

Clayton Homes, a component company of Berkshire Hathaway, is the United States' largest manufacturer of manufactured housing Among its major competitors, Clayton Homes is ranked in 3rd place for NPS while Zillow is 1st, and LGI Homes is 2nd.
Clayton Homes's Net Promoter Score (NPS) is a -66 with 16% Promoters, 2% Passives, and 82% Detractors. Net Promoter Score tracks whether Clayton Homes's customers would recommend using the product based on a scale of -100 to 100.
| 16% | Promoters |
|---|---|
| 2% | Passives |
| 82% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -66 | Feb 2025 | -66 |
Mar 2025 -66 | Mar 2025 | -66 |
Apr 2025 -66 | Apr 2025 | -66 |
May 2025 -66 | May 2025 | -66 |
Jun 2025 -66 | Jun 2025 | -66 |
Jul 2025 -66 | Jul 2025 | -66 |
Aug 2025 -66 | Aug 2025 | -66 |
Sep 2025 -66 | Sep 2025 | -66 |
Oct 2025 -68 | Oct 2025 | -68 |
Nov 2025 -66 | Nov 2025 | -66 |
Dec 2025 -66 | Dec 2025 | -66 |
Jan 2026 -68 | Jan 2026 | -68 |
Clayton Homes is ranked third for NPS among its competitors. Zillow and LGI Homes come in first and second, with Fleetwood Enterprises coming in at #4.
![]() Clayton Homes | ![]() Zillow | ![]() LGI Homes | ![]() Fleetwood Enterprises | |
| Global Ranking | #- | #189 | #- | #- |
| NPS | -66 | 17 | -59 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $31.40B | $3.80B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Clayton Homes's NPS 8 points higher than Female customers.
Clayton Homes's NPS was rated -76 by Male customers on Comparably.
Clayton Homes's NPS was rated -84 by Female customers on Comparably.
Clayton Homes's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -83 | Caucasian | -83 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Native American -100 | Native American | -100 |
Other -82 | Other | -82 |
Clayton Homes's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Clayton Homes's NPS was rated the highest by customers who have used Clayton Homes's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -84 | Less than 1 Year | -84 |
1 to 2 Years -85 | 1 to 2 Years | -85 |
2 to 5 Years -79 | 2 to 5 Years | -79 |
5 to 10 Years -65 | 5 to 10 Years | -65 |
Over 10 Years -42 | Over 10 Years | -42 |
Compared to its competitors, Clayton Homes's NPS is rated right above Fleetwood Enterprises, and is preceded by LGI Homes.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Zillow | 17 |
![]() | LGI Homes | -59 |
![]() | Clayton Homes | -66 |
![]() | Fleetwood Enterprises | -100 |
Out of the 60 Clayton Homes customer reviews 8 were positive and 52 were constructive. Clayton Homes customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
57% of Clayton Homes users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Clayton Homes's Customer Loyalty score 3% higher than Male customers.
Clayton Homes's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Clayton Homes's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 50% | 18-25 | 50% |
26-30 55% | 26-30 | 55% |
31-35 61% | 31-35 | 61% |
36-40 65% | 36-40 | 65% |
41-45 50% | 41-45 | 50% |
46-50 54% | 46-50 | 54% |
51-55 55% | 51-55 | 55% |
56-60 54% | 56-60 | 54% |
61-65 47% | 61-65 | 47% |
66+ 40% | 66+ | 40% |
Clayton Homes's Customer Loyalty score was rated the highest by customers who have used Clayton Homes's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Clayton Homes's Customer Loyalty score was rated the highest by Professional Services industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, Clayton Homes's Customer Loyalty score is rated right above Fleetwood Enterprises, and is preceded by LGI Homes.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Zillow | 73% |
![]() | LGI Homes | 60% |
![]() | Clayton Homes | 57% |
![]() | Fleetwood Enterprises | 53% |
Clayton Homes has an overall Product Quality score of 1.7 out of 5 stars rated by its users and customers.
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Clayton Homes’s product quality score is a 1.7 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Clayton Homes's product the highest. Reviewers from the Energy and Manufacturing industry rated Clayton Homes the lowest at 1.9.
Clayton Homes's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Transportation industry.
Male customers rated Clayton Homes's Product Quality score 0.2 stars higher than Female customers.
