CKE Restaurants NPS

CKE Restaurants's Net Promoter Score (NPS) is a -26 with 27% Promoters, 20% Passives, and 53% Detractors. Net Promoter Score tracks whether CKE Restaurants's customers would recommend using the product based on a scale of -100 to 100.

CKE Restaurants Overall NPS

-26

NPS

27%	Promoters
20%	Passives
53%	Detractors

CKE Restaurants NPS Trend

-100

-50

0

50

100

Summary	Date	Score
Jun 2020 -50	Jun 2020	-50
Jan 2021 -66	Jan 2021	-66
Feb 2021 -20	Feb 2021	-20
Mar 2021 -34	Mar 2021	-34
May 2021 -43	May 2021	-43
Jul 2021 -50	Jul 2021	-50
Aug 2021 -44	Aug 2021	-44
Sep 2021 -36	Sep 2021	-36
Nov 2021 -42	Nov 2021	-42
Dec 2021 -30	Dec 2021	-30
Jan 2022 -36	Jan 2022	-36
Apr 2022 -27	Apr 2022	-27

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.