Apr 2020 | Apr 2020 |
Jun 2020 -50 | Jun 2020 | Jun 2020 |
Jan 2021 -66 | Jan 2021 | Jan 2021 |
Feb 2021 -20 | Feb 2021 | Feb 2021 |
Mar 2021 -34 | Mar 2021 | Mar 2021 |
May 2021 -43 | May 2021 | May 2021 |
Jul 2021 -50 | Jul 2021 | Jul 2021 |
Aug 2021 -44 | Aug 2021 | Aug 2021 |
Sep 2021 -36 | Sep 2021 | Sep 2021 |
Nov 2021 -42 | Nov 2021 | Nov 2021 |
Dec 2021 -30 | Dec 2021 | Dec 2021 |
Jan 2022 -36 | Jan 2022 | Jan 2022 |
How Other Brands Compare
CKE Restaurants is ranked #4 for NPS among its competitors. Carl's Jr and Yum! Brands come in first and second, with Hardee's coming in at third.
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CKE Restaurants |  Yum! Brands |  Carl's Jr |  Hardee's | |
| Global Ranking | #- | #135 | #885 | #- |
| NPS | -36 | 21 | 49 | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $32.46B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CKE Restaurants NPS vs. Competitors
Compared to its competitors, CKE Restaurants's NPS is rated right below Hardee's.
| COMPANY | NPS Score | |
|---|---|---|
| Carl's Jr | 49 |
| Yum! Brands | 21 |
| Hardee's | 3 |
| CKE Restaurants | -36 |
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CKE Restaurants Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of CKE Restaurants users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CKE Restaurants Customer Loyalty vs. Competitors
Compared to its competitors, CKE Restaurants's Customer Loyalty score is rated right above Hardee's, and is preceded by Yum! Brands.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Carl's Jr | 84% |
| Yum! Brands | 74% |
| CKE Restaurants | 63% |
| Hardee's | 61% |
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CKE Restaurants Product Quality
2.8/5
CKE Restaurants has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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CKE Restaurants Product Information
CKE Restaurants’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://www.ckr.com
- Company Size
- 10,000+ Employees
CKE Restaurants Product Quality vs. Competitors
Compared to its competitors, CKE Restaurants's Product Quality score is rated right below Hardee's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Carl's Jr | 4.2/5 |
| Yum! Brands | 3.7/5 |
| Hardee's | 3.2/5 |
| CKE Restaurants | 2.8/5 |
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CKE Restaurants Pricing
CKE Restaurants ROI & Value For Money
2.7/5
CKE Restaurants has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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CKE Restaurants Pricing vs. Competitors
Compared to its competitors, CKE Restaurants's ROI score is rated right below Hardee's.
| COMPANY | Pricing Score | |
|---|---|---|
| Carl's Jr | 3.8/5 |
| Yum! Brands | 3.8/5 |
| Hardee's | 2.9/5 |
| CKE Restaurants | 2.7/5 |
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CKE Restaurants Customer Service
2.8/5
CKE Restaurants has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About CKE Restaurants's Customer Service
Website
http://www.ckr.com
Phone Number
(714) 780-6501
CKE Restaurants Customer Service vs. Competitors
Compared to its competitors, CKE Restaurants's Customer Service score is rated right below Hardee's.
| COMPANY | Customer Service Score | |
|---|---|---|
| Carl's Jr | 4/5 |
| Yum! Brands | 3.8/5 |
| Hardee's | 3.1/5 |
| CKE Restaurants | 2.8/5 |
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CKE Restaurants as an Employer
2.2/5
CKE Restaurants has a 2.2/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
CKE Restaurants scored a -36 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of CKE Restaurants would recommend the brand to a friend. ENPS measures how likely CKE Restaurants employees would recommend working at CKE Restaurants to a friend.
Net Promoter Score
-36
NPS Score
| 21% | Promoters |
|---|---|
| 22% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-40
eNPS Score
| 25% | Promoters |
|---|---|
| 10% | Passive |
| 65% | Detractors |
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