Clayton Homes's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Clayton Homes's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 2.5 | 26-30 | 2.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Clayton Homes's Product Quality score was rated the highest by customers who have used Clayton Homes's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Clayton Homes's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Clayton Homes's Product Quality score is rated right below LGI Homes.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Zillow | 3.6/5 |
![]() | Fleetwood Enterprises | 2/5 |
![]() | LGI Homes | 1.9/5 |
![]() | Clayton Homes | 1.7/5 |
Clayton Homes has a value for money and ROI score of 1.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Clayton Homes.
Clayton Homes's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Transportation industry.
Male customers rated Clayton Homes's ROI score 0.2 stars higher than Female customers.
Clayton Homes's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Clayton Homes's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 2.8 | 26-30 | 2.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Clayton Homes's ROI score was rated the highest by customers who have used Clayton Homes's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Clayton Homes's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Clayton Homes's ROI score is rated right below LGI Homes.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zillow | 3.5/5 |
![]() | Fleetwood Enterprises | 2.2/5 |
![]() | LGI Homes | 1.9/5 |
![]() | Clayton Homes | 1.6/5 |
Clayton Homes has an overall Customer Satisfaction score of 18 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Clayton Homes's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Transportation industry.
Male customers rated Clayton Homes's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 12% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 17% | |
Very Dissatisfied | 65% |
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 17% | |
Very Dissatisfied | 71% |
Clayton Homes' Customer Satisfaction (CSAT) score was rated 11% according to Caucasian users and customers.
Clayton Homes' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Clayton Homes' Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Clayton Homes' Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
Clayton Homes' Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
Clayton Homes' Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.
Clayton Homes's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 11% | |||||||||||||||
| 26-30 | 20% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 24% | |||||||||||||||
| 46-50 | 6% | |||||||||||||||
| 51-55 | 16% | |||||||||||||||
| 56-60 | 12% | |||||||||||||||
| 61-65 | 5% | |||||||||||||||
| 66+ | 7% |
Clayton Homes's Customer Satisfaction score was rated the highest by customers who have used Clayton Homes's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Clayton Homes's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 510,
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"label": "Education",
"groupId": 515,
"score": 8,
"stars": 0,
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"label": "Environmental Services",
"groupId": 516,
"score": 20,
"stars": 0,
"csatScore": 20,
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"groupId": 521,
"score": 14,
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 4,
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"csatScore": 4,
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"label": "Insurance",
"groupId": 526,
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"stars": 0,
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"scoreClassName": "",
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"label": "Legal",
"groupId": 529,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 29,
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"groupId": 535,
"score": 67,
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"label": "Military and Defense",
"groupId": 538,
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"groupId": 541,
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"label": "Professional Services",
"groupId": 549,
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"stars": 0,
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"groupId": 554,
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}Compared to its competitors, Clayton Homes's Customer Satisfaction score is rated right above Fleetwood Enterprises, and is preceded by LGI Homes.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Zillow | 58% |
![]() | LGI Homes | 23% |
![]() | Clayton Homes | 18% |
![]() | Fleetwood Enterprises | 0% |
Clayton Homes has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Clayton Homes' overall Customer Service score rated by its users and customers.
Maryville, TN
http://www.claytonhomes.com/
1(800)822-0633
Clayton Homes's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Transportation industry.
Clayton Homes's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Clayton Homes's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Clayton Homes's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.5 | 18-25 | 1.5 |
26-30 1.9 | 26-30 | 1.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Clayton Homes's Customer Service score was rated the highest by customers who have used Clayton Homes's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Clayton Homes's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, Clayton Homes's Customer Service score is rated right below LGI Homes.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Zillow | 3.5/5 |
![]() | Fleetwood Enterprises | 1.9/5 |
![]() | LGI Homes | 1.8/5 |
![]() | Clayton Homes | 1.5/5 |
Clayton Homes has a 3.3/5 stars for its overall company culture rated by their employees

Clayton Homes scored a -66 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Clayton Homes would recommend the brand to a friend. ENPS measures how likely Clayton Homes employees would recommend working at Clayton Homes to a friend.
| 16% | Promoters |
|---|---|
| 2% | Passive |
| 82% | Detractors |
| 44% | Promoters |
|---|---|
| 12% | Passive |
| 44% | Detractors |