CKE Restaurants NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

CKE Restaurants

Marketing or Exec? Claim Your Free Account

CKE Restaurants

Rate this Brand

About CKE Restaurants' Brand

CKE Restaurants operates and franchises brands in the quick-service restaurant industry. Among its major competitors, CKE Restaurants is ranked in 4th place for NPS while Carl's Jr is 1st, and Yum! Brands is 2nd.

Brand at a Glance

68%

Customer Loyalty

3.1/5

Product Quality

2.8/5

Pricing

3.1/5

Customer Service

CKE Restaurants Ranking

^#4 / 4 of its competitors

CKE Restaurants NPS

CKE Restaurants's Net Promoter Score (NPS) is a -17 with 33% Promoters, 17% Passives, and 50% Detractors. Net Promoter Score tracks whether CKE Restaurants's customers would recommend using the product based on a scale of -100 to 100.

CKE Restaurants Overall NPS

-17

NPS

33%	Promoters
17%	Passives
50%	Detractors

CKE Restaurants NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2023 -21	Apr 2023	-21
May 2023 -24	May 2023	-24
Jun 2023 -32	Jun 2023	-32
Aug 2023 -31	Aug 2023	-31
Jan 2024 -27	Jan 2024	-27
Feb 2024 -30	Feb 2024	-30
May 2024 -27	May 2024	-27
Jun 2024 -29	Jun 2024	-29
Jul 2024 -22	Jul 2024	-22
Oct 2024 -18	Oct 2024	-18
Jan 2025 -20	Jan 2025	-20
Mar 2025 -17	Mar 2025	-17

How Other Brands Compare

CKE Restaurants is ranked #4 for NPS among its competitors. Carl's Jr and Yum! Brands come in first and second, with Hardee's coming in at third.

	CKE Restaurants	Yum! Brands	Carl's Jr	Hardee's
Global Ranking	#-	#136	#885	#-
NPS	-17	24	37	-7
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	-	Neutral
Valuation Updated every 24 hours for public companies	-	$32.46B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CKE Restaurants NPS by Gender

Male customers rated CKE Restaurants's NPS 57 points higher than Female customers.

Male

CKE Restaurants's NPS was rated by Male customers on Comparably.

50%

Promoters

Passives

50%

Detractors

Female

-57

CKE Restaurants's NPS was rated -57 by Female customers on Comparably.

14%

Promoters

15%

Passives

71%

Detractors

CKE Restaurants NPS by Ethnicity

CKE Restaurants's NPS was rated 0 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0

CKE Restaurants NPS by Age

CKE Restaurants's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

36-40

67%

33%

51-55

100%

56-60

67%

33%

66+

33%

67%

CKE Restaurants NPS by Usage

CKE Restaurants's NPS was rated the highest by customers who have used CKE Restaurants's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
2 to 5 Years -57	2 to 5 Years	-57
Over 10 Years -20	Over 10 Years	-20

CKE Restaurants NPS vs. Competitors

Compared to its competitors, CKE Restaurants's NPS is rated right below Hardee's.

COMPANY		NPS Score
	Carl's Jr	37
	Yum! Brands	24
	Hardee's	-7
	CKE Restaurants	-17

CKE Restaurants Customer Reviews

Out of the 4 CKE Restaurants customer reviews 2 were positive and 2 were constructive. CKE Restaurants customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

CKE Restaurants Customer Loyalty

68%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

68% of CKE Restaurants users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

68%

32%

CKE Restaurants Customer Loyalty Score by Gender

Male customers rated CKE Restaurants's Customer Loyalty score 36% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of CKE Restaurants.

Male

85%

Yes

Female

49%

Yes

CKE Restaurants Customer Loyalty Score by Ethnicity

CKE Restaurants's Customer Loyalty score was rated 65% by Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CKE Restaurants.

out of 100

Caucasian

CKE Restaurants Customer Loyalty Score by Age

CKE Restaurants's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of CKE Restaurants.

20%

40%

60%

80%

100%

Summary	Age	Score
36-40 70%	36-40	70%
51-55 70%	51-55	70%
56-60 100%	56-60	100%
66+ 70%	66+	70%

CKE Restaurants Customer Loyalty Score by Usage

CKE Restaurants's Customer Loyalty score was rated the highest by customers who have used CKE Restaurants's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

2 to 5 Years	36%
Over 10 Years	82%

CKE Restaurants Customer Loyalty Score by Industry

CKE Restaurants's Customer Loyalty score was rated 46% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	46%

CKE Restaurants Customer Loyalty vs. Competitors

Compared to its competitors, CKE Restaurants's Customer Loyalty score is rated right below Hardee's.

COMPANY		Customer Loyalty Score
	Carl's Jr	82%
	Yum! Brands	74%
	Hardee's	72%
	CKE Restaurants	68%

Unlock CKE Restaurants Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CKE Restaurants Customer Loyalty vs. Competitors data and gain insights into your customers today.

