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CKE Restaurants
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About CKE Restaurants' Brand

CKE Restaurants operates and franchises brands in the quick-service restaurant industry. Among its major competitors, CKE Restaurants is ranked in 4th place for NPS while Carl's Jr is 1st, and Yum! Brands is 2nd.

Brand at a Glance

63%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service

CKE Restaurants Ranking

CKE Restaurants NPS

CKE Restaurants's Net Promoter Score (NPS) is a -36 with 21% Promoters, 22% Passives, and 57% Detractors. Net Promoter Score tracks whether CKE Restaurants's customers would recommend using the product based on a scale of -100 to 100.

CKE Restaurants Overall NPS

-36
NPS
21%Promoters
22%Passives
57%Detractors
CKE Restaurants Overall NPS

CKE Restaurants NPS Trend

-100
-50
0
50
100
Apr 2020
0
Apr 2020Apr 2020
Jun 2020
-50
Jun 2020Jun 2020
Jan 2021
-66
Jan 2021Jan 2021
Feb 2021
-20
Feb 2021Feb 2021
Mar 2021
-34
Mar 2021Mar 2021
May 2021
-43
May 2021May 2021
Jul 2021
-50
Jul 2021Jul 2021
Aug 2021
-44
Aug 2021Aug 2021
Sep 2021
-36
Sep 2021Sep 2021
Nov 2021
-42
Nov 2021Nov 2021
Dec 2021
-30
Dec 2021Dec 2021
Jan 2022
-36
Jan 2022Jan 2022

How Other Brands Compare

CKE Restaurants is ranked #4 for NPS among its competitors. Carl's Jr and Yum! Brands come in first and second, with Hardee's coming in at third.

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CKE Restaurants' Logo
CKE Restaurants
Yum! Brands' Logo
Yum! Brands
Carl's Jr's Logo
Carl's Jr
Hardee's' Logo
Hardee's
Global Ranking#-#135#885#-
NPS-3621493
Social Sentiment Calculated by analyzing social media and other online mentions---Neutral
Valuation Updated every 24 hours for public companies-$32.46B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CKE Restaurants NPS vs. Competitors

Compared to its competitors, CKE Restaurants's NPS is rated right below Hardee's.

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CKE Restaurants Customer Loyalty

63%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

63% of CKE Restaurants users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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63
63%
37
37%
CKE Restaurants Customer Loyalty

CKE Restaurants Customer Loyalty vs. Competitors

Compared to its competitors, CKE Restaurants's Customer Loyalty score is rated right above Hardee's, and is preceded by Yum! Brands.

COMPANYCustomer Loyalty Score
Carl's Jr84%
Yum! Brands74%
CKE Restaurants63%
Hardee's61%

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CKE Restaurants Product Quality

2.8/5

CKE Restaurants has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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CKE Restaurants Product Information

CKE Restaurants’s product quality score is a 2.8 out of 5 as rated by its users and customers.

Website
http://www.ckr.com
Company Size
10,000+ Employees

CKE Restaurants Product Quality vs. Competitors

Compared to its competitors, CKE Restaurants's Product Quality score is rated right below Hardee's.

COMPANYProduct Quality Score
Carl's Jr4.2/5
Yum! Brands3.7/5
Hardee's3.2/5
CKE Restaurants2.8/5

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CKE Restaurants Pricing

CKE Restaurants ROI & Value For Money

2.7/5

CKE Restaurants has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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CKE Restaurants Pricing vs. Competitors

Compared to its competitors, CKE Restaurants's ROI score is rated right below Hardee's.

COMPANYPricing Score
Carl's Jr3.8/5
Yum! Brands3.8/5
Hardee's2.9/5
CKE Restaurants2.7/5

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CKE Restaurants Customer Service

2.8/5

CKE Restaurants has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.

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About CKE Restaurants's Customer Service

Website

http://www.ckr.com


Phone Number

(714) 780-6501

CKE Restaurants Customer Service vs. Competitors

Compared to its competitors, CKE Restaurants's Customer Service score is rated right below Hardee's.

COMPANYCustomer Service Score
Carl's Jr4/5
Yum! Brands3.8/5
Hardee's3.1/5
CKE Restaurants2.8/5

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CKE Restaurants as an Employer

2.2/5

CKE Restaurants has a 2.2/5 stars for its overall company culture rated by their employees

  CKE Restaurants CEO
bottom
5%
CEO of CKE Restaurants

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CKE Restaurants scored a -36 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of CKE Restaurants would recommend the brand to a friend. ENPS measures how likely CKE Restaurants employees would recommend working at CKE Restaurants to a friend.

Net Promoter Score

-36
NPS Score
21%Promoters
22%Passive
57%Detractors

Employee Net Promoter Score

-40
eNPS Score
25%Promoters
10%Passive
65%Detractors

Global Ranking Snapshot

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1
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John Foley
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2
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Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
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Retail
4
Chick-fil-A  Chick-fil-A CEO
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Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty