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About Code.org's Brand

Code provides computer programming education for K-12 students. Among its major competitors, Code.org is ranked in 2nd place for NPS while Treehouse is 1st, and Coursera is 3rd.

Brand at a Glance

77%
Customer Loyalty
4.4/5
Product Quality
4.4/5
Pricing
4.4/5
Customer Service

Code.org Ranking

Code.org NPS

Code.org's Net Promoter Score (NPS) is a 42 with 66% Promoters, 10% Passives, and 24% Detractors. Net Promoter Score tracks whether Code.org's customers would recommend using the product based on a scale of -100 to 100.

Code.org Overall NPS

42
NPS
66%Promoters
10%Passives
24%Detractors
Code.org Overall NPS

Code.org NPS Trend

-100
-50
0
50
100
Dec 2022
48
Dec 202248
Feb 2023
45
Feb 202345
Mar 2023
45
Mar 202345
Apr 2023
41
Apr 202341
May 2023
42
May 202342
Jul 2023
42
Jul 202342
Sep 2023
44
Sep 202344
Dec 2023
42
Dec 202342
Jan 2024
44
Jan 202444
Sep 2024
43
Sep 202443
Dec 2024
41
Dec 202441
Jan 2026
41
Jan 202641

How Other Brands Compare

Code.org is ranked second for NPS among its competitors. Treehouse and Coursera come in first and third, with ACT coming in at #4.

Code.org's Logo
Code.org
Coursera's Logo
Coursera
Treehouse's Logo
Treehouse
ACT's Logo
ACT
Global Ranking#-#569#-#-
NPS4220100-46
Valuation Updated every 24 hours for public companies-$1.00B$50.00M-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Code.org NPS by Gender

Male customers rated Code.org's NPS 13 points higher than Female customers.

Male

79

Code.org's NPS was rated 79 by Male customers on Comparably.

86%
Promoters
7%
Passives
7%
Detractors

Female

66

Code.org's NPS was rated 66 by Female customers on Comparably.

83%
Promoters
0%
Passives
17%
Detractors

Code.org NPS by Ethnicity

Code.org's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
75
Caucasian75
Hispanic or Latino
100
Hispanic or Latino100
Asian or Pacific Islander
100
Asian or Pacific Islander100
Other
34
Other34

Code.org NPS by Age

Code.org's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

0
20
40
60
80
100
Promoters
86%
Passives
0%
Detractors
14%
18-2586%0%14%
Promoters
100%
Passives
0%
Detractors
0%
26-30100%0%0%
Promoters
67%
Passives
0%
Detractors
33%
36-4067%0%33%
Promoters
100%
Passives
0%
Detractors
0%
41-45100%0%0%

Code.org NPS by Usage

Code.org's NPS was rated the highest by customers who have used Code.org's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
66
Less than 1 Year66
1 to 2 Years
66
1 to 2 Years66
2 to 5 Years
100
2 to 5 Years100

Code.org NPS vs. Competitors

Compared to its competitors, Code.org's NPS is rated right above Coursera, and is preceded by Treehouse.

COMPANYNPS Score
Treehouse
100
Code.org
42
Coursera
20
ACT
-46
Girls Who Code
-100

Code.org Customer Reviews

Out of the 4 Code.org customer reviews 3 were positive and 1 was constructive. Code.org customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Being able to create complex games with a simple web browser
What can this brand most improve?
Proficiency, Consistency , Professionalism and Intelligence
What do you value most about this brand?
The free resources and professional development for teachers
What do you value most about this brand?
They promote computer science for all

Code.org Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Code.org users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77
77%
23
23%
Code.org Customer Loyalty

Code.org Customer Loyalty Score by Gender

Female customers rated Code.org's Customer Loyalty score 13% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Code.org.
Male
87%
Yes
Female
100%
Yes

Code.org Customer Loyalty Score by Ethnicity

Code.org's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Code.org.
78
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Asian or Pacific Islander
100
out of 100
Other

Code.org Customer Loyalty Score by Age

Code.org's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
87%
18-2587%
26-30
70%
26-3070%
36-40
100%
36-40100%
41-45
100%
41-45100%

Code.org Customer Loyalty Score by Usage

Code.org's Customer Loyalty score was rated the highest by customers who have used Code.org's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
70%
1 to 2 Years
100%
2 to 5 Years
100%

Code.org Customer Loyalty Score by Industry

Code.org's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech
100%
Education
91%

Code.org Customer Loyalty vs. Competitors

Compared to its competitors, Code.org's Customer Loyalty score is rated right above Coursera, and is preceded by Girls Who Code.