CKE Restaurants Product Quality

3.1/5

CKE Restaurants has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock CKE Restaurants' overall Product Quality score rated by its users and customers.

CKE Restaurants Product Information

CKE Restaurants’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated CKE Restaurants's product the highest.

Website: http://www.ckr.com

Company Size: 10,000+ Employees

Quick Insights into CKE Restaurants Product Quality

CKE Restaurants's Product Quality score was rated highest by customers ages 56-60, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked CKE Restaurants' Product Quality.

Ranked CKE Restaurants Product Quality the Highest

56-60	3.8
Male	3.7
Caucasian	3.4

Ranked CKE Restaurants Product Quality the Lowest

Over 10 Years	2.6
66+	2
Female	1.9

CKE Restaurants Product Quality Score by Gender

Male customers rated CKE Restaurants's Product Quality score 1.8 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of CKE Restaurants.

Male

3.7/5

Female

1.9/5

CKE Restaurants Product Quality Score by Ethnicity

CKE Restaurants's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CKE Restaurants.

Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4

CKE Restaurants Product Quality Score by Age

CKE Restaurants's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of CKE Restaurants.

Summary	Age	Score
36-40 3.1	36-40	3.1
51-55 2	51-55	2
56-60 3.8	56-60	3.8
66+ 2	66+	2

CKE Restaurants Product Quality Score by Usage

CKE Restaurants's Product Quality score was rated the highest by customers who have used CKE Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

2 to 5 Years	3
Over 10 Years	2.6

CKE Restaurants Product Quality Score by Industry

CKE Restaurants's Product Quality score was rated 2.9 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	2.9

CKE Restaurants Product Quality vs. Competitors

Compared to its competitors, CKE Restaurants's Product Quality score is rated right below Hardee's.

COMPANY		Product Quality Score
	Carl's Jr	4.1/5
	Yum! Brands	3.6/5
	Hardee's	3.2/5
	CKE Restaurants	3.1/5

Unlock CKE Restaurants Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CKE Restaurants Product Quality vs. Competitors data and gain insights into your customers today.

CKE Restaurants Pricing

CKE Restaurants ROI & Value For Money

2.8/5

CKE Restaurants has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.

Sign Up to unlock CKE Restaurants' overall ROI score rated by its users and customers.

CKE Restaurants Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into CKE Restaurants ROI

CKE Restaurants's ROI score was rated highest by customers ages 56-60, and rated lowest by customers ages 51-55.

Sign Up to unlock insights into how customers have ranked CKE Restaurants' ROI score.

Ranked CKE Restaurants ROI the Highest

56-60	3.1
Caucasian	2.9
Male	2.9

Ranked CKE Restaurants ROI the Lowest

Over 10 Years	2.4
Female	1.9
51-55	1.5

CKE Restaurants ROI Score by Gender

Male customers rated CKE Restaurants's ROI score 1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of CKE Restaurants.

Male

2.9/5

Female

1.9/5

CKE Restaurants ROI Score by Ethnicity

CKE Restaurants's ROI score was rated 2.9 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CKE Restaurants.

Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9

CKE Restaurants ROI Score by Age

CKE Restaurants's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full ROI by Age data of CKE Restaurants.

Summary	Age	Score
36-40 2.8	36-40	2.8
51-55 1.5	51-55	1.5
56-60 3.1	56-60	3.1
66+ 2.1	66+	2.1

CKE Restaurants ROI Score by Usage

CKE Restaurants's ROI score was rated the highest by customers who have used CKE Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

2 to 5 Years	2.6
Over 10 Years	2.4

CKE Restaurants ROI Score by Industry

CKE Restaurants's ROI score was rated 2.9 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	2.9

CKE Restaurants Pricing vs. Competitors

Compared to its competitors, CKE Restaurants's ROI score is rated right below Hardee's.

COMPANY		Pricing Score
	Carl's Jr	3.8/5
	Yum! Brands	3.6/5
	Hardee's	2.9/5
	CKE Restaurants	2.8/5

Unlock CKE Restaurants ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CKE Restaurants ROI vs. Competitors data and gain insights into your customers today.

CKE Restaurants Customer Satisfaction (CSAT)

CKE Restaurants Customer Satisfaction (CSAT) Score

53 / 100

CKE Restaurants has an overall Customer Satisfaction score of 53 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	26%
Satisfied	27%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	10%
Very Dissatisfied	20%

Very Satisfied

26%

Satisfied

27%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

10%

Very Dissatisfied

20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into CKE Restaurants Customer Satisfaction

CKE Restaurants's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked CKE Restaurants' Customer Satisfaction.