COMPANYCustomer Loyalty Score
Treehouse100%
Girls Who Code100%
Code.org77%
Coursera75%
ACT43%

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Code.org Product Quality

4.4/5

Code.org has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

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Code.org Product Information

Code.org’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Code.org's product the highest. Reviewers from the Education industry rated Code.org the lowest at 4.7.

Website
http://code.org/
Company Size
201-500 Employees

Industry

Tech
Education

Quick Insights into Code.org Product Quality

Code.org's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.

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Ranked Code.org Product Quality the Highest

18-25
5
Asian or Pacific Islander
5
2 to 5 Years
4.8

Ranked Code.org Product Quality the Lowest

1 to 2 Years
4.6
36-40
4.6
Caucasian
4.5

Code.org Product Quality Score by Gender

Code.org's Product Quality score was rated 4.8 by both Female and Male customers on Comparably.

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Male

4.8/5

Female

4.8/5

Code.org Product Quality Score by Ethnicity

Code.org's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Code.org.
0
1
2
3
4
5
Caucasian
4.5
Caucasian4.5
Hispanic or Latino
4.6
Hispanic or Latino4.6
Asian or Pacific Islander
5
Asian or Pacific Islander5
Other
4.6
Other4.6

Code.org Product Quality Score by Age

Code.org's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
5
18-255
26-30
4.6
26-304.6
36-40
4.6
36-404.6
41-45
5
41-455

Code.org Product Quality Score by Usage

Code.org's Product Quality score was rated the highest by customers who have used Code.org's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
4.8
1 to 2 Years
4.6
2 to 5 Years
4.8

Code.org Product Quality Score by Industry

Code.org's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech
4.8
Education
4.7

Code.org Product Quality vs. Competitors

Compared to its competitors, Code.org's Product Quality score is rated right above Coursera, and is preceded by Treehouse.

COMPANYProduct Quality Score
Treehouse5/5
Code.org4.4/5
Coursera3.9/5
ACT2/5
Girls Who Code1.5/5

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Code.org Pricing

Code.org ROI & Value For Money

4.4/5

Code.org has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.

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Code.org Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from Code.org.

Quick Insights into Code.org ROI

Code.org's ROI score was rated highest by customers ages 36-40, and rated lowest by Hispanic or Latino customers.

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Ranked Code.org ROI the Highest

36-40
5
Female
5
2 to 5 Years
4.9

Ranked Code.org ROI the Lowest

18-25
4.3
Less than 1 Year
4.2
Hispanic or Latino
3.8

Code.org ROI Score by Gender

Female customers rated Code.org's ROI score 0.5 stars higher than Male customers.

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Male

4.5/5

Female

5/5

Code.org ROI Score by Ethnicity

Code.org's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Code.org.
0
1
2
3
4
5
Caucasian
4.9
Caucasian4.9
Hispanic or Latino
3.8
Hispanic or Latino3.8
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
4.7
Other4.7

Code.org ROI Score by Age

Code.org's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4.6
26-304.6
36-40
5
36-405
41-45
5
41-455

Code.org ROI Score by Usage

Code.org's ROI score was rated the highest by customers who have used Code.org's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.2
1 to 2 Years
4.7
2 to 5 Years
4.9

Code.org ROI Score by Industry

Code.org's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.

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Tech
4.7
Education
4.8

Code.org Pricing vs. Competitors

Compared to its competitors, Code.org's ROI score is rated right above Coursera, and is preceded by Treehouse.

COMPANYPricing Score
Treehouse5/5
Code.org4.4/5
Coursera3.6/5
ACT2.2/5
Girls Who Code1.5/5

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Code.org Customer Satisfaction (CSAT)

Code.org Customer Satisfaction (CSAT) Score

94 / 100

Code.org has an overall Customer Satisfaction score of 94 rated by its users and customers.

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Very Satisfied52%
Satisfied42%
Neither Satisfied nor Dissatisfied6%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
52%
Satisfied
42%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Code.org Customer Satisfaction

Code.org's Customer Satisfaction score was rated highest by customers who have used Code.org's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.

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Ranked Code.org Customer Satisfaction the Highest

1 to 2 Years
100%
18-25
100%
Asian or Pacific Islander
100%

Ranked Code.org Customer Satisfaction the Lowest

Male
100%
Other
100%
Tech
100%

Code.org Customer Satisfaction Score by Gender

Code.org's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.

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100 / 100
Male
Very Satisfied
56%
Satisfied
44%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
100 / 100
Female
Very Satisfied
83%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Code.org Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Code.org's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100
Very Satisfied50%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

Code.org's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Code.org's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Code.org's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied40%
Satisfied60%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Code.org Customer Satisfaction Score by Age

Code.org's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 41-45 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
26-30 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
41-45 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
41-45100%

Code.org Customer Satisfaction Score by Usage

Code.org's Customer Satisfaction score was rated 100 points by customers who have used Code.org's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.

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Less than 1 Year
100
1 to 2 Years
100
2 to 5 Years
100

Code.org Customer Satisfaction Score by Industry

Code.org's Customer Satisfaction score was rated 100 points by both Education and Tech industry customers.

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Tech
100
Education
100

Code.org Customer Satisfaction vs. Competitors

Compared to its competitors, Code.org's Customer Satisfaction score is rated right above Coursera, and is preceded by Treehouse.

COMPANYCustomer Satisfaction (CSAT) Score
Treehouse100%
Code.org94%
Coursera75%
ACT35%
Girls Who Code0%

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Code.org Customer Service

4.4/5

Code.org has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.

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About Code.org's Customer Service

Address

1501 4th Ave, Seattle, WA 98101


Website

http://code.org/

Quick Insights into Code.org Customer Service

Code.org's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Hispanic or Latino customers.

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Ranked Code.org Customer Service the Highest

36-40
5
Female
5
Caucasian
4.9

Ranked Code.org Customer Service the Lowest

Male
4.5
Less than 1 Year
4.4
Hispanic or Latino
4.3

Code.org Customer Service Score by Gender

Female customers rated Code.org's Customer Service score 0.5 stars higher than Male customers.

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Male

4.5/5

Female

5/5

Code.org Customer Service Score by Ethnicity

Code.org's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Code.org.
0
20
40
60
80
100
Caucasian
4.9
Caucasian4.9
Hispanic or Latino
4.3
Hispanic or Latino4.3
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
4.7
Other4.7

Code.org Customer Service Score by Age

Code.org's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25
4.5
18-254.5
26-30
4.8
26-304.8
36-40
5
36-405
41-45
5
41-455

Code.org Customer Service Score by Usage

Code.org's Customer Service score was rated the highest by customers who have used Code.org's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
4.4
1 to 2 Years
4.8
2 to 5 Years
4.7

Code.org Customer Service Score by Industry

Code.org's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech
4.8
Education
4.7

Code.org Customer Service vs. Competitors

Compared to its competitors, Code.org's Customer Service score is rated right above Coursera, and is preceded by Treehouse.

COMPANYCustomer Service Score
Treehouse5/5
Code.org4.4/5
Coursera3.5/5
ACT1.7/5
Girls Who Code1.5/5

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Code.org as an Employer

4.6/5

Code.org has a 4.6/5 stars for its overall company culture rated by their employees

  Code.org CEO
top
5%
CEO of Code.org

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Code.org scored a 42 for Net Promoter Score and a 56 for Employee Net Promoter Score. NPS gauges how likely a customer of Code.org would recommend the brand to a friend. ENPS measures how likely Code.org employees would recommend working at Code.org to a friend.

Net Promoter Score

42
NPS Score
66%Promoters
10%Passive
24%Detractors

Employee Net Promoter Score

56
eNPS Score
75%Promoters
6%Passive
19%Detractors

Global Ranking Snapshot

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