Ranked CKE Restaurants Customer Satisfaction the Highest

36-40	67%
2 to 5 Years	66%
Male	63%

Ranked CKE Restaurants Customer Satisfaction the Lowest

Over 10 Years	44%
51-55	33%
Female	33%

CKE Restaurants Customer Satisfaction Score by Gender

Male customers rated CKE Restaurants's Customer Satisfaction score 30 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of CKE Restaurants.

63 / 100

Male

	Very Satisfied	36%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	19%
	Dissatisfied	9%
	Very Dissatisfied	9%

33 / 100

Female

	Very Satisfied	16%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	17%
	Very Dissatisfied	50%

CKE Restaurants Customer Satisfaction Score by Ethnicity

Caucasian
62%

CSAT according to Caucasian

CKE Restaurants' Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of CKE Restaurants.

62 / 100

Very Satisfied	31%
Satisfied	31%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	15%
Very Dissatisfied	15%

Very Satisfied

31%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

15%

Very Dissatisfied

15%

CKE Restaurants Customer Satisfaction Score by Age

CKE Restaurants's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of CKE Restaurants.

100

Breakdown

Age

Score

36-40

67%

51-55

33%

CKE Restaurants Customer Satisfaction Score by Usage

CKE Restaurants's Customer Satisfaction score was rated the highest by customers who have used CKE Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

2 to 5 Years	66
Over 10 Years	44

CKE Restaurants Customer Satisfaction Score by Industry

CKE Restaurants's Customer Satisfaction score was rated 50 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "CKE Restaurants Customer Satisfaction Score by Industry",
	"text": "CKE Restaurants's Customer Satisfaction score was rated 50 points by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "CKE Restaurants's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 50
		}
	]
}

Tech	50

CKE Restaurants Customer Satisfaction vs. Competitors

Compared to its competitors, CKE Restaurants's Customer Satisfaction score is rated right below Hardee's.

COMPANY		Customer Satisfaction (CSAT) Score
	Carl's Jr	84%
	Yum! Brands	75%
	Hardee's	58%
	CKE Restaurants	54%

Unlock CKE Restaurants Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CKE Restaurants Customer Satisfaction vs. Competitors data and gain insights into your customers today.

CKE Restaurants Customer Service

3.1/5

CKE Restaurants has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

Sign Up to unlock CKE Restaurants' overall Customer Service score rated by its users and customers.

About CKE Restaurants's Customer Service

Website

http://www.ckr.com

Phone Number

(714) 780-6501

Quick Insights into CKE Restaurants Customer Service

CKE Restaurants's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 51-55.

Sign Up to unlock insights into how customers have ranked CKE Restaurants' Customer Service score.

Ranked CKE Restaurants Customer Service the Highest

56-60	3.6
Male	3.5
Caucasian	3.3

Ranked CKE Restaurants Customer Service the Lowest

Over 10 Years	2.7
Female	2
51-55	1.5

CKE Restaurants Customer Service Score by Gender

Male customers rated CKE Restaurants's Customer Service score 1.5 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of CKE Restaurants.

Male

3.5/5

Female

2/5

CKE Restaurants Customer Service Score by Ethnicity

CKE Restaurants's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CKE Restaurants.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.3	Caucasian	3.3

CKE Restaurants Customer Service Score by Age

CKE Restaurants's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of CKE Restaurants.

100

Summary	Age	Customer Service Score
36-40 3.5	36-40	3.5
51-55 1.5	51-55	1.5
56-60 3.6	56-60	3.6
66+ 2.5	66+	2.5

CKE Restaurants Customer Service Score by Usage

CKE Restaurants's Customer Service score was rated the highest by customers who have used CKE Restaurants's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

2 to 5 Years	2.9
Over 10 Years	2.7

CKE Restaurants Customer Service Score by Industry

CKE Restaurants's Customer Service score was rated 2.9 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	2.9

CKE Restaurants Customer Service vs. Competitors

Compared to its competitors, CKE Restaurants's Customer Service score is rated right below Hardee's.

COMPANY		Customer Service Score
	Carl's Jr	4/5
	Yum! Brands	3.6/5
	Hardee's	3.1/5
	CKE Restaurants	3.1/5

Unlock CKE Restaurants Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full CKE Restaurants Customer Service vs. Competitors data and gain insights into your customers today.

CKE Restaurants as an Employer

2.2/5

CKE Restaurants has a 2.2/5 stars for its overall company culture rated by their employees

bottom

10%

CEO of CKE Restaurants

Ned Lyerly

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CKE Restaurants scored a -17 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of CKE Restaurants would recommend the brand to a friend. ENPS measures how likely CKE Restaurants employees would recommend working at CKE Restaurants to a friend.

Net Promoter Score

-17

NPS Score

33%	Promoters
17%	Passive
50%	Detractors

Employee Net Promoter Score

-44

eNPS Score

23%	Promoters
10%	Passive
67%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail